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You might have to wait a little longer for the show to start next time you’re at the movie theater. Traditionally, AMC plays trailers for other films before the start of the show. Now, they’re ...

AMC to start showing pre-movie commercials, making wait times even longer The company is joining its competitors Regal and Cinemark who play pre-movie commercials in addition to movie trailers.

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start. The preshow material ahead of ...

As part of a new deal with American cinema advertising company National CineMedia Inc., starting next month, AMC Theatres will be delaying the start times of movies even more.

While moviegoers are long past the days of rushing to the movie theater to make it to their seats before the listed showtime, AMC is now giving a courtesy heads-up that’s hard to miss. Previews ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to the lineup of ads and trailers shown before movies.

Knowing when a movie will actually start is more of an art than a science. It is unclear how much time, if any, the new agreement AMC has struck will actually add to the pre-movie show.

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.

The movie theater chain is offering tickets to family-friendly movies starting at $3 when you purchase them directly at the box office.

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.