In a world where consumers compare products, features and prices in seconds – purchasing decisions are rarely made on specifications alone – and trust often becomes the deciding factor. In fact, 88% ...
At Klarna we’re doing a lot more now to accelerate imagination and see possible futures, versus constantly having to sell ...
What AI cannot produce, in Clark's account, is human originality and judgment. "Which is predictably irrational. Built from lived experience, cultural context, a point of view earned over time. That's ...
Beats’ chief marketing officer has spent much of the summer quietly marketing a product it technically hadn’t launched. Its new 360 headphones were officially unveiled today (September 22), but the ...
Watch The Brand Difference, the final episode of The Drum’s All Media Is Commerce Media, now on The Drum TV. And catch up on episode one, The New Shop Window, and episode two, The Infinite Storefront.
A Sir John Hegarty LinkedIn post sent Paul Burke back to Status Quo, whose unlikely journey from psychedelic pop to unmistakable rock offers a lesson in audience insight and brand consistency. I’m ...
I’m probably not the first person to tell you that such high AI usage is expensive. Really expensive. Sorry, more numbers are coming. Goldman Sachs puts the AI buildout, including compute, data ...
Until one of them decided that perhaps its customers were quite capable of working out how much internet they needed for themselves. And that is, more or less, where Telstra’s new ‘Happy Internetting’ ...
If you subscribed to the old adage ‘All publicity is good publicity’, prepare to think again. We’ve established that AI ...
NVE Experience Agency's chief business officer and Drum Awards Festival juror, exploring portfolio thinking, risk as strategy and why fandom already exists inside every audience.
Welcome to Your Brand Island. Since the dawn of advertising, marketers have lived on something like this. It’s comfortable there: your fonts, your hex codes, your tone of voice, decades of data ...
Mark Ritson looks at the expansion of CMO to include customer, growth and experience. He explains why the title is now unable to stand on its own. Last week, the huge American retailer Target ...
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