The logo FIFA wanted hidden is fast becoming one of the most visible branding moments of the tournament. According to media ...

Blackmores is looking to engage a new generation of active consumers with the launch of “Pawlympics”, an integrated campaign ...

Glico Asia Pacific is giving Pocky one of its biggest brand updates to date as the snack brand marks its 60th anniversary.

WPP has finalised its creative leadership team across ASEAN, naming market CEOs for Indonesia, Malaysia, Singapore, The Philippines, Thailand and Vietnam under its WPP Creative structure. The ...

Leo Messi has built a career on seeing possibilities others do not. Now, away from the pitch, he is exploring another kind of ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Former Milk & Honey PR Singapore partner and CEO Meilin Wong has launched Ember42, a Malaysia-based reputation and growth ...

The World Cup has long been one of the few certainties in media planning: a rare moment when audiences gather in their ...

Tropicana is rolling out a new global masterbrand platform, “Give life some juice”, marking a creative shift for the ...

Perplexity is planning to go public in 2028, regardless of how investors respond to the upcoming listings of Anthropic and ...

In a world that rarely slows down, ZUS Coffee is leaning into a sentiment many young adults know all too well— that nobody ...

Singapore’s content landscape is increasingly crowded, but for Melvin Kuek, executive director of So Drama! Entertainment, ...