Korean skincare brand Anua has launched a new global campaign as part of its ongoing collaboration with Netflix’s KPop Demon ...

By prioritising data hygiene, cultural alignment, and emotional resonance, brands can move beyond tactical notifications to ...

Global marketing agency TEAM LEWIS has appointed Fairil Yeo as executive vice president, AI and growth, in a newly created ...

Podcast listeners in Singapore may be quick to skip advertisements, but new research suggests many are still absorbing brand ...

Chipotle Mexican Grill has appointed Rae Ng as brand director for Singapore, as the American fast-casual chain prepares to make its first foray into Asia.

L’Oréal Groupe is doubling down on refillable beauty with the launch of the third edition of its global #JoinTheRefillMovement campaign, marking its largest corporate sustainability push to date.

KFC is rolling out a global brand refresh as it looks to capitalise on growing demand for chicken, introducing new menu platforms, modern restaurant formats and an updated visual identity. The move ...

Nike is bringing football superstition, streetwear and trash talk under one roof in Singapore. The brand has transformed streetwear store Chamber into the “Chamber of Rituals” for the local launch of ...

The logo FIFA wanted hidden is fast becoming one of the most visible branding moments of the tournament. According to media ...

Glico Asia Pacific is giving Pocky one of its biggest brand updates to date as the snack brand marks its 60th anniversary.

WPP has finalised its creative leadership team across ASEAN, naming market CEOs for Indonesia, Malaysia, the Philippines, ...

Blackmores is looking to engage a new generation of active consumers with the launch of “Pawlympics”, an integrated campaign ...