Burn Boot Camp named Ilona Maher its Chief Motivation Officer, Temptations opened a pop-up bodega for New York’s shop cats and Kraft Singles made Andy Reid’s cheeseburger habit the star of a ...

OpenAI president Greg Brockman has declared that “taste is a new core skill,” while Sam Altman has also talked up taste as ...

To be sure, that $3bn is the result of an impressive 18% growth rate that outpaces growth in the industry as a whole. But ...

That refusal is what today’s drinks industry has forgotten how to do.

Digital media consultant Mark Challinor talks to Paul Thomas, publisher and managing director of Australia’s Star News Group, ...

Imagine it. Guinness’s the Surfer, obstructed by a QR code and a call to action. Not only would it ruin the majesty, but ...

What’s our Roman concrete? It’s brand, specifically, the promise you make to the world. Everything else – the products, ...

Then it cuts back to the Tuscan idyll. In a deliciously understated endorsement of the brand proposition, words appear on ...

Bain’s new Likelihood to Buy (LTB) metric starts with the simple observation that buyers create a ‘Day 1 list’ – a shortlist ...

Yesterday, Universal Ads announced that it was bringing creator content to TV advertising. With the launch of new creator-led ...

"In an ocean of 'correct answers,' human emotion is still king," said Pyit Sone Oo, chief executive officer of BEYOND 360, ...

The synthetic data story has developed absurdly fast. In 2022 Lisa Argyle and colleagues at Brigham Young released the ...