AI can automate execution, data can sharpen targeting and algorithms can optimise performance, but Tan Chuan-Jin believes ...

The Singapore Economic Development Board (EDB) and Enterprise Singapore (EnterpriseSG) have appointed Burson as their content ...

Converse has apologised following criticism of its latest campaign featuring K-pop star Karina, after an image from the ...

OpenAI is expanding ChatGPT Ads into Southeast Asia and Taiwan, opening up the advertising platform to businesses across ...

Singapore-founded automotive technology platform Motorist has appointed Pearlina Chan as head of brand and marketing, as it ...

While sports typically bring people together - whether through marathons or the rising global surge of HYROX - a recent event ...

Alibaba’s location-based services platform Amap and the Singapore Tourism Board (STB) have teamed up to help Chinese ...

Advertising and PR agencies’ ties to the fossil fuel industry have reached a record high, according to Clean Creatives’ ...

PUMA is taking the Singapore Grand Prix beyond the racetrack, turning the city into a week-long playground for motorsport ...

As Singapore marks Mid-Autumn Festival, mooncakes remain a familiar canvas for festive marketing. Cat & the Fiddle is pairing its mao shan wang durian mooncakes with whole cheesecakes, while Old Seng ...

Nvidia CEO Jensen Huang has pushed back against calls to slow AI development, arguing businesses can move quickly without ...

Formula 1's Matthew Kemp reveals how the sport is using first-party data and conversational AI to connect with its growing ...