Agencies want their procurement partners to co-create with them along every step of the process, rather than simply providing ...

New research from Ideally reveals the cultural impact of GLP-1 drugs and the significance of brand repositioning in response ...

The Trump administration has effectively shut down most of the Agency for Healthcare Research and Quality’s activities, closing the spigot on federal funding estimated to have saved thousands of lives ...

X Corp and the World Federation of Advertisers (WFA) have released a joint statement saying that the companies have put the “litigation” involving the Global Alliance for Responsible Media (GARM) ...

As drugmakers introduce more advanced treatments for chronic disease, pet owners are entering the prescribing conversation. Yet if the infrastructure to help them pay for those treatments doesn’t keep ...

The new features across campaign optimisation and measurement may see ChatGPT Ads competing more directly with the likes of ...

J&J ‘s Rybrevant Faspro (amivantamab and hyaluronidase-lpuj) received Priority Review as a potential first-in-class EGFR- and MET-targeted subcutaneous treatment for advanced head and neck cancer. The ...

As part of the leadership changes, Joanna Ruiz and Megan Skelly have departed Havas Lynx, while Bruno Rebelo has joined as ...

RFK Jr.’s pharma ad ban plans are slowing; Johnson & Johnson to pay $5.5 billion for talc product lawsuit settlement; HIV ...

Every state allows compassionate release for prisoners, though Hawaiʻi is the only one without a specific law, relying ...

FDA panel narrowly sides with RFK Jr. on peptides; Cyclosporiasis outbreak continues to expand; Biotech is back!

To recognize National Intern Day on July 30, MM+M spoke with a trio of leading medical marketing agencies about their ...