In a world increasingly shaped by artificial intelligence (AI), the question is no longer whether AI can change the way we work, but whether it already has. As AI continues to evolve, so does the ...

Flexible Shopping Insights offers a more comprehensive view of buyer behaviors with the ability to incorporate organic data.

Netflix says it’s on track to “double” revenue earned from advertising in 2025, according to its Q2 2025 earnings results.

If you’re a CXO navigating this space, now is the time to shift the mindset from experimenting with AI to scaling AI with purpose. Not through flashy experiments, but through grounded strategy ...

Micromanaging doesn't just negatively impact employees' day-to-day morale — it can even keep them from utilizing their benefits. When workers are under the thumb of a hovering manager, taking ...

It’s more important than ever for brands to connect with real audiences, in authentic ways that drive real impact.

WunderKIND Ads Revolutionizes CTV Advertising With Introduction of New High-Impact, Programmatic Pause Ad Product Launch follows Wunderkind’s award-winning campaign with IPG Team Beauty and Ulta ...

However, it remains more vertically integrated than Coca-Cola. While the strategy provides flexibility, it limits PepsiCo's margin expansion compared with Coca-Cola’s asset-light model.

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ecosystems and the future of creative work.

AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, excluding the pandemic.

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.