Tropicana is rolling out a new global masterbrand platform, “Give life some juice”, marking a creative shift for the ...
OpenAI is reportedly preparing its biggest overhaul of ChatGPT to date, with plans to transform the platform into a "superapp ...
Global digital advertising enablement firm Aleph has appointed Arshan Saha (pictured) as regional managing director for Asia ...
Asian travellers are broadly receptive to personalised communications from hospitality brands, but marketers risk turning ...
Muslim-friendly sports tourism could grow into a US$21 billion global opportunity by 2030, according to a new report by Mastercard and CrescentRating, as demand for sports-related travel continues to ...
100PLUS is stepping beyond the sports arena and into pop culture territory with its first-ever collaboration with POP MART, in a move the brand says marks its “most culturally significant partnership ...
GOMO by Singtel (GOMO) has launched its broadband offering with an experiential campaign that uses premium haircuts as a metaphor for value, positioning affordability as something that does not ...
MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.
Pacific leadership team, as the communications network looks to strengthen collaboration and integrated client support across ...
Claude-maker Anthropic is expanding its footprint in Singapore, with several job postings indicating plans to build out ...
Coca-Cola has unveiled "No better feeling", the final instalment of its FIFA World Cup 26 campaign, closing out its ...
Visa has appointed Bollywood superstar Shah Rukh Khan as its new brand ambassador for India, as the payments giant looks to ...
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