Publicis Groupe has upgraded its growth forecast after another quarter of gains, with Arthur Sadoun arguing that continued ...
Sian Conway-Wood argues that Britain’s crisis of confidence is also a positioning problem. She challenges advertisers to help ...
With global CTV ad spend reaching $45bn last year, and double-digit growth predicted for the next three years, brands are ...
That attention results in a higher brand recall, and…increased sales performance.” Historically, in-flight advertising has ...
Not one positioning statement in isolation, where everything sounds plausible, but hundreds, then thousands, of creative ...
In this edition of Problem Solved, Viasat Ads explores why context matters more than ever, what its latest research reveals ...
A PrettyGreen analysis of conversations with 28 marketing leaders at Cannes Lions 2026. If there was one topic that dominated Cannes Lions 2026, it was AI. From keynote stages and beach activations to ...
For The Drum’s Summer of Agency Love, we’re asking agency leaders who makes them swoon. Today, it’s the turn of Maria ...
The night the New York Knicks won the NBA Finals, Funko had a five-figure Pop set live before the celebrations ended. When ...
The vice-president of global creative tells Tim Healey why the company is encouraging people to put their phones down, how it ...
That’s according to UK trade body the Institute of Practitioners in Advertising (IPA), which found that a balance of +6.9% of ...
Rokt in Cannes 2026 “Now everyone is sending their data back to the ad platform, who are all taking credit for the same ...
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