In his latest column, The Drum’s B2B editorial lead Reuben Webb weighs Anthropic’s new labor report, and finds himself caught between reassurance and unease as AI edges closer to the core of marketing ...

If the work’s gone soft, maybe the feedback has too. Gerry Farrell reckons Graham Fink’s TheArtSchool could be the ...

CTV might be the missing piece in your retail strategy, says Ollie Shelton at Threepipe Reply. Deploying it can be simple… if ...

The Drum has inked an agreement to bring the Global ACE Awards, Marketers of the Year, and the Annual Conference \| B2B Day ...

Costco Connection is the third-largest magazine in the United States by print circulation. Every month, 15.4 million copies are mailed to executive members, with another 300,000 distributed in ...

Marketing has spent too long romanticizing instinct while underinvesting in training, argued Mark Ritson at the launch of a new Ipsos report showing only 35% of marketers met a benchmark for ...

Digital media consultant Mark Challinor talks with Tusar Barik, the senior vice-president of marketing for New York Times Advertising. They delve into the publisher’s ‘diversify or disappear’ mindset ...

JOAN’s Flora Joll, juror for The Drum Awards Festival Advertising category, explores AI, taste and why sameness is the real threat to creativity. Flora Joll did not take a typical route into ...

As a CMO immersed in social media and digital marketing, I live the paradox every day: I pour my energy into creating scroll-stopping content, yet I’m completely aware the world is increasingly tuning ...

Only 35% of marketers meet a basic benchmark of foundational marketing knowledge, according to a new Ipsos study, raising fresh questions about whether the industry is equipped to make smart decisions ...

Wendy’s is tapping into March Madness with a campaign linking basketball’s most iconic move, the dunk, with its own fan ritual of dipping fries into a Frosty. For the first time, the brand is ...

Patrón Tequila has launched ‘The Perfect Pour,’ fronted by a cinematic short film directed by acclaimed filmmaker Guillermo del Toro. The ad elevates a simple pour into a high-production moment, ...