Back in the day, launching a football kit was relatively simple. Put the new jersey on a few star players, get them in front of a camera, release the photos and wait for fans to decide whether they ...
As Singapore marks Mid-Autumn Festival, mooncakes remain a familiar canvas for festive marketing. Cat & the Fiddle is pairing its mao shan wang durian mooncakes with whole cheesecakes, while Old Seng ...
Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...
OpenAI is expanding ChatGPT Ads into Southeast Asia and Taiwan, opening up the advertising platform to businesses across ...
Singapore-founded automotive technology platform Motorist has appointed Pearlina Chan as head of brand and marketing, as it ...
McDonald's is putting an unlikely pair on the same Happy Meal box — SpongeBob SquarePants and ONE PIECE. The two IPs are joining forces for a global treasure hunt led by global agency tms.
Dr. Martens is turning the words stamped on its iconic heel loops for more than six decades into a new global brand platform, "With Bouncing Soles", fronted by a cast of creative voices and community ...
PepsiCo's Sting is stepping on the gas in Malaysia and Singapore with "GET. SET. STINGGG", a Formula 1 (F1) campaign by Malaysian agency THE SHOUT GROUP.
In extreme tow-in surfing, the bond between driver and surfer is a matter of life and death. The film uses this extreme ...
The abundance of channels, data and AI tools has made marketing more measurable than ever. But for entrepreneur and investor Joel Neoh, that does not necessarily make building a consumer business ...
Singapore has brought a renewable ice cream parlour to Climate Week NYC, serving up scoops alongside conversations on some of ...
Singapore is refreshing how it positions itself globally, unveiling its first major nation brand evolution in nearly a decade ...
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