With the Formula 1 Singapore Grand Prix just weeks away, Barilla is bringing the excitement of the track to the dinner table ...

Adidas is bringing Formula 1, K-pop and street culture to the heart of Singapore, with Orchard Road set to become a temporary ...

Carlsberg Asia is deepening its partnership with Chinese social commerce platform Xiaohongshu through the digital campaign ...

Initiative Singapore is launching a two-year corporate social responsibility (CSR) programme aimed at helping local ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Changi City Point, The Clementi Mall and KINEX have introduced a trio of new characters as part of a branding push aimed at ...

Shell International Petroleum has been crowned Brand of the Year at the 14th edition of MARKETING-INTERACTIVE’s Loyalty & ...

SIDE has appointed Jasmine Choo (pictured) as partner and head of experiential, as the agency looks to grow its experiential ...

CASETiFY is marking its 15th anniversary by taking its customisation play beyond phone cases, teaming up with G-DRAGON for a ...

Fabulate has appointed former McCann APAC chief creative officer Valerie Madon as director of creative strategy for Southeast ...

Colgate has appointed BTS's j-hope as its Asia Pacific ambassador for Colgate Optic White Vitamin C, a toothpaste that ...

OpenAI has rolled out ChatGPT for Teens, a new version of its AI chatbot designed specifically for users aged 13 to 17, ...