As AI automates execution, ‘Geek Chic’ is rising in B2B marketing, shifting advantage from tools to judgment and elevating ...

HR Business Plan’s Guy Wieynk explores how the narrative around billing has shifted as a result of the new tools at our ...

Every retail media leader I’ve profiled for this column over the past year has said some version of the same thing: we need ...

Publicis Groupe boss Arthur Sadoun has accused holding company rivals of fuelling advertising’s “most negative news cycle ...

For AliExpress in the US, the appeal is not just scale but ownership. “It’s more that self-indulgent, self-care day,” Carl ...

I think we’re entering now the biggest wave that we’ve seen yet… the predictive targeting wave, powered by the AI tsunami.” ...

Most B2B customer experience failures don’t stem from weak messaging but from misaligned organizations. As CMOs take on growth, the real challenge is closing the gap between brand promise and ...

Jody Friedericks has spent more than two decades pushing creative boundaries across industries, from launching Absolut’s first flavored vodka to shaping sonic branding through h ...

At first glance, WPP exploring a sale of Burson looks like standard housekeeping: simplify the business, sharpen the story, keep investors on side. Holding companies have clearly been moving in that ...

What rarely gets asked is whether the media actually caused it or whether a local promotion, a competitor stumbling or a run of good weather did the heavy lifting instead. Paul Frampton-Calero, CEO of ...

The ad was shot outside Rome with more than 1,200 people after the original English hilltop location was lashed with 70mph winds. It went $150,000 over budget, making it the most expensive commercial ...

Jeep’s latest campaign for the new 2026 Cherokee Hybrid showcases rare wildlife moments that were captured thanks to the vehicle’s near-silent hybrid mode. Built around the li ...