Meta has introduced a new programme aimed at accelerating creator growth on Facebook, as competition for creator attention ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

WPP’s Ogilvy has concluded its tenure as IBM’s creative agency of record, bringing a 32-year partnership—one of the longest in modern advertising—to a close, according to an industry report.

Vietnam as its media agency of record in Asia, covering integrated media strategy, planning, and buying for 18 schools across Thailand, India, Singapore, Indonesia, Malaysia, and Uzbekistan.

Maybank Singapore is bringing its “Served your way” brand platform to the streets this Hari Raya with a series of murals across the city, using food as a visual and cultural connector to deepen ...

McDonald’s Singapore is bringing one of its most recognisable mascots back into the limelight this week, pairing the return of Grimace with the launch of a purple-themed treat that’s already ...

Global influencer management and licensing company Gushcloud International is doubling down on the rise of live commerce, ...

Nespresso has appointed global pop superstar Dua Lipa as its new global brand ambassador. She joins George Clooney, who has ...

Sanrio is leaning deeper into fashion and fandom culture with its latest collaboration with Converse, bringing its universe ...

For decades, The Coca‑Cola Company has blended music, culture, and sport to create anthems that unite fans around the world.

KitKat has taken its famous “Have a break” message to the fast lane, revealing a life-sized, hand-crafted chocolate Formula 1 ...

Rather than presenting Hong Kong as a city break with outdoor options on the side, the narrative places the great outdoors ...