This year's report, set against the many challenges B2B marketers are facing in 2024, taps the collective perspective of nearly 3,500 management-level professionals across seven geographic markets and ...

Pacvue will also support and enhance dentsu's proprietary technology stack, helping power internal tools and capabilities with advanced data, automation, and insights. The partnership reflects ...

“Javier is one of the most respected creative leaders in our industry,” said Agathe and Marco. “His ability to combine craft, humanity and impact makes him the perfect person to lead our creative ...

Jay Kassam, head of ad sales business operations and revenue innovation said, “Wade’s deep expertise in sales strategy, operations, and revenue strategy makes him a fantastic addition to Channel 4. As ...

Phillyboy is a cowboy-style character who swaps the traditional horse for a cow, designed to bring the brand’s dairy heritage to life and highlight its versatility across a broader range of dishes.

An evolution rather than a replacement of a mantra that was originally coined in 1996 by North America chairman Phil Dusenberry, ‘Do Big Things’ was a group effort to get a new BBDO positioning from ...

Little Black Book, Jennifer Treiber-Ruckenbrod discusses protecting brand identity under pressure and why strong marketing gives people something they genuinely want to be part of, as part of our ...

Unprecedented female spending power among high-end luxury consumers is ushering in a transformation of the luxury market, new research from integrated media agency Havas Media Network (HMN) has found.

As part of the campaign, Deliveroo has run a ticket giveaway competition in the UK, giving away five pairs of tickets for games at the FIFA World Cup 2026 to fans who place an order on the app as ...

From that idea came Recouver, a playful portmanteau inspired by a feeling many visitors already associate with the city. The campaign brings the concept to life through a series of films and creative ...

“We have this amazing data that tells us that people are just experiencing trend fatigue,” says Stephanie. “Everything is changing so fast. ”That’s an insight the team at Smirnoff and their agency ...

With Latin America’s population nearly double that of the US, and the biggest driver of US population growth being immigration - mostly from Latin America - it’s no surprise that, in 2025, Latin ...