With Kaiser Permanente serving as the Official Team Physicians of LAFC, the partnership with Son Heung-min for its 'A Better Idea for Health Care' campaign is a natural fit ahead of the World Cup - ...

This year's report, set against the many challenges B2B marketers are facing in 2024, taps the collective perspective of nearly 3,500 management-level professionals across seven geographic markets and ...

Laura Boothby, head of campaigns at Argos, said, “We know Argos is often associated with toys, so we wanted to have some fun with that idea while challenging perceptions in a playful, unmistakable way ...

Compiled in partnership with employee experience platform WorkL, The Sunday Times Best Places to Work celebrates organisations with the highest levels of employee engagement and wellbeing across areas ...

Little Black Book, Jennifer Treiber-Ruckenbrod discusses protecting brand identity under pressure and why strong marketing gives people something they genuinely want to be part of, as part of our ...

Phillyboy is a cowboy-style character who swaps the traditional horse for a cow, designed to bring the brand’s dairy heritage to life and highlight its versatility across a broader range of dishes.

An evolution rather than a replacement of a mantra that was originally coined in 1996 by North America chairman Phil Dusenberry, ‘Do Big Things’ was a group effort to get a new BBDO positioning from ...

As part of the campaign, Deliveroo has run a ticket giveaway competition in the UK, giving away five pairs of tickets for games at the FIFA World Cup 2026 to fans who place an order on the app as ...

From that idea came Recouver, a playful portmanteau inspired by a feeling many visitors already associate with the city. The campaign brings the concept to life through a series of films and creative ...

Unprecedented female spending power among high-end luxury consumers is ushering in a transformation of the luxury market, new research from integrated media agency Havas Media Network (HMN) has found.

In playful Primark spirit, ‘The Get Away’ leans unapologetically into the cinematic world of the heist movie, bringing to life the idea that with Primark customers can get their hands on elevated ...

At the centre of the campaign is a :60 anthem spot launched across the UK and US that counts out a human life through the moments that shape it, both big and small: 76 summers, 6 best friends, 4 best ...