Publicis Groupe is heading to Cannes Lions with more than 60 closed-door client sessions and a warning from its CEO that the ...
Directed by Stefan Hunt through Exit, the launch film turns KFC devotion into a choreographed ice-skating routine set to a ...
Opinion
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Kiri Masters: The AI assistant is the next ad surface. Only one retailer has actually built it
A new index scores 24 US grocers on the AI shopping capabilities customers can use today and finds that only Amazon is monetizing its chatbot at scale. Commerce media columnist Kiri Masters on why the ...
The UK government has today announced a new ban on social media use for under-16s, expected to come into force in 2027. As ...
The company took 17,000 items of McLaren history off shelves and out of boxes, moved them into proper environmental vaults, ...
The agency holding companies are betting on AI, data and integration to stay competitive. Nick Berry, M&A Advisor to media & marketing agencies at Green Square, examines what independent agencies can ...
Variable pricing’ and sky-high World Cup ticket prices have drawn ire and lawsuits. But they’re doing exactly what they’re ...
Ahead of the Cannes Lions Festival, The Drum asked some of the industry’s leading creatives for their predictions on the ...
According to Catalina Salazar, global senior director of Wolt Ads, one of the industry’s biggest challenges is that marketers ...
Matthew McConaughey's Pantalones Organic Tequila used ElevenLabs to deliver the actor's World Cup welcome in multiple ...
James Tollington explains why Cole Palmer’s England omission is a warning to brands building World Cup campaigns around ...
A strategist by instinct and a client leader by trade, Enza Chiodi has spent decades helping brands earn attention in the ...
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