Koddi expanded the platform with AI-powered capabilities that bring intelligence directly into daily workflows. Natural language reporting, predictive forecasting, automated media planning, and ...

Discover the hidden flaw in programmatic commerce and how SWYM's AI-driven solution reshapes supply decisioning for optimal ...

Taking home the Grand Prix was Mattel, recognized for its first global commerce media activation in partnership with Vudoo. The campaign transformed Fisher-Price video ads into fu ...

As the industry doubles down on intent signals, the real opportunity may lie not in what shoppers want now, but in what ...

For Lipton, the immediate priority is more concrete, rebuilding the brand, reconnecting with younger consumers and using ...

The community-first model sounds compelling creatively, but scaling it has depended on solving one of the longest-running ...

At The Drum Commerce Media Global Leaders’ Forum, speakers from SMG, Roundel, Ace Hardware and eMarketer said retail media ...

Jason O’Toole, who leads connected commerce and media at Gildan, has a blunt view of where marketing is heading: the lines ...

Sean Crawford “The store is going to be the next frontier,” says Sean Crawford, managing director at SMG. “But no one’s quite ...

At The Drum’s Commerce Media Global Leaders Forum, the vice-president of retail data partnerships argues that integration, ...

That shift, from retailer to cultural platform, is central to how Best Buy is pitching itself to brands. The company now ...

Ian Ord has built Fifth Ring by embracing that complexity, not simplifying it. This is a story about expertise, authority and ...