Phillyboy is a cowboy-style character who swaps the traditional horse for a cow, designed to bring the brand’s dairy heritage to life and highlight its versatility across a broader range of dishes.

In playful Primark spirit, ‘The Get Away’ leans unapologetically into the cinematic world of the heist movie, bringing to life the idea that with Primark customers can get their hands on elevated ...

At the centre of the campaign is a :60 anthem spot launched across the UK and US that counts out a human life through the moments that shape it, both big and small: 76 summers, 6 best friends, 4 best ...

“We have this amazing data that tells us that people are just experiencing trend fatigue,” says Stephanie. “Everything is changing so fast. ”That’s an insight the team at Smirnoff and their agency ...

Canva’s 2026 Design Predictions Report determined that the year ahead would be defined as the year of ‘Imperfect by Design’. Ruling that perfect was “overrated”, it predicted that brands and creators ...

Three months after finalising the Interpublic Group (IPG) acquisition, Omnicom, now the world’s largest advertising holding company, has shared its first financial check-in. In it they revealed a 10.1 ...

WPP Open Pro represents a significant shift in the industry, with WPP being the first of its peers to provide a range of integrated, AI-powered delivery models. The new platform enables WPP to service ...

Good things come to those who wait - and football fans have been waiting patiently for the new season of the English Premier League to kick off. With the 2025/26 season starting this weekend, Guinness ...

While brands have traditionally flocked to Cannes Lions to celebrate creativity, few actually embodied it in their activations until Pinterest launched Pinterest Manifestival three years ago. With ...

Also featured is an animated spot for Airbnb which depicts Santa’s struggles to deliver presents to hotels, clever out-of-home advertising by Decathlon Canada reminding people to be healthy and get ...

The overhaul includes a new brand identity, updated packaging, product innovations, retail activations and a new advertising platform titled ‘Now it’s a Fiesta’. The work marks the first major output ...

Ogilvy India, in collaboration with Google, has unveiled a bespoke AI Creative Studio designed specifically to augment the agency’s creative capabilities. This new internal platform serves as a ...