Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages.

For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the ...

Google’s Search Advocate John Mueller address two questions about structured data in a recent Google Search Central SEO office-hours hangout. While the first question was specifically about the ...

Elon Musk announced the transformation of Twitter into 'X', an all-encompassing super app. Musk envisions 'X' as a platform that will encompass social updates plus payments, banking, and more. Twitter ...

Microsoft published a sixteen page explainer guide about optimizing for AI search and chat. While many of the suggestions can be classified as SEO, some of the other tips relate exclusively to AI ...

AI search engines cite third-party content the most. Citation frequency varies greatly across platforms. High-quality sources appear most often but mid-tier sources are common. A study reveals new ...

The best practices for logos and buttons are different than other kinds of images There is no SEO value for logo and button alt text Correct alt text for logos and buttons can have long term benefits ...

Altman said OpenAI "screwed up" GPT-5.2's writing quality by prioritizing coding and reasoning. He claims the regression as a resource tradeoff, not a permanent direction for the model family. Future ...

Cloudflare’s CTO Dane Knecht has confirmed that the network issues affecting global traffic are resolved and sites should be back online.

OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows shopping-rich results. The addition of Shopify was not formally announced, but quietly ...

ChatGPT and Google Search AI Overviews each returned the same brand list less than 1% of the time across repeated runs of the same prompt. The same list in the same order appears less than 0.1% of the ...

Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and ...