As major advertisers flirt with creator-first strategies, a ‘new playbook for the social age’ examined 5,000 TikTok and ...

Superhero partnerships can easily drift into lazy licensing exercises where a logo gets slapped onto packaging and everybody pretends that counts as a campaign. Ulta Beauty avoids that trap by ...

For Skin Cancer Awareness Month, UK charity Melanoma Focus has launched The Life Saving Haircut, a campaign built on a simple ...

In each installment of SaaSpocalypse Watch, we put one industry voice in the watchtower to offer a frontline view of how ...

Last week, I spent a column defending retail media against the people who call it a tax on brands and a rounding error ...

Miami is no longer an emerging creative hotspot. It is one of the defining agency cities in the Americas. Over the past year, ...

Automation has reshaped digital advertising. Platform-native algorithms now manage bidding, pacing, audience selection and ...

In 2026, Peloton is functionally dead as a brand. Or at least, it’s a zombie. From a high of $167 in January 2021, it trades ...

A year after Brian Collins delivered the commencement address at his alma mater, MassArt, the Collins founder reflects on why ...

Simon Griffiths. You studied engineering and economics before founding Who Gives A Crap. How did that journey unfold? I just ...

When Publicis CEO Arthur Sadoun announced it was acquiring LiveRamp for $2.2bn, he did so with a major caveat: the global ...

Every CTV campaign report contains it: video completion rate (VCR). Usually somewhere prominent, usually a large number, ...