AI can deliver productivity gains on individual tasks, yet evidence on whether these gains aggregate to firm performance remains limited. We study a central friction in AI adoption, which we call the ...

Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer ...

Performance feedback is crucial to a career in the information-rich global economy. However, feedback is psychologically stressful to both give, and hear. This teaching note explains why feedback is ...

Many of the West’s political problems in the Middle East and in Iran in particular can be traced to the overthrow of Prime Minister Mohammad Mossadegh by military forces supported by the American CIA ...

This case describes Kraft Heinz Company’s (KHC) February 2017 unsolicited $143 billion takeover offer to acquire Unilever. The offer was made to Unilever CEO Paul Polman by KHC chairman Alexandre ...

When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting ...

Brooks, A.W. "Get Excited: Reappraising Pre-Performance Anxiety as Excitement." Journal of Experimental Psychology: General 143, no. 3 (June 2014): 1144–1158. (Received Outstanding Dissertation Award ...

Harvard Business School (HBS) and the Arthur Rock Center for Entrepreneurship today announced the 2026 cohort of the Rock ...

Our research shows that Chinese banks are willing to restructure the terms of existing loans and have never actually seized an asset from any country, much less the port of Hambantota. A Chinese ...

Brooks, Arthur C. "How to Build a Life: Parasocial Relationships Are Just Imaginary Friends for Adults." The Atlantic (April 6, 2023).

Brooks, Arthur C. "How to Build a Life: Sports Are Great Because They're Pointless." The Atlantic (April 14, 2022).

As autonomous AI agents move from experimentation to execution, companies are discovering they need a new kind of leader to manage them. Drawing on examples from Salesforce and other large ...