As social platforms scan captions, video audio and on-screen text, Realtors should use clearer keywords and more specific hashtags to help buyers and sellers find their posts.

Florida’s housing market is entering a period where the next several months could help determine whether conditions stabilize or soften later in 2026, according to Florida Realtors Chief Economist Dr.

A new ConsumerAffairs analysis found affordability rankings improved in several Florida housing markets, including Jacksonville, Ocala and Orlando, though high-income thresholds remain in Naples and ...

A Realtor.com report found child care costs are adding to affordability challenges for families already weighing home prices, rents, insurance and other expenses.

Higher-priced, flexible homes are drawing more attention as families combine households. The shift is opening new ...

Most buyers expect AI throughout the process, but trust is dropping and the majority still prefer a real person for key decisions ...

As competition grows and larger brokerages invest heavily in retention and technology, more agents are combining direct mail, email, digital content and relationship-based outreach into coordinated ...

A new report found buyers in the South made smaller down payments than buyers in other parts of the country during the first quarter of 2026, reflecting lower home prices across many Southern markets ...

An assessment added after insurer failures will end in 2026, earlier than planned. Officials say policyholders statewide could save about $650 million. TALLAHASSEE, Fla. — A 1% emergency assessment on ...

Florida’s luxury housing market gained momentum in early 2026, with multimillion-dollar home and condo sales rising sharply statewide, led by strong growth in the ultra-high-end market.

Agent recruiting activity accelerated in the first quarter of 2026 as brokerages competed more aggressively for talent after a slower 2025, according to a new industry report.