Glenmorangie has extended its Harrison Ford partnership into product innovation, launching a limited-edition whisky shaped by ...

For years, the biggest threat to a B2B brand was seen as direct competition. The shifting marketplace has created new and ...

Ashan Khan, Uber Advertising’s head of global agency partnerships. For much of its now 17-year history, Uber was – among ...

Discover how Colgate UK transformed Amazon media into a growth engine using data clean rooms and machine learning for ...

Experiential technology has never been more advanced. It has also never been more forgettable. Brands are investing more than ...

Stagwell CEO Mark Penn rules out agency divestment as competitors consolidate: "That's not what's going on here" (Stagwell) ...

The World Cup countdown is well and truly on. As brands begin staking their claim on football’s biggest stage, early ...

Mattel’s first global commerce media activation, from Vudoo, takes the Grand Prix with Wavemaker and Skai taking the President’s Award for their game-changing work on incremental optimization on the ...

This week, several of the ad world’s biggest global players have posted their financial statements for the first few months ...

Discover how Christa Klausner, EVP at Digitas, built a connected commerce model that links media, creative, and technology ...

ACC is built as a group of specialist agencies with what Nyman calls “hard edges.” The portfolio includes experiential agency ...

Major events, such as the World Cup, are the broadest funnel in sport, attracting casuals in ways regular-season tournaments ...