The internet has found a new way to pit millennials against Gen Z, and this time, brands are joining the group chat.

Athletic apparel brand adidas is leaning into nostalgia, star power and street football mythology with its latest FIFA World Cup 2026 campaign, Backyard Legends, a five-minute film that reframes ...

Heineken is turning afterwork drinking into a full-blown experience with the launch of "First sip house", a three-storey ...

Singapore-based hawker concept Fei Siong Group has brought its halal-certified brand Encik Tan to Malaysia, opening its first ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

McCann Singapore has promoted Gonzalo Olivera to chief executive officer as part of a planned leadership transition that also ...

I’ve spent my career in the think-tanks and 'war rooms'; sat through the brainstorms where we discuss how to capture the ...

Singapore will not be banning blind boxes, including trading card game (TCG) products, even as it moves ahead with planned ...

The founder of creative shop Ballsy has put out a series of bold statements calling on clients to stop “stealing” ideas from creative agencies. In an image-based LinkedIn post, founder VJ Anand said a ...

OpenAI is rolling out a new safety feature in ChatGPT called Trusted Contact, allowing adult users to nominate a person they ...

Canva is leaning into absurdity to make a point about creativity, rolling out a new brand campaign titled “The thing that makes anything a thing”, and kicking it off with a giant squirrel statue that ...

Expedia has named IShowSpeed as its official travel partner, in a new global campaign aimed at Gen Z audiences and ...