Unprecedented female spending power among high-end luxury consumers is ushering in a transformation of the luxury market, new research from integrated media agency Havas Media Network (HMN) has found.

In this launch campaign, 'Cowboy in the City,' Jimmy Dean is reinvented for the next generation, targeting gen z with a nostalgic, country-forward vibe that will span all major media channels and dip ...

The overhaul includes a new brand identity, updated packaging, product innovations, retail activations and a new advertising platform titled ‘Now it’s a Fiesta’. The work marks the first major output ...

The One Show 2026 Global Creative Rankings methodology Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, ...

Simon Myciunka, CEO, Bauer Media Audio UK, said, “To be recognised in Campaign’s Best Places to Work for the very first time is a huge achievement for Bauer Media Audio UK and something everyone ...

While brands have traditionally flocked to Cannes Lions to celebrate creativity, few actually embodied it in their activations until Pinterest launched Pinterest Manifestival three years ago. With ...

VML, a leading integrated creative agency, announces its appointment as the global strategic and creative agency of record for Generali, one of the world’s largest insurance and asset management ...

Ogilvy India, in collaboration with Google, has unveiled a bespoke AI Creative Studio designed specifically to augment the agency’s creative capabilities. This new internal platform serves as a ...

Little Black Book, As Oscar Mayer turns its ‘Wienie 500’ into a live FOX broadcast complete with rivalries, trophies and fan brackets, the brand knows that taking the joke seriously is the very thing ...

KFC has launched a new campaign with Sunday Gravy positioning the iconic Zinger Burger as the benchmark all other chicken burgers are judged against. Publicly reviewing rival burgers in the name of ...

In adland, this conversation manifested in several ways. Consistent, major investments into AI capabilities had seemed like the obvious play when things were on the up, but if the tables turned, ...