At last week’s Web Summit Qatar, The Drum’s co-founder Diane Young spoke about being a woman founder in media and tech, ...
Yet that was the response to the first split-screen ads aired during ITV’s Six Nations coverage, with Samsung and Virgin ...
In a word, according to this panel at least, no. “I’ve seen a lot of great work that I cannot tell is AI, to be honest, and we’ve seen poor quality ones, but no, nothing that I wish I had done.
TV, CTV and premium video are now accountable environments. Screens are judged less on presence and more on what they drive. As media becomes measurable, creative carries more responsibility.
AI can be extraordinary, but it learns from the data, and the people, around it. This is why inclusive teams matter even more in the age of automation. When inputs are shaped by a wide variety of ...
When regional teams operate without systematic access to the brand, they’re forced to make judgment calls on subjective areas, eg heritage v modernization, global consistency v local relevance. These ...
McDonald’s has tapped into a universal truth: after a big night, many people crave comfort, ease and something reliably tasty to eat. ‘The Horizontal Breakfast,’ by Wieden+Kennedy, positions the brand ...
During Read’s tenure, the Y&R, JWT and Wunderman brands were retired to create VML while he orchestrated the merger of its various PR firms into a single entity, Burson. On the media side, the merger ...
Chief creative officer Adam Kornblum talks us through the skincare brand’s latest campaign, which shows how to build anticipation, invite participation and still land the science.
Digital culture is changing the trajectory of human appearance. We live in what might be called the era of ‘the great beauty blur,’ a world in which social media feeds, AI-driven imagery, and ...
The Great Resignation of 2021 and 2022 was driven by confidence. Marketers left because they believed, correctly, that ...
If the last few years of commerce media were about scale, Darren Silverman sees the next phase as more distributed and more ...
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