Executed across Mumbai and Chennai, the campaign was designed to make people pause, look closer, and question what was real. Posterscope led the conceptualisation and execution, while iProspect, ...

Ahead of one of the year’s most talked-about film releases, Lady Gaga and Doechii have unveiled ‘Runway’, a high-fashion spectacle, high-energy music video that serves as the official song for the ...

Ogilvy today announced that Patou Nuytemans, chief executive officer of Ogilvy Europe, Middle East and Africa (EMEA), will depart the agency after 30 years of dedicated service. Her three-decade ...

Tonal, the intelligent strength training brand, has unveiled a collaboration inspired by the upcoming theatrical release of 'Star Wars: The Mandalorian and Grogu.' The collaboration introduces a new ...

Iris Worldwide, the global creative network, has today announced the promotion of global chief marketing officer Jill Smith to the role of CEO, Americas. The appointment comes following a series of ...

For years, local artists' versions of the Coca-Cola logo have been found across countries. Designed by the individuals running the stores, the Coca-Cola logo has been re-imagined as signs, paintings, ...

The citation problem hiding in plain sight Let me paint you a picture of what I see across every brand audit we conduct. Recently, I worked with a major wellness and mental health brand that was ...

The overhaul includes a new brand identity, updated packaging, product innovations, retail activations and a new advertising platform titled ‘Now it’s a Fiesta’. The work marks the first major output ...

For prospective investors, the world of investing can feel intimidating, especially when high share prices make leading companies appear out of reach. To help break down barriers, TD and Ogilvy Canada ...

Since launching in 2022, Today the Brave has built strategy, creative, and production capability in the way you “scale a startup.” These days, Jaimes said the agency’s “superpower is big brand ...

Chloe Mitchell joins as executive comms and PR director, with Fran Payne being appointed as associate creative director. Since launching in June, TMW Tomorrow has seen organic client growth, launched ...

Prioritisation of Content for New Audiences TikTok's algorithm now emphasises showcasing content to users who don't already follow you. This shift aims to enhance content discovery and broaden user ...