As a juror for The Drum Commerce Media Awards, Williamson will be looking for work that turns those promises into proof. Closed-loop media can command serious investment, but only if it balances ...

The UK’s Information Commissioner’s Office has fined Reddit £14.5m (about $19.5m) for unlawfully processing children’s ...

If you want a cult following, stop chasing moments and start building meaning. Fashion shows that cult status is created ...

Jon Cook has addressed VML staff for the first time since being put in charge of WPP Creative, telling employees the new ...

WPP announced another overhaul of its business as revenues and operating profits continued to fall. In a presentation to ...

Prior to WPP Creative’s formal launch, Vandeven says VML had already integrated its creative teams across brand, design, commerce, social, production and health, enabling them to operate as one ...

The cookie brand’s latest Marvel partnership unfolds across product releases, gameplay and a live spectacle under the Manhattan Bridge.

Side effects of AI in B2B marketing may include: exhilaration, sudden productivity spikes, mild identity wobble, existential ...

As we dive into the people tables from the World Creative Rankings 2026, today, we can reveal that the most-awarded ...

From the Fifa World Cup to the Commonwealth Games, with the US Open, Wimbledon and all the other regular tournaments in ...

New research from The Drum and Vistar Media reveals that nearly two-thirds of UK media buyers plan to increase investment in ...

Gemma Collins, the reality TV star turned entrepreneur, was #OpenToWork, she announced, bringing “main character energy,” ...