For KitKat, it became one of the defining creative stories of Cannes Lions 2026 as Nestlé’s Mo Kingston tells The Drum. What ...

The more interesting question now is what happens next. At Hispanic Day in Cannes, Gordon Young of The Drum sat down with ...

Paddy Gilmore looks at the filthy, funny and surprisingly effective Cannes winners, from prostate health, messy babies and ...

Every year, Cannes crowns the industry's most creative work. Every year, marketers race to decode the trends. But the ...

Spotify has found itself at the center of that evolution. For Hsu, the starting point isn’t targeting. It’s understanding why ...

Gaming reaches billions of people and commands some of the highest levels of audience engagement in media, yet many marketers ...

As part of The Drum’s All Media is Commerce Media documentary series, we caught up with Lauren Anderson, head of the US Brand ...

Brands that invest in privacy are better placed to drive marketing growth. But to do this, marketers must drive trust among ...

MMM is now the measurement framework of choice – simultaneously privacy-safe and boardroom-legible. For OOH, this should be ...

At Cannes Lions, rather than blaming CEOs for undervaluing marketing, Mercado Libre’s Sean Summers offered one of the week’s most provocative assessments of the modern CMO, arguing that the profession ...

This time last year, OpenAI was a not-for-profit company with no ads business and, as such, no (official) interest in Cannes ...

There was a time when marketers could separate discovery from commerce, brand building from performance and entertainment from advertising. That neat division is disappearing. As we caught up with ...