UOB has launched its new brand campaign, “Make tomorrow yours”, anchored by a film titled Homecoming that explores the emotional tension between returning to familiarity and choosing long-term ...

Singapore-based influencer marketing platform Partipost has come under fire after content creators across Southeast Asia accused the company of delaying payments, with some outstanding dues allegedly ...

Maker Lab, the in-housing partner and lead AI agency for Miroma Group, has elevated Intan Mokhnar to chief executive officer. As CEO, Intan will continue to oversee overall business operations and ...

UOB Bank has appointed Marcus Chew as its new managing director, group retail marketing. Chew joins the bank from Lazada Group where he was previously group chief marketing officer at Lazada and Daraz ...

Asia Pacific consumers are warming to agentic AI faster than brands may be ready for, but a widening trust and execution gap is threatening to slow down adoption at scale.

Creative veteran Thomas Yang has exited DDB Group Singapore after more than 16 years with the agency network, and is set to join Leo Singapore in a new role.

Spotify and Universal Music Group (UMG) are set to launch a new responsible AI-powered tool that will allow Spotify Premium ...

Singapore is transitioning from a single-visit destination to a market that consistently attracts repeat visitors from China.

Omnicom PR has unveiled a new regional leadership structure across Asia-Pacific, EMEA and Canada as part of a broader effort ...

Marriott Bonvoy has launched a three-episode comedy series, in collaboration with creative agency :Teeth, as the hospitality group looks to reposition staycations as an everyday lifestyle choice ...

Nespresso has launched its latest global campaign film, “Step into Nespresso’s new Vertuo world". Fronted by its newest ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...