AI can automate execution, data can sharpen targeting and algorithms can optimise performance, but Tan Chuan-Jin believes ...

The Singapore Economic Development Board (EDB) and Enterprise Singapore (EnterpriseSG) have appointed Burson as their content ...

It also raises the bar for what counts as media excellence. That is the landscape the Spark Awards for Media Excellence 2027 aims to recognise across three tracks: Media Channels, Platforms & Networks ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

As Singapore marks Mid-Autumn Festival, mooncakes remain a familiar canvas for festive marketing. Cat & the Fiddle is pairing its mao shan wang durian mooncakes with whole cheesecakes, while Old Seng ...

Back in the day, launching a football kit was relatively simple. Put the new jersey on a few star players, get them in front of a camera, release the photos and wait for fans to decide whether they ...

Singapore-founded automotive technology platform Motorist has appointed Pearlina Chan as head of brand and marketing, as it ...

OpenAI is expanding ChatGPT Ads into Southeast Asia and Taiwan, opening up the advertising platform to businesses across ...

McDonald's is putting an unlikely pair on the same Happy Meal box — SpongeBob SquarePants and ONE PIECE. The two IPs are joining forces for a global treasure hunt led by global agency tms.

Dr. Martens is turning the words stamped on its iconic heel loops for more than six decades into a new global brand platform, "With Bouncing Soles", fronted by a cast of creative voices and community ...

In extreme tow-in surfing, the bond between driver and surfer is a matter of life and death. The film uses this extreme ...

The wait is over: the Asia eCommerce Awards 2026 shortlist is here, with the region’s brands, agencies, marketplaces and ...