Judge of the day: Andrew Humphrey says stop trying to outsmart the algorithm

“One of the biggest misconceptions in marketing today is that success comes from figuring out what the algorithms want,” said ...

‘There’s more to distract us, but the consumer does not change’ – Ritson and Goodwin clash at B2B World Fest

Goodwin drew on that research to underline his position that AI is fundamentally reshaping how customers navigate an ...

Same pack, every app. Card rips just became a branding fight

Sports betting already ran this experiment. When US sports betting opened up, sportsbooks poured fortunes into sign-up bonuses and ‘risk-free’ bets. Customers learned to be loyal to the offer, not the ...

Listen to consumers, sure, just don’t let them run your brand

At Suntory, I became familiar with a particular ritual: our marketers would return from consumer visits or focus groups full ...

Why your brand’s smartest media play for GTA VI might be sitting it out

Grand Theft Auto VI lands on November 19 and will pull attention from every corner of the internet. Ben Bullas of Journey ...