Andrew Tindall watched Mark Ritson and Byron Sharp share a Cannes stage and found more agreement than expected, but there ...

Let’s be direct: most enterprise technology was not built for AI. It was built for stability, predictability and scale in a ...

In her latest Ey? Ay. column, Julie Seal sits down with one of her favorite people in AI video, Casey Bird, to explore where ...

It’s a first-of-its-kind partnership, built for the AI era and designed entirely around the needs of global marketers. Over ...

I picked up my phone and told Claude where I was, what I’d just drunk and what I was looking for. A brief whirring orange ...

His advice is refreshingly direct. “AI slop needs to stop.” ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

Specifically, the Cambridge English Dictionary defines it as: “a very short period of time.” Experiential marketing is not ...

For most mid-market agencies, the media strategy starts and ends with Google and Meta Ads. That was a reasonable position ...

Walk any B2B exhibition floor and play a quick game. Cover the logos. The familiar, accepted industry gradients, the ...

Arthur Sadoun wants Cannes Lions to move beyond the AI demo. At next week’s festival, Publicis Groupe will attempt to make ...

As Cannes Lions looms, few people are better placed to talk about creative excellence than Sergio Gordilho. The creative ...