Nearly 76% of advertisers see AI-driven performance gains, but most of the impact is still trapped inside Google and Meta.

Suntory Beverage & Food APAC has appointed Publicis Media to oversee integrated strategic media buying and planning duties ...

Dating app Hinge is leaning further into emotional storytelling with the latest chapter of its “It’s funny we met on Hinge” ...

Singapore’s Orchard Road is accelerating its shift into an experience-led destination, with a fresh wave of initiatives from ...

Lenovo has launched “Maximum David”, its first global campaign with David Beckham, showcasing how AI-powered technology ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

China-born dating app tantan has established Singapore as its new global headquarters as it looks to expand across APAC and ...

Billie Eilish has brought her 3D documentary film HIT ME HARD AND SOFT: THE TOUR, co-directed by James Cameron, into Roblox through an immersive activation that blends cinema, gaming and live music in ...

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The Republic of Singapore Navy (RSN) has launched a new campaign aimed at positioning the Navy as an attainable and rewarding ...

Wingstop is turning up the flavour in Singapore with the launch of its first flagship restaurant at Jurong Point, as the fast ...

Samsung has denied allegations of unauthorised use of Dua Lipa’s image on its television packaging, following a lawsuit filed ...