As a Manchester United-supporting right winger growing up in the 90s, Beckham wasn’t just one of my footballing heroes. He was the footballing hero. I had the Predators. I spent ...

Despite the intense heat, M+C Saatchi America boss Nadja Bellan-White feels Cannes Lions 2026 has ultimately been a ...

For a presentation centered on artificial intelligence, Marc Pritchard spent a surprising amount of time talking about ...

Lara Izlan has had a storied career, having held senior media roles at AOL, Disney, Telegraph and Auto Trader, where data was ...

Retail media expert Dom Burch not looking at his laptop. Eleven years ago, I came to Cannes Lions representing Asda Walmart ...

If you want to annoy Sir Martin Sorrell, ask him about AI and creativity. The S4 Capital founder barely lets the question ...

Effectiveness era. Last year, Spiro ’s Experiential Marketing Impact Report (EMIR) examined the relationship between live ...

The AI-versus-human research debate misses the point. The real question is whether the models behind synthetic audiences are ...

Google’s shift to AI Mode as default creates particular issues for B2B marketers, explains Josh Cantwell-Crook of Publicis ...

Perion’s Todd Cohen breaks down seven structural failure points in CTV buying today, from app quality and reporting latency ...

Dennis Claus looks at the Tartan Army, niche football cultures and Irn-Bru to show why brands should cultivate the conditions ...