The synthetic data story has developed absurdly fast. In 2022 Lisa Argyle and colleagues at Brigham Young released the ...

Short-term marketing captures demand, in Chitmanasak's opinion, while long-term brand building creates it. Brands manage that ...

Apple’s market cap is just under $5tn. According to the Brand Finance Global 500 2026 report, Apple has the highest brand ...

The McCann global creative lead and creative jury president of The Drum Awards for B2B shares on what stood out in the ...

The deeper issue is that B2B companies are structurally predisposed to underestimate marketing. In many consumer businesses, ...

Aden Hepburn argues that the LG smart TV controversy should force marketers to confront both the promise of ACR data and the ...

Wimbledon’s reported position on influencer accreditation feels at odds with where sports and sports fandom are heading. The club currently has no plans to introduce dedicated accreditation for ...

Shopper thinking traditionally moves beautifully from consumer to need, occasion, proposition and activation. But when it comes to social, too often we jump directly from proposition to content. The ...

Then it cuts back to the Tuscan idyll. In a deliciously understated endorsement of the brand proposition, words appear on ...

Nikos Lemanis has no time for the idea that brand and performance compete for the same budget. "They are the heart and lungs ...

WPP has cut almost 11,000 roles from its workforce since the start of 2025, including 1,267 during the first half of 2026. By ...

From Andrex to Pampers, the ‘poonami’ (to borrow Pampers’ phrase) started, understandably, in the bum-hygiene area. However, ...