Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Philippine fintech company Mynt, the operator behind finance superapp GCash, has taken a major step towards a potential ...

Microsoft has appointed Gunawan Susanto as country general manager for Indonesia, tasking the former Amazon Web Services (AWS ...

The logo FIFA wanted hidden is fast becoming one of the most visible branding moments of the tournament. According to media ...

Brand New Day to launch a movie-themed travel experience across two of its aircraft. The campaign, which runs until 13 ...

Yum! Brands has signed a definitive agreement with Yum China, under which Yum China will acquire full ownership of the Pizza ...

GrowthOps has secured a slew of new client appointments in Singapore, adding SGInnovate and Shell Singapore to its roster, ...

FOX Corporation is set to acquire Roku in a deal valued at approximately US$22 billion, bringing together one of the world's ...

By prioritising data hygiene, cultural alignment, and emotional resonance, brands can move beyond tactical notifications to ...

Singapore's media professionals will receive a boost in creating digital-first content under a new SG$48 million programme ...

The Singapore activation comes as Nike builds momentum around football ahead of the sport’s biggest global stage in 2026.

Korean skincare brand Anua has launched a new global campaign as part of its ongoing collaboration with Netflix’s KPop Demon ...