A site owner blamed Google AI Search for falsely saying their site was offline. The explanation was a lesson about content ...

Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.

Turning off paid media sounds efficient until the data shows what happens to demand, brand search, and orders.

Bing launches AI citation tracking in Webmaster Tools, Mueller finds a hidden HTTP homepage bug, and new data shows most pages fit Googlebot's crawl limit.

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid ...

Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, ...

Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with ...

Actionable frameworks, a clear understanding of how to measure Reddit's true influence on your business, and ways to drive ...

See how optimizing content differently for LinkedIn, Reddit, and search engines improves reach, relevance, and user ...

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and ...

The Washington Post's controversial strategy establishes a foundation to build on, then adapts as it learns what works.