Hew Loyd, CMO of Whisker, the Michigan-based consumer technology company behind the Litter-Robot, has a perhaps unexpected view about what most brands are actually competing against – and it is not ...

Awards season is officially here – though you might not have noticed it yet. It all kicked off this week as almost 100 judges ...

The Drum Awards for Marketing EMEA jury at the judging in London. Nominations have been revealed for The Drum Awards for ...

The Feel This: Print Without Limits competition invites brands and agencies to rethink the role of physical creativity in the ...

Liodice is relaxed and speaks plainly, but with a precision that reflects his background in finance. Rather than coming up ...

LA 2028 and Euro 2028. Billions in sponsorship will drive huge visibility – but in today’s fan-led era, visibility no longer ...

So when the most interesting piece of advertising work of the day isn’t really an ad so much as a constellation of licensing ...

With a seemingly endless capability for spewing out ideas and content, AI can be as much of a hindrance as a help. Patrick ...

Creative’ as a noun is slapped onto any and all advertising, regardless of merit. Adland has lost touch with its use as an ...

The digital ad industry is already deep into the AI era but scrambling to catch up with the consequences. The Drum was on the ...

Coachella was its answer, or at least the first public version of it. This year, for the first time in brand history, Barbie ...

Brands at MWC26 showcased a range of innovative ways to demonstrate their AI products (MWC) As AI moves from an unseen ...