At first glance, the 100% tariff rate seems significant, but experts noted it would only apply to a small fraction of drugs used in the U.S. and is more likely to spur pricing and reshoring deals.

According to the FDA, ImmunityBio’s communications “create a misleading impression” that Anktiva can cure or prevent cancer ...

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports ...

States are paying contractors such as Deloitte, Accenture, and Optum millions of dollars to help them comply with the One Big Beautiful Bill Act — a law that will strip safety-net health and food ...

While numerous health brands utilize music and sonic branding as part of their marketing strategy, this approach on behalf of CSC is tangibly different.

Eli Lilly’s anniversary campaign is rooted in the company’s forward-looking ambitions rather than reflecting on what it has ...

Only U.S. citizens and some lawfully present immigrants are eligible for Medicaid, which covers health care costs for people with low incomes and disabilities, and the closely related Children’s ...

WPP Media has rolled out an “AI-assisted” service, which will help agencies make cutdowns of clients’ original ads for YouTube. The new feature, YouTube 5K, will use AI analysis to help agencies ...

Supported by the stars of Full House, the campaign promoting Cologuard targets newly eligible 45+ adults with sitcom-style storytelling designed to reduce stigma and boost at-home screening uptake.

AI’s impact on medical marketing and the importance of consistent, patient-centered storytelling shined at MM+M’s Transform conference.

An OB-GYN was repeatedly accused of sexual misconduct. The state medical board let him keep practicing. By registering you consent to the collection and use of your information to provide the products ...

How Health and Human Secretary Robert F. Kennedy Jr.’s MAHA agenda keeps hitting roadblocks. Over the last several months, Kennedy has suffered a series of setbacks that have left him diminished ...