"In an ocean of 'correct answers,' human emotion is still king," said Pyit Sone Oo, chief executive officer of BEYOND 360, ...

Yesterday, Universal Ads announced that it was bringing creator content to TV advertising. With the launch of new creator-led ...

Bain’s new Likelihood to Buy (LTB) metric starts with the simple observation that buyers create a ‘Day 1 list’ – a shortlist ...

Retail media’s original attraction was obvious enough. For large CPG brands, the ability to buy advertising through a ...

Yesterday morning in the UK, the Interactive Advertising Bureau (IAB) announced that UK advertiser investment in creators ...

Sweeney stars in the campaign, naked, obscured by sports props, telling US men to use a prediction market that has kindly ...

Imagine it. Guinness’s the Surfer, obstructed by a QR code and a call to action. Not only would it ruin the majesty, but ...

As winning net-new customers becomes harder, SaaS businesses are under growing pressure to generate more value from the ...

Award-winning director Omar Karim is trying to learn Spanish. As he is already an AI whizz, he wonders if he could teach AI to teach him... It’s the first of many experiments we are expecting from ...

‘Return on imagination’ reframes the conversation. Too often, creativity is judged as if it sits in opposition to commercial rigor. In reality, imagination is one of the few remaining tools capable of ...

Advertising platforms are removing decisions from advertisers. Bidding, targeting, budgets and optimization can now happen inside automated systems, often faster than media teams can manage. The rise ...

Apple’s market cap is just under $5tn. According to the Brand Finance Global 500 2026 report, Apple has the highest brand ...