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AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and trailer-stuffed pre-show.
Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...
Last month AMC theaters added a disclaimer to its website, telling patrons the movie would start ‘25-30 minutes after ...
EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres ‘ decision to book more ads before each movie’s ...