AMC Follows Rivals in Stretching Pre-Movie Ad Time Beginning July 1, 2025, AMC Theatres will delay the start of its movies by 25 to 30 minutes after the listed showtime to accommodate an expanded ...

One rival studio recently measured the attendance during a pre-show for Sony’s 28 Years Later at a Chicago AMC theater and found that during a 30-minute pre-show (after the movie’s listed ...

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

Nation World Major movie theater chain announces it'll be adding more commercials before movies Moviegoers can expect to have a longer pre-movie show starting next month at one major theater chain.

AMC Entertainment's deal with National CineMedia will bring more ads to theaters, providing a financial boost for the struggling chain.

On Tuesday, Bloomberg reported that AMC Entertainment Holdings Inc. (NYSE:AMC) reversed its stance on pre-movie commercials and reached an agreement with National CineMedia Inc. (NASDAQ:NCMI) to ...

AMC 34th Street theater reopens after COVID-19 closures, Friday, March 5, 2021, in New York. (Photo by Evan Agostini/Invision/AP, File) Author: Melissa Hernandez De La Cruz Published: 11:02 AM CDT ...