Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Starbucks Singapore is looking to own one of the quietest moments of the week with the launch of "Slowdown hours", a new ...

StarHub is encouraging Singaporeans to rethink their relationship with technology through the launch of "The power of pause", ...

Rather than signing another household name, the Singapore-founded fashion label has appointed Singapore's first female ...

The Association of Advertising & Marketing Singapore (AAMS) has launched the Asia Admarcom Alliance (AAA), a regional ...

Google is expanding its commerce offering in Southeast Asia with a suite of new advertising tools designed to help brands ...

RIMOWA has tapped global brand ambassador and Mandopop icon Jay Chou, alongside American actress Sydney Lemmon, to front the ...

From cinematic spoofs and influencer-led social experiments to emotionally driven storytelling, public sector campaigns are ...

Hyundai Motor Asia Pacific has launched a new chapter of its "Hyundai, driving ASEAN as one" campaign ahead of the Hyundai ...

Chinese beverage chain Molly Tea has undergone an immediate brand overhaul after being ordered to pay luxury powerhouse Louis Vuitton approximately US$1.5 million (RMB 10.3 million) over trademark ...

Persistent volatility in cryptocurrency markets is prompting more Filipino traders to seek structured education in technical ...

Hilton has unveiled the next chapter of its global campaign featuring brand ambassador Deepika Padukone, as the hospitality ...