Garnier BBDO head of strategy Gilda Valle, juror for The Drum Awards Festival Advertising category, explains why culture, ...

Speaking at The Drum Awards for Marketing EMEA judging, brand bosses said the squeeze on marketing is being felt less through ...

The DOOH industry spent a decade building attribution infrastructure that now rivals CTV and mobile. Most DOOH plans still ...

Gonca Bubani, global media director at Kantar, argues that winning in today’s CTV landscape means ditching repurposed ads and ...

McDonald’s is asking customers to commit a small act of fast-food treachery. In a new UK and Ireland campaign, the brand ...

Most retail media events follow a familiar script. The media team takes the stage, unveils new ad formats, shares impressive ...

The offending Nike ad from the Boston Marathon. This Sunday, tens of thousands of runners will line up for the London ...

It smelled like Jo Malone. Pulling the Fashionably London Elixir from a Zara bag, I couldn’t believe it. Not only did it ...

OpenAI’s ChatGPT ads business has just passed $100m in annualized revenue since its launch just over six weeks ago, with more ...

But with news that Meta’s metaverse will soon stop operating, how might this intersection develop to deliver on its early ...

While brands can now send triggered communications based on customer actions, artificial intelligence is arguably taking this ...

“Speed is not enough,” Narayen said, as he described the conditions brands are now operating in. In a market where content is ...