When Budweiser aired ‘Puppy Love’ during the 2014 Super Bowl, it didn’t rely on spectacle, celebrity cameos or high-concept ...

That’s where offsite commerce media already works: retailers use loyalty and transaction signals to find in-market shoppers ...

Employees will inevitably feel nervous about AI. You are telling them to adopt and use something that, if it works as well as ...

While the ad industry ties itself in knots over AI and efficiency, our columnist argues that agencies continue to ignore a ...

Salesgenie, an online sales leads company, ran a 2008 Super Bowl ad featuring animated pandas with exaggerated Chinese ...

Be part of what’s next at The Drum Awards The Drum Awards Festival celebrates the people and ideas shaping the future of ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

While the race to tech simplification continues, brands are seeking alternative solutions to their ongoing performance ...

At Web Summit Qatar, The Drum’s Diane Young and Charlotte Lucy Cijffers (ITP Media Group) sit down for a forward-looking ...

Manscaped makes its Super Bowl debut with ‘Hair Ballad,’ a surreal musical spot featuring singing hairballs mourning their fate after a shave-off. The ad lands just before kickoff, reframing shaving ...

In this article, Stewart Smith, managing director, MEA at Sojern, offers his take on the five key trends that will impact travel advertising this year. Last year was a year of unknowns, with AI ...

The initiative, titled Pint Well Done, will fund 1,000 pints of Guinness or its Guinness 0.0 variant on a first-come, ...