Shaving brand Harry’s has launched two new ads that show the bizarre fantasy lives people imagine while showering and shaving ...

Green Square, the M&A advisory firm behind some of the marketing industry’s most significant transactions, has itself become ...

Mark Ritson sees the Royal Pop frenzy as proof that co-branding, when handled with discipline, can build fame, borrow meaning ...

The automaker’s gaming-focused activations reveal how premium brands are moving beyond traditional sponsorships to meet ...

Discover how Sam’s Club MAP revolutionizes retail media with personalized, measurable experiences and superior ROI for ...

Discover how Nestlé, OpenMind, and Tesco Media revolutionized KitKat's launch with a data-driven, multi-channel strategy, ...

Discover how TIGI revitalized its Amazon UK presence with a full-funnel campaign targeting Gen Z, driving significant new ...

Hawaiian Tropic has spent years building a warmer, more playful identity than most of the category, and this campaign continues in that direction by treating sunscreen application as something social, ...

Discover how Walgreens Advertising Group tackles retail media challenges with third-party measurement and Circana partnership ...

There is a version of a Kool-Aid comeback story that writes itself: dust off the Kool-Aid Man, run a Super Bowl spot, call it ...

Angela Mackay is chief commercial officer and managing director, Asia Pacific, at the Financial Times. Based in Hong Kong, ...

As AI starts to compress e-commerce journeys, the checkout is evolving from a transactional endpoint into one of the most ...