“A Big Ass Meal deserves a Big Ass Bag,” said Fernando Machado, Chipotle’s chief brand officer. US Rewards members who order ...
His job at Qualcomm is to give AI some muscle, bringing emerging capabilities into widely adopted enterprise platforms, ...
He’s worked at some of advertising’s hottest shops, then built one of his own. The Gus co-founder talks the power of saying ...
Hilarious cautionary tale from an advertising creative's mortifying first-day mishap involving a cat cooking website. A ...
It’s these phone plans,” says her companion. Suddenly – pow! A boxing glove comes out of nowhere and floors him. Mike Tyson ...
Young consumers recoil from AI-made ads but happily shop with AI. Jackie Lyons of Havas Media Network explores the paradox ...
Activision chief marketing officer Tyler Bahl takes The Drum inside a Shoreditch parking lot transformed into a playable war ...
That’s according to trade body the Institute of Practitioners in Advertising’s ( IPA) quarterly temperature check of ...
Trust is suddenly back in B2B vogue thanks to everything from dark social to AI. LinkedIn’s latest research adds a ...
Oat Cult's viral campaign impresses creatives but raises questions about whether distinctive advertising translates to ...
To mark International Freelancer Day, a new film from The Drum and Fiverr asks whether AI-led disruption could move us ...
Learn how The Kyiv Independent built a sustainable media business during wartime through reader revenue, editorial-commercial ...