Alex Pilkington thinks the traditional media pitch needs rebuilding around smaller shortlists, senior teams and actual human ...

Four years into the top marketing job, she is still in transformation mode. A new campaign shows the direction the B2B brand ...

Today, at 56, Dempster is back building again as CEO of Trilliad, one of the most ambitious new businesses emerging in B2B ...

While postings for writing roles (including authors, bloggers, copywriters, editors and technical writers) have followed the ...

When LiveRamp filed its neutrality commitments with the SEC ahead of its acquisition by Publicis this year, the protections ...

The concern is backed by evidence from CEOs themselves. Research covered by The Drum found CEO faith in CMOs is declining, with only 43% expressing overall confidence in the role and 60% now viewing ...

It has positioned itself as a global leader on responsible AI, putting trust and accountability at the heart of the AI Act.

So we are doing something about it. The Drum is giving away one free ticket to B2B World Fest in Miami, worth $2,995, to a ...

What The Buckell's design director and Drum Awards Festival juror on the "production gap," motion as a universal language, ...

Then it cuts back to the Tuscan idyll. In a deliciously understated endorsement of the brand proposition, words appear on ...

As consumers embrace more holistic health, brands are rethinking how tech supports wellbeing. Turning intelligence into meaningful guidance is a challenge set to be faced by every sector. Google’s new ...

But retail media isn’t really the story. It was just the first place this happened. “Retail media brought brands close to the ...