For years, the biggest threat to a B2B brand was seen as direct competition. The shifting marketplace has created new and ...

Glenmorangie has extended its Harrison Ford partnership into product innovation, launching a limited-edition whisky shaped by ...

Ashan Khan, Uber Advertising’s head of global agency partnerships. For much of its now 17-year history, Uber was – among ...

Discover how Colgate UK transformed Amazon media into a growth engine using data clean rooms and machine learning for ...

Experiential technology has never been more advanced. It has also never been more forgettable. Brands are investing more than ...

Stagwell CEO Mark Penn rules out agency divestment as competitors consolidate: "That's not what's going on here" (Stagwell) ...

A returning platform uses a familiar anxiety to make one task feel manageable.

The World Cup countdown is well and truly on. As brands begin staking their claim on football’s biggest stage, early ...

This week, several of the ad world’s biggest global players have posted their financial statements for the first few months ...

As F1 lands in Miami, industry leaders unpack how sport, creators and capital are reshaping media, where short-form video ...

Mattel’s first global commerce media activation, from Vudoo, takes the Grand Prix with Wavemaker and Skai taking the President’s Award for their game-changing work on incremental optimization on the ...

Velux has launched a new brand campaign film, ‘Planes,’ created by Copenhagen-based agency Twenty. The film follows a young ...