The latest research from LinkedIn’s B2B Institute and Ipsos argues that B2B has a credibility problem rather than simply a ...

Allyson Felix has 11. She is the most decorated female Olympian in track and field and the most decorated American track athlete of either sex. She is also a founder, an advocate and a mother, which, ...

At Advertising Week, Julia Kolesnyk explains why experimentation, authenticity and leaving room for the unexpected are ...

At B2Believe in LinkedIn’s new Empire State Building space, a morning of product vision, research and practitioner candor kept circling one idea: B2B performance is a team sport and most teams are ...

Visa’s new agreements include the Dallas Cowboys, Kansas City Chiefs and Philadelphia Eagles, while renewals include the ...

TikTok's AWNY announcements included a new ad network and beefed up agentic features. TikTok has launched TikTok Advertising ...

Not surprisingly, brands are turning to their SEO agencies and internal teams for guidance. Much of the conversations have ...

New research reveals ad awareness accounts for 17% of brand consideration, with 11% working indirectly through quality, value ...

Gaming isn’t new, and neither are brands experimenting inside it. What’s changing is how marketers can use the channel. As in ...

EGA’s research puts the potential commercial opportunity of this cohort at $100bn in the US alone, with travelers spending ...

The Scotch whisky’s global brand director, culture, content and partnerships, tells Tim Healey why senior marketers need to spend time where consumers actually are, how brands can stay relevant as ...

“Not every design comes from the factory” also supports Ford’s new brand positioning, which puts greater emphasis on off-road capability. The campaign pairs the Bronco Sport and Ranger under that ...