The drugmaker is tackling the realities of shingles through personal storytelling and high-profile engagement.

Experiential media is the oldest kind of connection we have, and right now it’s the one people are asking for.

How much PhRMA spent on ads to influence public opinion; Democrats to defend federal science funding; Wisconsin reports first ...

Federal leaders overseeing a $50 billion rural health fund missed a critical deadline to announce how much they’ll give ...

Much of the midterm election cycle — and the blue wave — centered on Americans’ affordability concerns. Voters are fed up ...

Letter to WPP chief comes in response to her comments made during holdco's investor call. Publicis Groupe has described Cindy ...

LiveRamp CEO Scott Howe to receive ‘golden parachute’ of up to $32.5m, even though shareholders opposed windfall in advisory ...

Boehringer Ingelheim entered into a licensing agreement with Sino Biopharmaceutical, also known as SBP Group, covering six ...

Jenny Bryant joined Reservoir Health as health policy chair. Invivo Brands hired Digitas Health alum Nicholas Pankiewicz as ...

“Think of the center of the flower as absolutely still and think of all the petals as moving, and energy, and change, but the ...

Democrats’ decisive sweep of the U.S. House and Senate in Tuesday’s elections will reshape the direction of federal health ...

World Cup and election spend drove a 47% ad surge in Q1, but analysts reflect on what it takes to sustain growth.