After two years of ‘tick-box varnish’, a spoof Instagram ad for a doll that doesn’t exist suggests Nike might finally be ...

Larry Weber, the public relations veteran and author, is working on a book about a problem at the heart of his optimism about ...

With intent-driven predictive modeling, every ad opportunity can be evaluated against the interests and motivations reflected ...

That thinking sits behind this week’s news. Marketbridge has acquired Channel99, bringing Golec’s measurement technology ...

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges ...

Why tech giants are using cute mascots to market powerful AI—and what it reveals about adoption, identity and trust in ...

A deep dive into what The Celebrity Traitors teaches marketers about choosing the right talent and connecting with audiences ...

Programmatic has given DOOH a second way to be bought, layering data, timing and responsive creative on to a channel ...

How a brand sounds can decide whether anyone notices it, says VML’s chief strategy officer, a Drum Awards Festival juror.

New research from Best Buy Ads and Circana reveals a powerful retail media halo effect, challenging how brands measure advertising success.

Rexona (known as ‘Sure’ in the UK) invented the anti-perspirant category. It’s the number one brand in the world, and it’s ...

AI is moving from advising customers to acting on their behalf. Sean Muzzy, Acxiom’s president, shares new research into how ...