This is the core Starfish conviction: AI doesn’t destroy brands. It exposes the ones that never resolved the gap between ...

Mark Ritson has released a one-hour lecture breaking down what he calls the 10 marketing moments of the year, offering marketers an indepth review of the campaigns, trends and strategic decisions that ...

Pop “what is a glasshole?” into Google and the Urban Dictionary immediately pulls up its top link: “A person who wears Google Glass and refuses to remove it when directly interacting with other people ...

After years spent debating what the agency group of the future should look like, this results season and its accompanying lingua franca suggest the industry’s biggest players are arriving at ...

B2B marketing sits fractured across departments and agencies, each with its own brief and its own agenda. Rick Milenthal of The Shipyard argues that only connected systems, run by empowered leadership ...

Marketing keeps swapping vehicles (mobile, big data, now AI) and calling it a revolution each time. Amy Crowther of Incubeta explains why the road never actually moved, and why the widening gap ...

The fintech entrepreneur tells Tim Healey why marketers obsess too much over differentiation, how making credit scores free ...

Olaf van Gerwen argues that a viral 1991 Mars Bar shows how brands can change size, format and presentation while protecting the cues consumers recognize. Few things are more British than a nostalgic ...

Two of marketing’s most outrageous brands have now joined forces to cover their customers from top to bottom in a heavily backed collaboration exclusive to Walmart. Liquid Death is the heavy ...

Netflix and Disney are adding formats familiar from social media, but the experiments reveal a more complicated evolution of streaming than a race to become the next TikTok. Netflix is adding ...

Brands are trying too hard to be punny. It’s even worse in markets where English is a second language. You know what grinds my gears more than references to dated memes? Marketing puns. Those little ...

Michael D’Esopo, CEO, Lippincott argues that investors are judging Adidas’s World Cup marketing investment before its longer-term commercial impact can be measured. Any self-respecting football fan ...