Beloved British department store John Lewis wants to give fearful gift-givers their confidence back. In its 20th Christmas ad, Dame Kristin Scott Thomas gets some help from a vintage toy dog that ...

McDonald's ends 30-year FIFA sponsorship after World Cup campaign underperformed. Learn why borrowed IP and massive ...

Boldspace’s ‘Let Love Last’ follows two brothers keeping their late father’s Christmas traditions alive, with understated ...

With nominations for next year’s BD100 under way, Jody Osman of Propeller Group explains how the awards give professionals in ...

Fanta has AI-generated monsters, Cheetos has a horror studio and Morrisons has some carrots. Paddy Gilmore explains which ...

Volatility used to be something marketing plans worked around. Now it needs to be built in. Andrew Bradshaw of Fifth Ring on ...

Last week, I found myself wearing a tiny witch’s hat, talking to a room of B2B marketers about their nightmares. We know the ...

Writers and designers keep hearing that software can do their jobs, and Cheryl Rodness thinks the industry has that backwards. “The most misunderstood issue is that AI can replace writers and ...

Publicis’s hotly debated takeover of LiveRamp is complete. Now, its executives explain to The Drum how they intend to make the deal pay off without compromising the data platform’s promised neutrality ...

Craig Duxbury explores education and capability in B2B marketing: what the job now demands, where the gaps lie and what it ...

Spice Girls menopause WhatsApp group reveals how brands misunderstand midlife women. Expert strategy on authentic marketing ...

Facebook let horror fans dream up Megan Thee Stallion’s Hottieween trailer, Rumpl and Liquid Death zipped campers into a ...