Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...
Be part of what’s next at The Drum Awards The Drum Awards Festival celebrates the people and ideas shaping the future of ...
And that comment neatly sums up the defining tension for CMOs in 2026. As AI floods teams with data, options and automated ...
Cos Mingides is co-founder and head of effectiveness at True and authored the inaugural Best B2B award-winning paper at the ...
Commerce media has outgrown novelty. Across interviews and reporting, The Drum’s Commerce Media month revealed an industry ...
The work from Mother comes as rival AI platform ChatGPT announced that ads will begin to appear on its platform for some ...
22hOpinion
Ace Hardware built a retail media network in record time. Now the market is paying attention.
Most retail media networks sell access to shoppers. RedVest Media can also reach the store owners, deciding which brands get ...
By the following morning, the ad had amassed 1.8m views and had been shared 17m times before kickoff, making it the ...
The initiative, titled Pint Well Done, will fund 1,000 pints of Guinness or its 0.0 variant on a first-come, first-served ...
Squarespace’s 2026 Super Bowl campaign leans heavily into cinematic craft, pairing Oscar-winning actor Emma Stone with ...
As vice-president of marketing transformation and services at Bimbo Bakeries USA, Catherine Berger oversees brand, media and ...
Founded in 1875, Prudential Financial has spent more than 150 years helping people make some of the biggest decisions of ...
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