Lenovo has launched “Maximum David”, its first global campaign with David Beckham, showcasing how AI-powered technology ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Nearly 76% of advertisers see AI-driven performance gains, but most of the impact is still trapped inside Google and Meta.

Suntory Beverage & Food APAC has appointed Publicis Media to oversee integrated strategic media buying and planning duties ...

Dating app Hinge is leaning further into emotional storytelling with the latest chapter of its “It’s funny we met on Hinge” ...

Singapore’s Orchard Road is accelerating its shift into an experience-led destination, with a fresh wave of initiatives from ...

China-born dating app tantan has established Singapore as its new global headquarters as it looks to expand across APAC and ...

Samsung has denied allegations of unauthorised use of Dua Lipa’s image on its television packaging, following a lawsuit filed ...

The global Muslim travel market is entering a new phase of growth, with Muslim women emerging as one of its most influential traveller segments and destinations facing increasing pressure to deliver ...

The Republic of Singapore Navy (RSN) has launched a new campaign aimed at positioning the Navy as an attainable and rewarding ...

Wingstop is turning up the flavour in Singapore with the launch of its first flagship restaurant at Jurong Point, as the fast ...

For years, brands have been told to meet consumers where they are. Now, that increasingly means meeting them in lowercase, ...