The FDA-cleared wearable brand turned to networks like Court TV, Hallmark Family and Reelz to reach postmenopausal women.

Rare disease drug Vykat XR in the hot seat; Support for Medicare for All is making a comeback; “Pharma bro” Martin Shkreli ...

“Send Nudes,” a self-initiated campaign from the women-led New York agency, asks women to take topless photos of themselves ...

CDC offers states federal funding for measles outbreak; FDA flags multiple deaths in schizophrenia drug trial; Whither MAHA ...

In its Reputational Risk Index for Q3, the council outlined the top 10 reputational challenges facing companies. AI has ...

The gymnast’s Keep Your Momentum campaign pairs her health journey with resources designed to help patients speak up about ...

Biotechs get spun around by Trump’s new tariffs; RFK Jr. looks to establish new vaccine injury infrastructure; Viatris ...

Check out this week’s medical marketing news, dealmaking and industry chatter. Viatris said it will acquire Pacira Biosciences for $1.65 billion. GE HealthCare will acquire Sofie Biosciences for $945 ...

The IPA and Sponsorship Effectiveness Forum recommend following three principles to track commercial performance.

A reporter recounts being one of the seven media witnesses who observed Tennessee fail to execute convicted murderer Christa ...

In an untitled letter issued last week, the FDA accused Evolus of misleading consumers with an Instagram reel for its ...

PhRMA sues HHS; DOJ says it will crack down on fraud in pharma industry; Healthcare job growth outpaces other industries.