Creative’ as a noun is slapped onto any and all advertising, regardless of merit. Adland has lost touch with its use as an ...

The digital ad industry is already deep into the AI era but scrambling to catch up with the consequences. The Drum was on the ...

Brands at MWC26 showcased a range of innovative ways to demonstrate their AI products (MWC) As AI moves from an unseen ...

What we are seeing from marketers is not an abandonment of TV but a rebalancing of investment. Net, over half of marketers ...

Garnier BBDO head of strategy Gilda Valle, juror for The Drum Awards Festival Advertising category, explains why culture, ...

Speaking at The Drum Awards for Marketing EMEA judging, brand bosses said the squeeze on marketing is being felt less through ...

The offending Nike ad from the Boston Marathon. This Sunday, tens of thousands of runners will line up for the London ...

The DOOH industry spent a decade building attribution infrastructure that now rivals CTV and mobile. Most DOOH plans still ...

Most retail media events follow a familiar script. The media team takes the stage, unveils new ad formats, shares impressive ...

McDonald’s is asking customers to commit a small act of fast-food treachery. In a new UK and Ireland campaign, the brand ...

It smelled like Jo Malone. Pulling the Fashionably London Elixir from a Zara bag, I couldn’t believe it. Not only did it ...

OpenAI’s ChatGPT ads business has just passed $100m in annualized revenue since its launch just over six weeks ago, with more ...