A UK news site's trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn't pick up what ...

John Mueller says Google's systems may still judge a site by its old low-value programmatic pages, and that showing value ...

Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler ...

Six months into ChatGPT Ads, CPCs range from $3 to $22 across advertisers, but OpenAI still hasn't published benchmarks to ...

Attribution reports look precise, but much of that data is modeled, not measured, and confusing the two can quietly misallocate marketing budget.

Harvard research scored 940 jobs on moral objection to AI. Search marketing came low down at 2.31 out of 7. What that means ...

Google rewrites meta descriptions for pages over 70% of the time, according to a recent study examining search results for 30,000 keywords. Portent analyzed mobile and desktop search results to find ...

Conflicting brand information can cause AI systems to retrieve outdated facts. Learn how to trace and correct the evidence chain.

Google's new weather AI shows how Search is leaving ten blue links behind and is becoming more about helping users make ...

Every AI audit adds another acronym to your roadmap. Knowledge architecture is the capability that makes the next one a ...

Cleanup Can Take As Long As Original Work. Matt Barrie, CEO of Freelancer.com, told the newspaper the work often comes from ...

Google says Search Console's generative AI performance reports, which track AI Overviews and AI Mode impressions, have now ...