John Rudaizky has spent 13 years trying to prove one idea: that B2B buyers are more emotional than marketers think. Now, as ...
You’re the marketing director at Marks & Spencer. What have been the key career stepping stones that have led you to the role ...
Research across multiple studies suggests the average social media user now spends around eight seconds focused on a single ...
Dept’s Andrew Dimitriou argues that consumers have already adapted to permanent instability, while many brand strategies ...
Rani Al Hajji, chief growth and transformation officer at Unilever Personal Care, shares what the company learned from ...
Every fall, old friends, former co-workers, distant relatives and even the occasional ex resurface for some friendly banter as they choose NFL players and assemble their fantasy football teams. This ...
Cindy Tervoort has more of a personal investment in succeeding in her new role than most CMOs would on joining a business. 10 ...
From where I sit, audio – podcasts and streaming music alike – holds structural advantages the saturated, overbid channels have lost – and they explain why the most disciplined buyers are already ...
The terrible ‘designed’ posters and branding handmade by pubs, cafes, community groups and churches have been replaced by AI-generated cringe. Yes, it’s AI slop now, but it was human slop before.
What happens when AI becomes the shopper? That's the question at the heart of a conversation between The Drum, Jill Pavlovich ...
1d
Judge of the Day: Nancy Harhut on why B2B buyers can't stop being human just because they're at work
The chief creative officer of HBT Marketing and juror on the Creative Aces jury for The Drum B2B Awards believes behavioral ...
A brand that treads distinction and emotion better than most. I was asked for my most contrarian marketing opinion on a ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results