Andrew Tindall examines the World Cup campaigns from Nike and Adidas and asks whether marketers are drawing the wrong lessons ...

Duolingo, famously a brand that took flight on TikTok, is now citing an algorithmic change as a reason to emphasize an army ...

Three years after its pioneering research underlining gaming as a premium branding opportunity, Gameloft for brands is back ...

Sports marketing has become one of the industry’s most overfed playgrounds. Every brand wants a piece of fandom. Every ...

McKinsey’s 2026 Global B2B Pulse Survey, the 10th edition, drawing on nearly 4,000 decision-makers across 13 countries, suggests that story is over. Everything the industry spent the last decade ...

When Dagmara Szulce joined the Association of National Advertisers four months ago as the executive vice-president of its B2B ...

As major advertisers flirt with creator-first strategies, a ‘new playbook for the social age’ examined 5,000 TikTok and ...

For Skin Cancer Awareness Month, UK charity Melanoma Focus has launched The Life Saving Haircut, a campaign built on a simple ...

Superhero partnerships can easily drift into lazy licensing exercises where a logo gets slapped onto packaging and everybody pretends that counts as a campaign. Ulta Beauty avoids that trap by ...

In each installment of SaaSpocalypse Watch, we put one industry voice in the watchtower to offer a frontline view of how ...

Last week, I spent a column defending retail media against the people who call it a tax on brands and a rounding error ...

In 2026, Peloton is functionally dead as a brand. Or at least, it’s a zombie. From a high of $167 in January 2021, it trades ...