Columbia Sportswear asked fans to fax in for a free fleece, Garage Beer and Jason Kelce recast game day regulars as monster ...

Likes, views and comments align with brand effectiveness only one in three times, according to Kantar’s analysis of more than ...

77% of agencies think they’re delivering the capabilities and support brands need, but only 23% of brand-side marketers agree ...

Credibility can’t be bought, and relationships can’t be rushed. That’s the case Sandra Azedo, global PR and communications ...

That’s the thinking behind OpenAI’s new two-minute film starring SJ Mendelson, Lavelle Roby and Constance Brenner. The trio ...

As Chinese challengers eat into the car industry’s old guard, Richard Pinder argues that brands such as Volkswagen and Range ...

Our analysis shows that AI search readiness is developing unevenly across UK B2B organizations. Some teams have already ...

“Growth is going to be driven by two things,” says Simon John, managing director, UK & Ireland, at Monks. Brands still need ...

Jones worked with Angelo An, his creative partner of 15 years. “We asked what we would’ve wanted to see at 18,” said Jones.

As winning net-new customers becomes harder, SaaS businesses are under growing pressure to generate more value from the ...

At Klarna we’re doing a lot more now to accelerate imagination and see possible futures, versus constantly having to sell things in. In this way AI can be very powerful: it means that you bring people ...

Glanbia Performance Nutrition's VP of global marketing, insights and analytics and Drum Awards for B2B juror, exploring judgment over volume, why B2B buyers are not as rational as marketers assume, ...