Phillyboy is a cowboy-style character who swaps the traditional horse for a cow, designed to bring the brand’s dairy heritage to life and highlight its versatility across a broader range of dishes.

Little Black Book, Jennifer Treiber-Ruckenbrod discusses protecting brand identity under pressure and why strong marketing gives people something they genuinely want to be part of, as part of our ...

Canva’s 2026 Design Predictions Report determined that the year ahead would be defined as the year of ‘Imperfect by Design’. Ruling that perfect was “overrated”, it predicted that brands and creators ...

In less than a month, the FIFA World Cup will be kicking off in the States for the first time since 1994. But despite soccer being one of the fastest-growing sports in the US and with 75% of Americans ...

Three months after finalising the Interpublic Group (IPG) acquisition, Omnicom, now the world’s largest advertising holding company, has shared its first financial check-in. In it they revealed a 10.1 ...

Unprecedented female spending power among high-end luxury consumers is ushering in a transformation of the luxury market, new research from integrated media agency Havas Media Network (HMN) has found.

“We have this amazing data that tells us that people are just experiencing trend fatigue,” says Stephanie. “Everything is changing so fast. ”That’s an insight the team at Smirnoff and their agency ...

While brands have traditionally flocked to Cannes Lions to celebrate creativity, few actually embodied it in their activations until Pinterest launched Pinterest Manifestival three years ago. With ...

The overhaul includes a new brand identity, updated packaging, product innovations, retail activations and a new advertising platform titled ‘Now it’s a Fiesta’. The work marks the first major output ...

WPP Open Pro represents a significant shift in the industry, with WPP being the first of its peers to provide a range of integrated, AI-powered delivery models. The new platform enables WPP to service ...

Hosted by broadcaster, author and Scissor Sisters founding frontwoman Ana Matronic at Magazine London, this year’s ceremony saw OK Go frontman, Damian Kulash honoured with the Icon Award for his ...

The campaign also extends into gaming through a partnership with EA’s NHL ’26, which will feature all six masks as part of ‘The Made on iPad Collection.’ Fans will soon be able to design their own ...