Merck’s cholesterol pill was the first of its kind approved by the FDA; Prediction market exchange Klashi will allow betting ...

If the FDA’s proposed rule to remove adequate provision is finalized, the traditional 30- or 60-second pharma TV ad might ...

Medicare Advantage insurers face scrutiny over use of AI to block rehabilitative care; Trump administration did not move ...

See which leaders are on the move across the pharma, biotech and medical marketing industries.

The FDA releases recommendations for psychedelic drug treatment development; Mark Cuban says AI risks making U.S. healthcare ...

Gilead Sciences’ Up To Date campaign with comedians Nicole Byer and Devon Walker hopes to normalize conversations about HIV prevention, testing and PrEP. The campaign targets Black women through ...

Restaurant chains are closely monitoring the recent outbreak of cyclospora that has spread nationwide over the last week. On ...

The CEO said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has ...

The telehealth company just became the preferred virtual care provider of the National Basketball Players Association.

In between winter and summer, GSK, Kaléo and Genentech took direct aim at allergies with their respective campaigns.

Whether you call it soccer or football, people all around the world love the “beautiful game” — including health brands. When the 2026 FIFA World Cup kicked off about a month ago across 16 locations ...

While consumer research can still help brands with isolated needs, marketers are increasingly expecting this budget to back ...