Less than a week before Easter (and April Fools’ Day), KitKat was the victim of a chocolate heist when 12 tons of its bars ...

It’s Madison Logic CEO, Keith Turco’s turn in the watchtower. He argues agentic AI is reshaping B2B marketing, shifting value ...

Trust is no longer just an output of marketing. It is an input into growth. It shapes how organizations innovate, how teams ...

Anything is Possible content and PR lead Mark Henshall, juror for The Drum Awards Festival Content category, shares why ...

Retail media has long promised to connect advertising to sales and at Shoptalk 2026, Kroger made a move that brings that ...

The market reaction was immediate, wiping around £100m off the company’s value in a single day, according to The Telegraph, ...

Fiona McKenzie takes a candid look inside the hiring market for out-of-work B2B marketing leaders, revealing the emotional ...

But now the data for the full year is in and it seems that the juggernaut trend of increased media usage was no match for an ...

Less than a week before Easter (and April Fools’ Day), KitKat was the victim of a chocolate heist when 12 tons of its bars ...

An April Fool’s stunt stretches baby monitoring into college life, with just enough truth to land the joke.

The work is also happening in a different place. Cadbury lets participation carry much of the visibility. Entrants, finalists ...

The latest global research study, RetAIl: The Era of Thoughtful Commerce, published by Havas Commerce, confirms customer ...