A state law passed in 2024 forced hospitals to remove a key drug — misoprostol — from the medical cart and keep it locked in ...

Bristol Myers Squibb megamerger continue to circulate; Amgen becomes latest in list of health companies announcing major data ...

One of America’s most competitive gubernatorial races could settle a heated argument over whether private insurance companies ...

A new lawsuit against OpenAI over health information signals to marketers that making 'friendlier and more responsive' AI ...

Medical misinformation proliferates on the very platforms pharma wants to join. The millions of eyeballs pharma seeks to ...

In most cases, surgery is required to fix the muscle wall and can be performed as an outpatient procedure. There are three ...

Agencies want their procurement partners to co-create with them along every step of the process, rather than simply providing ...

B2B healthcare engagement is at an inflection point. Precision targeting and information delivery is being reshaped by ...

RFK Jr.’s pharma ad ban plans are slowing; Johnson & Johnson to pay $5.5 billion for talc product lawsuit settlement; HIV ...

As part of the leadership changes, Joanna Ruiz and Megan Skelly have departed Havas Lynx, while Bruno Rebelo has joined as ...

New research from Ideally reveals the cultural impact of GLP-1 drugs and the significance of brand repositioning in response ...

The new features across campaign optimisation and measurement may see ChatGPT Ads competing more directly with the likes of ...