The UK’s Information Commissioner’s Office has fined Reddit £14.5m (about $19.5m) for unlawfully processing children’s ...

If you want a cult following, stop chasing moments and start building meaning. Fashion shows that cult status is created ...

Prior to WPP Creative’s formal launch, Vandeven says VML had already integrated its creative teams across brand, design, commerce, social, production and health, enabling them to operate as one ...

With Andrew Bloch in the hot seat this week, that poses quite the conundrum. Andrew is perhaps best known as the founder of Frank PR (which he launched in 2000 and exited in 2024), the lead PR, social ...

WPP announced another overhaul of its business as revenues and operating profits continued to fall. In a presentation to ...

Jon Cook has addressed VML staff for the first time since being put in charge of WPP Creative, telling employees the new ...

Side effects of AI in B2B marketing may include: exhilaration, sudden productivity spikes, mild identity wobble, existential ...

TK Maxx has launched a new brand platform, ‘Every Day Can Be Iconic with a TK Maxx Deal’.

In the early 19th century, Charles Babbage invented an automated calculation machine he named the ‘difference engine’. While Babbage’s original Difference Engine was judged a failure (time and costs ...

Marketing automation is delivering impressive customer impact. More than 60% of marketers report that automation improves customer experience and communication through behavior-triggered and ...

Nick Larkins, co-founder and chief product officer of QSIC, shares how the AI agent built its own calling app and explains why that leap from assistance to action should be a wake-up call for retail ...

As a juror for The Drum Marketing Awards, Akyol Öztürk brings a sharp focus on effectiveness, orchestration and sustainable growth. In a climate of pressure and possibility, she values work that ...