We've spent 20 years measuring what happens after a query is made. AI exposes why that's no longer enough.

Automattic fires back at WP Engine's motion for sanctions. Explains that Mullenweg's personal communications were with romantic partners.

Google’s upcoming Smart Bidding change has sparked plenty of discussion across the PPC industry, but its impact may be more limited than some of the online reaction suggests. Beginning August 17, ...

Organic sessions are down and clients want answers. Here are the four AI search visibility metrics to report instead, and how to track each one.

New data finds no difference in how OpenAI's in-house search index served licensed and unlicensed sites, and shows where ChatGPT's snippets come from.

I wrote an article with zero AI. The top detectors said 100% AI, 78%, 42%, and some wanted payment before they'd even tell me ...

Your CDN may be blocking CCBot without telling you, keeping your pages out of the archive that trains most models.

Anthropic will add hidden watermarks to text from new Claude models. The company says it signed the EU's AI content transparency code. Marks can appear on human writing that Claude only edited or ...

YouTube announced Partner Program changes taking effect in 2027. Existing partners face new Shorts earnings rules, activity checks, and a deadline for terms.

AI search visibility isn't a separate tooling problem. It's the same measurement blind spot CMOs already fund. Reframe GEO budget requests to win approval.

Kevin Indig's AI Halftime Report found 91% of AI citations appear on just one platform, so single-engine rank tracking leaves ...

You cannot bid your way into an AI answer. Six signals decide whether assistants name your brand, and most live off your ...