As Raya celebrations unfolded this weekend across Malaysia and Singapore, brands have been bringing their A-game with this ...
FTI Consulting has appointed Kainoa Blaisdell as managing director within the strategic communications segment, part of the ...
Web hosting platform WordPress.com has expanded the capabilities of its AI-powered Multichannel Publishing (MCP) tools, ...
The Advertising Standards Authority of Singapore (ASAS) recorded a total of 379 pieces of advertisement feedback in 2025, ...
Sprite has unveiled a new global brand platform, "It’s that fresh", as it looks to deepen its foothold in street culture and strengthen relevance among Gen Z consumers.
Great Eastern has rebranded the 888-metre sheltered running track encircling the National Stadium as the Great Eastern ...
In the face of sweeping change across the advertising industry, WPP Media’s Arshan Saha is clear-eyed about the challenges, ...
Singapore-based IP brand Imaginary Ones has partnered with Hasbro's MY LITTLE PONY on a new blind box collectible series, as ...
Meta has introduced a new programme aimed at accelerating creator growth on Facebook, as competition for creator attention ...
Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...
McDonald’s Singapore is bringing one of its most recognisable mascots back into the limelight this week, pairing the return ...
Levi’s is doubling down on star power, this time with a name that already commands both fandom and fashion credibility.