After 25 years of hearing ideas dismissed as “off-brand,” Paddy Gilmore MBD (Member of the Order of The Drum) challenges one ...

AI is putting strain on the old model of charging clients by the hour. Dave Valliere of Form & Function Consulting considers ...

That’s why Andy Burnham is such an interesting case study for marketers.

Mox London honed in on that simple insight to conceive the new ‘Rest Less’ strategy that won it the Under Armour account in a ...

Happy birthday to the General Data Protection Regulation (GDPR). Eight years after it reshaped the rules of digital ...

Rupert Sanders directs the playful fall campaign where the viral Duo bag connects an unlikely cast of musicians, creators and comedians. Viral ‘it’ bag, the Kate Spade Duo, takes center stage in a new ...

At Acxiom, we’ve recently been considering a straightforward question: Will generative engine optimization (GEO) replace paid media? Sean Muzzy, Acxiom’s president, says the answer hinges on ...

In each installment of SaaSpocalypse Watch, we put one industry voice in the watchtower to offer a frontline view of how ...

If TikTok’s Next 2026 trend forecast had to be reduced to a single idea, it would be this: the future of marketing won’t be won by better tools alone, but by sharper human judgement. The report is ...

Commerce Media columnist Kiri Masters requested her own Amazon advertising data and found it full of banks, insurers and airlines. What she went looking for afterward says more about retail media’s ...

John Lennon and Yoko Ono went to bed for peace. Tilda Swinton slept in a glass box. David Blaine spent 44 days suspended ...

Peña Plaza said he might use Gemini for “a comp or two,” while his creative partner is much more immersed in tools such as Midjourney and Gemini. But for his own work as a copywriter and creative, AI ...