Young consumers recoil from AI-made ads but happily shop with AI. Jackie Lyons of Havas Media Network explores the paradox ...

That’s according to trade body the Institute of Practitioners in Advertising’s ( IPA) quarterly temperature check of ...

Trust is suddenly back in B2B vogue thanks to everything from dark social to AI. LinkedIn’s latest research adds a ...

Oat Cult's viral campaign impresses creatives but raises questions about whether distinctive advertising translates to ...

Activision chief marketing officer Tyler Bahl takes The Drum inside a Shoreditch parking lot transformed into a playable war ...

To mark International Freelancer Day, a new film from The Drum and Fiverr asks whether AI-led disruption could move us ...

Learn how The Kyiv Independent built a sustainable media business during wartime through reader revenue, editorial-commercial ...

The queue round the corner looks like success, but a queue isn’t an audience,” said Keziah Wildsmith. As founder and chief ...

Gameloft for brands and GWI reveals what it takes for brands to earn Gen Z's attention. Gen Z is often described as ...

Chris Marcus of Colormatics, who directs PrizePicks’ Druski campaign, reviews 12 football betting campaigns and shows ...

On one hand, AI threatens to flatten differentiation, prioritizing price, performance and availability over carefully ...

Consider the numbers. The US Hispanic population has reached 70.1 million, accounting for 21% of Americans, according to the latest Census Bureau estimates. Meanwhile, UCLA research puts the economic ...