In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to ...

A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice ...

The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including ...

Powered by Microsoft Azure OpenAI, Ask Ralph provides style inspiration by serving consumers shoppable versions of complete ...

Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.

Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for ...

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media ...

As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and ...

Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

The effort, created by longtime agency Wieden+Kennedy Portland, furthers the brand’s work to realign around sports and ...

Two independent media companies have joined forces to provide marketers an alternative to agency holding companies.

Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements ...