They asked AI to draw ketchup, and it gave them Heinz back. A very smart idea in the guise of a throwaway one, which is exactly why it works. Or Lidl. Letting people make their own Lidl products with ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. For the past two decades, ...

As senior director of marketing partnerships EMEA at Netflix, Jordan Peters helps brands earn a place inside some of the ...

Because that missing wave of juniors will result in a dearth of mid-level talent – the people who think strategically, lead ...

The 'Sprite x Grab' campaign has won Bronze at The Drum Awards for Retail Media and Silver in CPG & Food and Beverage leveraging Grab’s retail media ecosystem to influence purchase behavior during ...

I introduced myself as someone who covers retail media. “Retail media is the scourge of the advertising world and nothing ...

Discover how DBS and Olympian Max Maeder's dynamic partnership in 2025 created shared purpose and national impact through ...

A month ago, I moderated a panel at IAB’s Connected Commerce Summit on whether retail media would be the casualty of ...

That distinction between potential and real application is the one Wymore built his entire session around. The most ...

When Publicis CEO Arthur Sadoun announced it was acquiring LiveRamp for $2.2bn, he did so with a major caveat: the global ...

WPP owns InfoSum, Omnicom has Acxiom and now Publicis has LiveRamp. What almost nobody is asking is the question that matters ...

Mark Ritson sees the Royal Pop frenzy as proof that co-branding, when handled with discipline, can build fame, borrow meaning ...