Tropicana is rolling out a new global masterbrand platform, “Give life some juice”, marking a creative shift for the ...

OpenAI has filed confidentially for an initial public offering (IPO), marking a significant milestone for the artificial intelligence company as it enters what its leaders describe as the "third phase ...

Muslim-friendly sports tourism could grow into a US$21 billion global opportunity by 2030, according to a new report by Mastercard and CrescentRating, as demand for sports-related travel continues to ...

Accenture Song has agreed to acquire creator and social agency Whalar from Whalar Group, marking a major expansion of its creator economy capability. The deal will see Whalar become part of Accenture ...

Most brands spend years trying to earn a place in culture. Carlsberg took a different approach. It looked at a cultural space it had already occupied for decades. That thinking led to Jalan Carlsberg, ...

OpenAI is reportedly preparing its biggest overhaul of ChatGPT to date, with plans to transform the platform into a "superapp ...

Global digital advertising enablement firm Aleph has appointed Arshan Saha (pictured) as regional managing director for Asia ...

Asian travellers are broadly receptive to personalised communications from hospitality brands, but marketers risk turning ...

100PLUS is stepping beyond the sports arena and into pop culture territory with its first-ever collaboration with POP MART, in a move the brand says marks its “most culturally significant partnership ...

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The Coca-Cola Company has launched a global review of its media, data science and technology business across most of its ...

GOMO by Singtel (GOMO) has launched its broadband offering with an experiential campaign that uses premium haircuts as a metaphor for value, positioning affordability as something that does not ...