State Farm has confirmed its return to the Super Bowl with a trio of teasers starring Keegan-Michael Key and Danny McBride. The spots feature the comedians as the hapless owners of a fictional ...

Today, American cryptocurrency exchange Coinbase has launched its latest campaign, ‘Human Nature’, presenting genuine conversations around finances through charming, stop-motion animals, courtesy of ...

State Farm has delivered the payoff to its ‘to be continued’ Super Bowl campaign, bringing in Bon Jovi frontman Jon Bon Jovi for a surprise Game Day cameo alongside Jake from State Farm. The new film ...

The global commercial and music video editing landscape is being reshaped by new expectations around speed, technology, and project complexity. LBB reached out to several editing experts to find out ...

At the heart of ‘It’s Your World to Understand’ is a film, directed by MJZ ’s Camille Summers-Valli, that’s designed to stop viewers in their tracks and reframe the minute they’re in – blurring the ...

Pampers – a household name for most – has been at the forefront of the baby care category for over 60 years. Inventors of disposable diapers and trusted by healthcare professionals and parents around ...

The NFL and YouTube delivered a historic Super Bowl LIX Flag Football Game, setting a standard for digital engagement and bringing together top creators, music artists, and sports legends - generating ...

Little Black Book, CCO Chris Bellinger shares that an experiment run by PepsiCo’s internal creative team has proved that brands get more from creators when they give them creative freedom, while ...

Anna Jackson, head of brand, Westpac: “Sometimes I groan a bit when I see an ad over 90 seconds. But all four minutes of this delightful rom-com pastiche was worth the watch. It’s the perfect mix of ...

Today, Microsoft launched its second film for its campaign ‘Microsoft 365 with Copilot’. Created and produced by Panay Films, and directed by Walt Becker, the new film ‘Jimmy’ follows the first film ...

WPP has expanded its long-standing partnership with Meta. WPP will become the first advertising partner to pilot Meta's new creative solution, built to navigate creative strategy and optimisation, ...

TikTok continues to capture the greatest share of social media time and consumer spend with its app. Users spend an average of 34 hours and 29 minutes per month on the platform – equivalent to more ...