At Florida Realtors’ 2026 Convention, Ifoma Pierre outlined five ways agents can use AI and automation to prospect, manage leads and create useful content.

Florida housing inventory fell by double digits in August, helping support prices even as sales slowed, Florida Realtors Chief Economist Dr. Brad O’Connor said.

Falling mobile home prices and strong Florida inventory give agents another path for buyers priced out of traditional homes, a Realtor.com study found. AUSTIN, Texas — As high home prices and mortgage ...

A federal court vacated FinCEN’s Residential Real Estate Anti‑Money Laundering rule, pausing reporting tied to cash deals. An appeal could bring it back.

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Nearly one in four Realtors® (or 22%) have experienced situations that raised safety concerns, with open houses cited as the highest-risk scenario when agents meet unverified individuals alone. Safety ...

Collaboration with other top producers and consistent marketing assistance matter more than brokerage branding or commission structures when choosing where to work, agents say. Brokerages competing ...

A clearer measure is what happens next: Was the prospect qualified? Did the conversation lead to a kept appointment, signed listing and closed transaction? Screening for homeownership, motivation and ...

Investment activity is not surging, but it remains strong enough to shape attention around certain homes, especially lower-priced properties and homes with rental potential. Florida remained the ...

AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods. AI is becoming a new front door to ...

A Realtor.com analysis finds late fall brings more inventory, less competition and lower asking prices to buyers in four Florida metros. From late October through early December, homebuyers in Florida ...

Mortgage rates could remain near 6.3% through much of 2026, a forecast that could continue shaping affordability, inventory and buyer demand. Local market conditions and negotiating trends remain ...