ERDINGER is taking over Lau Pa Sat for two weekends in September as part of a wider Oktoberfest marketing push that will ...

Walk through any exhibition floor today and you will be confronted with an LED wall, another 'hologram', a screen the size of ...

Holiday lifestyle brand Club Med has appointed Hong Kong-based FABCOM as its media agency for the APAC region, following a competitive pitch held earlier this year.

Singapore's Ministry of Health (MOH) is looking for a creative agency to overhaul its social media strategy, manage content across its platforms and develop a new brand mascot.

CHAGEE is taking matcha to another planet. The tea brand has teamed up with beloved literary classic The Little Prince for ...

Starbucks and Peanuts have joined forces this autumn to launch a limited-edition collection inspired by the timeless seasonal ...

PepsiCo has reportedly appointed Publicis Groupe to its global media account, with the holding company set to take on an ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

StarHub is bringing its upgraded 5G+ network into the real world with a new integrated campaign that turns stronger ...

JioHotstar has launched in Singapore, marking the streaming platform's first step in its international expansion as it looks ...

Naveen Gupta is co-founder of Spalba. He has spent 27 years building and scaling experiential and event-tech businesses ...