Little Black Book, Jennifer Treiber-Ruckenbrod discusses protecting brand identity under pressure and why strong marketing gives people something they genuinely want to be part of, as part of our ...

Phillyboy is a cowboy-style character who swaps the traditional horse for a cow, designed to bring the brand’s dairy heritage to life and highlight its versatility across a broader range of dishes.

Following a legacy of storytelling that has spanned over 15 years, ‘The Simples Way To Save’ is the newest chapter in VCCP’s long-standing partnership with Compare the Market. In the spot, we see how ...

“As Canada’s communications, sports and entertainment company, we’re all about connecting Canadians. This campaign brings our unmatched assets together for the first time, anchored by Blue Jays ...

The overhaul includes a new brand identity, updated packaging, product innovations, retail activations and a new advertising platform titled ‘Now it’s a Fiesta’. The work marks the first major output ...

As part of the campaign, Deliveroo has run a ticket giveaway competition in the UK, giving away five pairs of tickets for games at the FIFA World Cup 2026 to fans who place an order on the app as ...

From that idea came Recouver, a playful portmanteau inspired by a feeling many visitors already associate with the city. The campaign brings the concept to life through a series of films and creative ...

The mandate holds particular meaning for Cossette, an agency proudly rooted in Canada. “At a time of global instability, it was important to deliver a message that was both clear and galvanising,” ...

The release is supported by a new global campaign from Wieden+Kennedy London, marking the agency’s debut creative work since being officially appointed Absolut’s global agency of record, after a ...

The acquisition will position Publicis Sapient to enter the Latin America market, one of the world’s fastest-growing regions for digital business transformation. It will also establish a foundation ...

As Europe begs for rain amid a worrying drought, South Asia recovers from record-melting temperatures earlier in the year and Australia emerges from an unusually cold winter (and looks with concern ...

“We have this amazing data that tells us that people are just experiencing trend fatigue,” says Stephanie. “Everything is changing so fast. ”That’s an insight the team at Smirnoff and their agency ...