Hawaiian Tropic has spent years building a warmer, more playful identity than most of the category, and this campaign continues in that direction by treating sunscreen application as something social, ...

There is a version of a Kool-Aid comeback story that writes itself: dust off the Kool-Aid Man, run a Super Bowl spot, call it ...

The new work focuses on who people were emotionally before they found each other, and what they were ready to walk away from.

Social media’s “profit at all costs” stance is great for shareholders, but terrible for young minds who get sucked into their ...

The ad is running as part of a wider ‘Refreshing the Nation’ campaign created by Otherway. Strongbow’s new campaign aims to ...

As AI-powered discovery tools become increasingly embedded into consumer behavior, much of the conversation around retail ...

Quite early on in this interview, Lameya Chaudhury openly admits that she’s “not exactly media trained.” That “she’s a bit ...

In 2019, VSCO became one of the most talked-about apps on the internet. The problem was ‘why’ it was so popular. The ‘VSCO ...

Discover how CVS Media Exchange's Spring Epic Beauty Sale used data-driven strategies for a 2.25% sales lift and $17M+ in ...

Discover how Walgreens Advertising Group tackles retail media challenges with third-party measurement and Circana partnership ...

Discover how Newell Brands transformed influencer marketing into a seamless, shoppable experience during Amazon Prime Big ...