FDA takes an industry-friendly approach; Trump aide in consideration to lead FDA; Biotech CEOs are suddenly bullish.

Currax has rolled out a new AI tool, SuperAgents, which it says helps sales reps save time and improve conversations in their ...

Spot and Tubular Labs data show allergy and chronic disorder medications take many of the top spots when it comes to pharma advertising spend.

As healthcare brands navigate increasing uncertainty, from rapid AI adoption to shifting market dynamics and evolving patient ...

In its latest expansion of its direct-to-consumer platform LillyDirect, Eli Lilly has unveiled a new partnership with smart ring company Ōura. The announcement comes just one month after Ōura said it ...

As healthcare brands navigate increasing uncertainty, from rapid AI adoption to shifting market dynamics and evolving patient ...

Entries to Cannes Lions have tumbled by a quarter, following the introduction of tougher entry rules to improve the integrity of the awards. The festival said it received 20,050 entries ahead of the ...

Inside the billion-dollar peptides gold rush. As black-market drugs go mainstream and legalization is within reach, entrepreneurs, investors and healthcare players are racing to cash in. (Bloomberg) ...

Consumers of all ages, ethnicities and political affiliation are increasingly getting healthcare information from new media sources, according to data released Monday morning by Syneos Health ...

Publicis Groupe has called on the agency sector to stop making what it calls the “wrong promises” in pitches and claimed that ...

Healthcare marketers heading to the Croisette can expect fewer theoretical promises around AI, more scrutiny of what actually ...

By replacing traditional film shoots with a massive LED wall and real-time 3D rendering, Philips has tripled its content ...