Magic Mango’s group client servicing director, a Drum Awards Festival juror, says agency business is a trust business first.
Why the John Lewis Christmas ad divides audiences: 69% respond positively while 10% hate it. Learn how emotional advertising ...
Discover why YouTube's authentic creators clash with deceptive AI-generated ads like George's Caps. Explore misleading ...
The next generation of creative leaders will think like inventors, designers, technologists and business builders. And ...
Ecstatic unwrapping, perfume-fueled dancing and skincare squeezed to its last drop give the retailer’s festive campaign a ...
John Lewis's Christmas ad misses omnichannel opportunity by failing to connect in-store experiences with digital engagement ...
New Dropbox research reveals a growing ‘last mile’ between AI generation and finished work. For the past few years, the ...
Doctor Doom looks out over a city in ruins, smoke rising through the rubble. As he surveys the devastation, we hear a slow, ...
17hOpinion
Are loyalty programs having a moment?
Loyalty programs have been around for years, but they can now offer new value to both brands and customers. The Drum asked ...
B2Believe Virtual – Outperform the Norm brings the thinking from LinkedIn’s flagship B2B event to marketers in North America, ...
The disparity between the intent and a user’s lived experiences is highlighted by Havas’s recent report, Avoiding The AI ...
Yes, a giant snack sent straight to a trading floor. People took pictures and shared it across social media, generating a ...
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