Disney is bringing fan-created content to Disney+ through its latest partnership with TikTok, giving creators a place ...

Because Kevin Yeates’ career arc is also a rather meandering one. He’s made the leap from agency side to client side, done ...

As we head into the second half of the year, Miranda Glover of Inviqa reflects on why the most important work often happens ...

The bottom line: our secret sauce helps Amplify ensure that no matter where an activation hits the ground, the client gets ...

Reuben Webb argues that B2B can mostly relax about the EU AI Act, which has marketers bracing for a headache, because the ...

The Nation Media Group chief commercial officer tells Mark Challinor why video, predictive consumer data and a new generation ...

Under a flat 24/7 buy, the remaining 14 hours would have absorbed 58% of the budget to produce 13% of the output. Per pound ...

Alongside the film, AB InBev released a new white paper from Ipsos and IWSR. It found that 73% of legal-drinking-age adults who consume alcohol choose beer, while beer represents approximately 93% of ...

So here is the playbook, or at least its first chapter, for building AI confidence and earning that recommendation. Treat ...

Mooch Creative is an independent full-service digital marketing studio based outside of Birmingham. The agency’s director has ...

The challenge facing automotive brands is now a commercial as much as a communications challenge. They aren’t just competing ...

As AI makes ideas cheap, the agencies that last will be the ones with the nerve to say which idea is right, and which ones ...