This Chinese New Year, Yo-Chi is turning familiar festive flavours into an interactive frozen yoghurt experience with its ...

The Singapore Tourism Board (STB) has appointed Edelman as its PR agency to support its communications and marketing efforts, ...

As the Year of the Horse gallops in this Chinese New Year (CNY), brands are doing more than releasing decorative ang baos and festive films. Across Singapore and Malaysia, MARKETING-INTERACTIVE has ...

Hock Kee Kopitiam is having a moment, and it’s not just because there’s a new outlet to makan (eat) at. The homegrown kopitiam brand has made two headline grabbing moves, welcoming new strategic ...

As consumers grow increasingly comfortable confiding in generative AI (Gen AI) for sensitive, personalized, and emotionally supportive interactions, a deeper “intimacy” with the technology is emerging ...

As we trot out of the whirlwind that was the Year of the Dragon, the next zodiac gallops in with hooves full of promise and a mane of mischief.

Non-profit organisation JA Worldwide has appointed Vivek Kumar (pictured) as president and CEO of JA Asia Pacific. He brings over two decades of leadership experience across the private sector, public ...

Dentsu is pressing ahead with a sweeping overhaul of its international business, signalling a shift away from potential large ...

Dentsu Group has unveiled a leadership shake-up, appointing Takeshi Sano as its new representative executive officer and ...

Fabulate inks a global-first deal with TikTok to integrate its Symphony AI platform, giving brands a suite of new tools to ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Google is doubling down on Singapore, unveiling an expanded AI research and development footprint alongside a slate of national initiatives spanning healthcare, enterprise innovation, talent ...