State Farm has confirmed its return to the Super Bowl with a trio of teasers starring Keegan-Michael Key and Danny McBride. The spots feature the comedians as the hapless owners of a fictional ...

Today, American cryptocurrency exchange Coinbase has launched its latest campaign, ‘Human Nature’, presenting genuine conversations around finances through charming, stop-motion animals, courtesy of ...

State Farm has delivered the payoff to its ‘to be continued’ Super Bowl campaign, bringing in Bon Jovi frontman Jon Bon Jovi for a surprise Game Day cameo alongside Jake from State Farm. The new film ...

With day two of Cannes Lions 2026 done and dusted, here are the Grand Prix winner announcements for the categories of Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music ...

Pharma “It is difficult to balance bold creative ideas which everyone in agencies puts forward, with the sensitivities of health and medicine. But I think this year we managed to do just that.” - ...

Responsible for signalling substitutions, announcing added time and helping maintain order on the touchline, fourth officials are at the centre of some of the game's most scrutinised moments. To ...

The global commercial and music video editing landscape is being reshaped by new expectations around speed, technology, and project complexity. LBB reached out to several editing experts to find out ...

At the heart of ‘It’s Your World to Understand’ is a film, directed by MJZ ’s Camille Summers-Valli, that’s designed to stop viewers in their tracks and reframe the minute they’re in – blurring the ...

Pampers – a household name for most – has been at the forefront of the baby care category for over 60 years. Inventors of disposable diapers and trusted by healthcare professionals and parents around ...

Win Creative Marketer of the Year once, and you’ve had a good year. Three times in the past five, and it’s operational. That’s the case with AB InBev, which has made history as the first company to ...

Led by global streamers and YouTube sensations, IShowSpeed and Kai Cenat, the game featured an all-star lineup including Latto, Teyana Taylor, Quavo, Sexyy Red, and YouTube creators Deestroying, Mark ...

Little Black Book, CCO Chris Bellinger shares that an experiment run by PepsiCo’s internal creative team has proved that brands get more from creators when they give them creative freedom, while ...