Conversely, non-guaranteed booking can be advantageous in certain scenarios. If there’s a breaking development or trend an ...

What I love the most is the bravery and the courage to commit to the idea, to the comedy, to the absurdity, to the playfulness, and to the over-the-top nature of it all. And to do all of that while ...

Healthcare professionals now live in an experience economy. They scroll, swipe, abandon, and move on constantly in their ...

Seven months into his role leading Dollar General’s retail media business, Austin Leonard is navigating the challenge – and ...

Vistar built its reputation by modernizing out-of-home media through programmatic technology, turning digital billboards, ...

The global brands director tells Tim Healey why letting go of control, and working with creators and communities, is now ...

In a world of unmetered intelligence, recall and execution are commoditized. Value moves upstream to framing, judgment and ...

CEO Arthur Sadoun tells The Drum that Publicis won’t be “chasing scale” as the hierarchy of advertising holding companies ...

A partner-agnostic approach is key to finding quality users, not just scaling audiences. Plug into multiple models and AI ...

Why? Right this moment, Upscrolled is seeing the kind of growth that social and tech founders can usually only dream of: 2.5 million users announced this weekend, up from 1 million not a week before ...

Unstoppable Matthew McConaughey meets unmovable Bradley Cooper in Uber Eats’ Super Bowl LX spot, where McConaughey doubles down on his theory that football wasn’t invented to win games, it was ...

The industry complains that AI humans don’t look real. But I would argue the problem is deeper. AI models are trained on the world we created for them – an unreal, hyper-stylized version of ourselves.