To answer these questions, and find out how brands can create campaigns that feel authentic to both their own identities and the existing universe of other entertainment IPs, LBB spoke with some of ...

“Maple began with a simple promise: to use the best of technology and humanity to close the care gap in Canada,” says Daniel Shearer, chief marketing officer at Maple, a former agency exec who joined ...

For its first ever brand campaign, OpenAI’s ChatGPT has shied away from slick futurism in favour of tiny movies that feel simple, tactile and human. The campaign is inspired by real use cases and ...

In 2025, he was also named a Young Guns 23 winner by the One Club for Creativity, and the latest short film he edited, ‘Pika!’, premiered at the 2025 Sundance Film Festival. In 2026, Benjamin’s work ...

Little Black Book, Dentsu's 'The Gen Z Effect: Shaping the Year of Impact' study explores how gen z’s influence on AI, authenticity, and inclusion is redefining how brands create, connect, and ...

Speaking exclusively to LBB, Mark shared his enthusiasm for the new role. "Joining Ingenuity as group CEO feels a bit like coming home," he said. "Each chapter of my career has been about helping ...

Pip Smart, executive producer and partner at Revolver and 2026 Cannes Film Craft jury chair. Jack Delmonte, group ECD at VML and leader behind the recent 1001 Optical work and Kit Kat break chair ...

As we enter the final week of April, it’s your last chance to submit work to be considered for inclusion for The Monthly Cut 013. If you’ve been part of a project that aired, launched or appeared for ...

Directed in Spike Lee’s signature style, and featuring his iconic ‘double dolly’ technique with Thierry Henry, Who Are Ya? blends humour, cultural references and sharp dialogue drawn directly from ...

After leading work for brands including McDonald's and Molson Coors during his time at Alma, Jorge left to build a more flexible model. He says jeorge+ operates by bringing in senior specialists and ...

The research, Sound Check Europe 2026, conducted by Bauer Media Audio in partnership with Elevate Consultancy, is based on responses from more than 1,000 senior agency and advertiser decision-makers ...

From an advertising perspective, the long-awaited answer to the question, which agency brands will survive is finally here. BBDO, McCann and TBWA will be the flagship brands under the Omnicom ...