From the Ogilvy post room to some of the industry’s most famous ads, Nick Bell reflects on the work, people and advice that ...

Released ahead of the 2026 World Cup, the campaign taps into a mood of doubt around Brazil’s chances of winning its sixth ...

An AI trained to be helpful will do exactly that. Ask it for an insight, and it’ll give you 10 in seconds. They’ll all sound ...

Bernie Bingham of Spark explains why AI can be both a help and a hindrance on global campaigns. AI has, among other things, ...

Smaller and mid-size advertisers are using AI tactically. They’re testing creative faster, refining media plans before money ...

Discover how Nespresso used data and David Beckham to re-engage lapsed UK customers with their premium coffee experience.

The result is a glossy, cinematic celebration of football as a shared cultural language as well as an elite sport. Adidas ...

One campaign Lancellotti remains particularly proud of captured that philosophy perfectly. The initiative transformed New ...

Data, data everywhere... but what’s its use without human insight? Hilton’s marketing VP, Gino Abbate, shared his thoughts ...

For The Atlanta Journal-Constitution (AJC), the answer increasingly looks like community, loyalty and direct relationships.

Research from cashflow platform Ignition shows that 57% of agencies lose $1,000 to $5,000 per month to unbilled work and ...

Philip Black, senior director analyst in Gartner’s marketing practice, also predicts further consolidation – but is direct in ...