An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between ...

Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization ...

Direct and branded traffic to publishers has been collapsing for some time. AI is not the root cause of our problems. They ...

Both phone agents run on Gemini. One reads your content; one acts on your site. The difference decides where your effort goes ...

Anthropic's Claude Fable 5 returns globally, but with 50% usage limits and a new classifier that may result in false positives. The United States government and Anthropic have announced that Claude ...

This study from Suganthan reveals hidden fields in ChatGPT's network traffic that decide which sources get fetched, cited, or ...

Reddit-seeding for AI visibility works today. It will not work for long. The Penguin precedent explains exactly how this ends ...

Fabrice Canel announced he is retiring from Microsoft, effective July 1, after nearly 30 years. He wrote that he decided to take Microsoft's Voluntary Retirement Program after nearly three decades ...

Selling AI as a people replacement is a brand liability. Here's why substitution positioning costs credibility and what ...

The accessibility tree decides whether an AI agent can read and act on your page. The 2026 data says the web is getting ...

Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she ...

John Mueller says skipping meta descriptions carries no penalty, but writing them still serves a valuable purpose.