AI can automate execution, data can sharpen targeting and algorithms can optimise performance, but Tan Chuan-Jin believes ...

The Singapore Economic Development Board (EDB) and Enterprise Singapore (EnterpriseSG) have appointed Burson as their content ...

OpenAI is expanding ChatGPT Ads into Southeast Asia and Taiwan, opening up the advertising platform to businesses across ...

Singapore-founded automotive technology platform Motorist has appointed Pearlina Chan as head of brand and marketing, as it ...

While sports typically bring people together - whether through marathons or the rising global surge of HYROX - a recent event ...

As Singapore marks Mid-Autumn Festival, mooncakes remain a familiar canvas for festive marketing. Cat & the Fiddle is pairing its mao shan wang durian mooncakes with whole cheesecakes, while Old Seng ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

It also raises the bar for what counts as media excellence. That is the landscape the Spark Awards for Media Excellence 2027 aims to recognise across three tracks: Media Channels, Platforms & Networks ...

Back in the day, launching a football kit was relatively simple. Put the new jersey on a few star players, get them in front of a camera, release the photos and wait for fans to decide whether they ...

McDonald's is putting an unlikely pair on the same Happy Meal box — SpongeBob SquarePants and ONE PIECE. The two IPs are joining forces for a global treasure hunt led by global agency tms.

Alibaba’s location-based services platform Amap and the Singapore Tourism Board (STB) have teamed up to help Chinese ...

Advertising and PR agencies’ ties to the fossil fuel industry have reached a record high, according to Clean Creatives’ ...