Meta has introduced a new programme aimed at accelerating creator growth on Facebook, as competition for creator attention ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Levi’s is doubling down on star power, this time with a name that already commands both fandom and fashion credibility.

WPP’s Ogilvy has concluded its tenure as IBM’s creative agency of record, bringing a 32-year partnership—one of the longest in modern advertising—to a close, according to an industry report.

Nespresso has appointed global pop superstar Dua Lipa as its new global brand ambassador. She joins George Clooney, who has ...

Global influencer management and licensing company Gushcloud International is doubling down on the rise of live commerce, ...

Maybank Singapore is bringing its “Served your way” brand platform to the streets this Hari Raya with a series of murals across the city, using food as a visual and cultural connector to deepen ...

Sanrio is leaning deeper into fashion and fandom culture with its latest collaboration with Converse, bringing its universe ...

Manulife has partnered with precision oncology company Guardant Health to become the first insurer in Asia to offer Guardant ...

McDonald’s Singapore is bringing one of its most recognisable mascots back into the limelight this week, pairing the return of Grimace with the launch of a purple-themed treat that’s already ...

Vietnam as its media agency of record in Asia, covering integrated media strategy, planning, and buying for 18 schools across Thailand, India, Singapore, Indonesia, Malaysia, and Uzbekistan.

MARKETING-INTERACTIVE has unveiled the official shortlist for the PR Awards 2026, shining a spotlight on the most compelling ...