In today’s conscious marketplace, consumers don’t just buy products — they buy values. That’s why connected packaging for sustainability has become a game-changer for modern brands. By merging ...

Its final event of the year will centre on the theme of ‘Love and Action’, with the evening promising creativity, connection, and purpose. Attendees will have the opportunity to network with mentors ...

Heineken has unveiled a campaign created by LePub New York. The beer brand has jumped into the conversation around AI companionship with a tongue-in-cheek campaign that reinforces Heineken's ...

Ben Hitchcock, Group CMO, Sharps commented, “We were hugely impressed with all the agencies that took part, but Neverland clearly demonstrated a bold and enduring proposition that when combined with ...

Dotted Line Agency (DLA), a leading independent marketing agency, has announced the acquisition of The King Agency (TKA), one of Richmond’s most established full-service advertising firms. The ...

Nick joins from Droga5, where he spent over a decade building influential brands for a range of clients across verticals, including The New York Times, Netflix, Levi's, Dos Equis, and Mailchimp, among ...

T&P takes Gold in the commercial category with For Our Changing Times, a campaign which brings to life The Times’ 240 years of history by turning DOOH screens into windows into the past using mixed ...

Little Black Book, What an imaginary actress reveals about our addiction to innovation theatre – and the real AI revolution quietly happening behind the curtain, from the viewpoint of Daniel Barak, ...

In time for London fashion week, where influencers were influencing in full force, Droga5 Dublin, part of Accenture Song, created CAPtured, a cap that protects its wearer from being filmed, for social ...

Music is something you can only be objective about to a certain extent. Of course there is poorly executed music, but when the skill level is already of a certain standard, it all becomes about what ...

AIB is launching its latest marketing campaign for the bank’s brand platform ‘For The Life You’re After’. As Ireland’s largest bank, AIB supports millions of its customers in their pursuit of a better ...

Westpac will debut its first advertising campaign drawing on the star power of the bank’s partnership with Cricket Australia. The new series of three advertisements will air from Sunday October 19th ...