Paul Burke: Tesco’s Christmas ad proves celebrity casting has gone too far

Tesco's Christmas ad criticized for lazy casting of famous actors Roisin Conaty and Anna Maxwell Martin. Industry expert ...

Judge of the day: Andrew Humphrey says stop trying to outsmart the algorithm

“One of the biggest misconceptions in marketing today is that success comes from figuring out what the algorithms want,” said ...

‘There’s more to distract us, but the consumer does not change’ – Ritson and Goodwin clash at B2B World Fest

Goodwin drew on that research to underline his position that AI is fundamentally reshaping how customers navigate an ...

Listen to consumers, sure, just don’t let them run your brand

At Suntory, I became familiar with a particular ritual: our marketers would return from consumer visits or focus groups full ...

Why your brand’s smartest media play for GTA VI might be sitting it out

Grand Theft Auto VI lands on November 19 and will pull attention from every corner of the internet. Ben Bullas of Journey ...

Same pack, every app. Card rips just became a branding fight

Sports betting already ran this experiment. When US sports betting opened up, sportsbooks poured fortunes into sign-up bonuses and ‘risk-free’ bets. Customers learned to be loyal to the offer, not the ...

Canva used brain scans to move visual communication into budgets

Discover how Canva's neuroscience-backed research proved visual communication drives business results, converting belief into action for B2B leaders.

SAP named a gap marketers recognized but nobody had yet defined

Discover how SAP used original market research to define the "Engagement Divide" and drive customer engagement strategy ...

Industry and Go to Market winners revealed on night one of The Drum B2B Awards 2026

The winners of The Drum Awards for B2B’s Industry and Go to Market categories have been revealed in Miami, as the first night ...