Thrad’s Roger Dunn on what running paid ads inside AI conversations has taught him about targeting, measurement and where ...

The important difference is that these aren’t simply different versions of an ad. Each creator brings their own experience, ...

From getting Jason Kelce to pee on AI data centers to harvesting the blood of skateboarder Tony Hawk, it’s the chief media ...

As commerce media continues to blur the lines between brand-building, media and sales, the traditional relationships between ...

“If you can’t remove your logo and still be identified, you don’t have a brand yet,” said Rodolfo Guerrero Vega. “You have output.” As head of brand and social at Koltin, Guerrero is judging the ...

Tug’s secret sauce is what’s not in it. No additives. No artificial ingredients. No broad-brush, one-size-fits-all solutions ...

The future of commerce media is about proving business growth, not celebrating media efficiencies. In the first of The Drum’s ...

Columbia is also sending special-edition cans to influencers, creators and media, giving the unusual packaging a life outside ...

Best Buy Ads’ Stephen Sherron and Circana’s Lindsay Pullins explore new research revealing how retail media drives sales ...

As retailers chase media dollars, are they losing sight of what made them successful in the first place? In episode four of ...

Relief arrives at the Burger King drive-thru, where a deadpan attendant can’t see what the fuss is about and the monsters are standing around calmly sipping drinks. The offer is real. On October 30, ...

AI isn't just changing how businesses sell. It's changing who they're selling to. As customers hand purchasing decisions to ...