"This collaboration allows J.P. Wiser's to build on the tradition of bringing friends together over a Canadian whisky during Canada's game. Bringing these two iconic brands together we will unite ...

HOKA, one of the fastest-growing performance footwear and apparel brands in history, has introduced its 2025 global brand campaign, developed in partnership with its creative agency of record, Anomaly ...

Alongside the Secret Garden, the agency is launching a Souvenir Shop designed to operate more like a streetwear drop than a standard festival merchandise stand. Guests reserve a collection slot in ...

Florian Alt, vice president global brand communications at adidas, said the campaign is rooted in the universal feeling of playing football purely for enjoyment, without pressure or expectation. “With ...

Well, ‘The Devil Wears Prada 2’ certainly arrived in style, strutting its way to a show-stopping $233 million opening weekend at the global box office. 20 years on from the original film, the hotly ...

Little Black Book, WPP’s Michael Frohlich, Daniel Hulme, Elav Horwitz and Alex Hesz give their thoughts on whether the CMO’s role has fundamentally changed or whether only the tools have evolved ...

Eurostar is teaming up with world renowned graphic designer, illustrator and artist Noma Bar to launch a bold campaign, designed to disrupt the automatic choice to travel by plane and car, and ...

With more work to be done, Canadian Blood Services has continued on its commitment to growing a diverse donor base with its latest integrated campaign. The second year of ‘Who’s Saving Who?’, ...

For the first time in the brand's 100-year history, Kellogg’s is uniting its iconic sub-brands, including Nutri-Grain, Coco Pops, and others, under a single Masterbrand marketing campaign. This bold ...

Keystone Light's 'The Most American Light Apple Beer in America' campaign, created in partnership with Quality Meats, has tapped into a distinctly American idea that some of the most recognisable ...

“Maple began with a simple promise: to use the best of technology and humanity to close the care gap in Canada,” says Daniel Shearer, chief marketing officer at Maple, a former agency exec who joined ...

Little Black Book, Dentsu's 'The Gen Z Effect: Shaping the Year of Impact' study explores how gen z’s influence on AI, authenticity, and inclusion is redefining how brands create, connect, and ...