He believes the future of marketing will hinge less on how widely AI is adopted and more on how well it is fueled. “AI will ...

Digital media consultant Mark Challinor continues the News Horizons series. Today, he talks with Greg Piechota, who leads ...

Known to many as Cousin Greg from Succession, he brings a kind of lanky awkwardness that suits the concept. He does not wink ...

For the Channel 4 CMO, distinctiveness, collaboration and long-term brand investment will define the agencies that endure.

Timed to coincide with London Fashion Week, ‘Pain’ has arrived at Moco Museum London as a sharp commentary on status and ...

Niod has launched ‘The New York Facial,’ a bold new campaign created by Uncommon Creative Studio that spotlights the impact ...

In its first trading update since bringing IPG into the fold, Omnicom reported fourth-quarter revenue of $5.53bn, topping ...

For decades, sponsorship has largely been a transactional exchange: investment in return for brand visibility, hospitality rights and a defined set of media deliverables. But the WTA’s new partnership ...

Stalwart national providers are also holding strong, the report finds, as the most popular TV navigation platforms, with ...

Marketing execs tell us how sports became an indispensable tool for reaching people through fandom. Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, ...

It’s not typical as a marketer to be told ‘thank you’ by your audience. But there again, Claire Sadler doesn’t do any typical marketing job. As the CMO of the British Heart Foundation, she’s ...

In an age where visual perfection is automated and content is infinite, the true challenge of graphic design is no longer ...