The agentic media announcements keep coming, but Kiri Masters finds the people expected to use the technology are still wrestling with fragmented platforms, inaccessible data and CSV exports.

That requires more than experimenting with the latest models or copilots. It requires an AI operating system: a set of ...

Price promotions damage margins, train customers to wait and leave brands trapped in a cycle of desperate deals. Mark Ritson ...

Microsoft now touches almost every stage of the B2B buying journey. Its latest earnings show the scale. The real question for ...

That question became the starting point for B2B World Fest, The Drum’s new festival for B2B marketers taking place in Miami ...

The former footballer hands out honors to the sport’s most devoted fans in the latest campaign from Wonderhood Studios. Coral ...

When Cracker Barrel unveiled a simplified logo last August, retiring the familiar ‘Old Timer’ who had greeted travelers for ...

Harpoon toasted New England traditions, La-Z-Boy reinvented the fan cave, Monzo skipped product pitches and Family Handyman ...

Momentum Worldwide’s SVP and group director of strategy, juror on the Media jury for The Drum Awards Festival, on why ...

Now that Christopher Nolan’s The Odyssey has arrived in theaters, shot entirely on IMAX film cameras, I plan to do something ...

At the same time, AI is increasingly part of everyday purchase decisions – even for high ticket items like cars. Consumers ...

But as marketers and agency types flock to buy their tickets, they should look closer. This isn’t just the retelling of a ...