AI can automate execution, data can sharpen targeting and algorithms can optimise performance, but Tan Chuan-Jin believes ...

The Singapore Economic Development Board (EDB) and Enterprise Singapore (EnterpriseSG) have appointed Burson as their content ...

OpenAI is expanding ChatGPT Ads into Southeast Asia and Taiwan, opening up the advertising platform to businesses across ...

Singapore-founded automotive technology platform Motorist has appointed Pearlina Chan as head of brand and marketing, as it ...

While sports typically bring people together - whether through marathons or the rising global surge of HYROX - a recent event ...

As Singapore marks Mid-Autumn Festival, mooncakes remain a familiar canvas for festive marketing. Cat & the Fiddle is pairing its mao shan wang durian mooncakes with whole cheesecakes, while Old Seng ...

McDonald's is putting an unlikely pair on the same Happy Meal box — SpongeBob SquarePants and ONE PIECE. The two IPs are joining forces for a global treasure hunt led by global agency tms.

Alibaba’s location-based services platform Amap and the Singapore Tourism Board (STB) have teamed up to help Chinese ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Formula 1's Matthew Kemp reveals how the sport is using first-party data and conversational AI to connect with its growing ...

PUMA is taking the Singapore Grand Prix beyond the racetrack, turning the city into a week-long playground for motorsport ...

Advertising and PR agencies’ ties to the fossil fuel industry have reached a record high, according to Clean Creatives’ ...