Hong Kong CNN — A rebound in Apple’s iPhone sales in China is gaining momentum, after the company aggressively cut prices in its largest overseas market to lure back consumers actively hunting ...

Apple has issued a rare apology – admitting that it “missed the mark” with a new commercial that showed beloved cultural symbols like a guitar and piano being slowly crushed into the shape ...

Apple will be worth more than $4 trillion next year as it benefits from a massive iPhone 16 product "supercycle" that's buoyed by artificial intelligence, according to Wedbush analyst Dan Ives.

In the latest edition of Mark Gurman’s newsletter for Bloomberg, he reports that Apple’s highly-anticipated AI features for iOS 18 and its other operating systems may be released with a ...

We’re expecting Apple to announce updates to the iPad Pro and iPad Air, as well as a new Apple Pencil and Magic Keyboard. 9:55am ET: The stream is live on Apple.com with artistic graphics that ...

As a result, Apple has changed the iPhone ecosystem radically for EU users, and now, it’s just been confirmed, similar changes are coming for iPad users. Apple iPad: soon to change radically in ...

Apple Inc.’s iPhone staged a rebound in China last month with shipments rising 52% amid a flurry of discounts from retail partners. The latest figures from the China Academy of Information and ...

, opens new tab plan to add generative AI to its iPhones and revive sagging sales in the crucial Chinese market will be in focus on Thursday, when the tech giant is expected to report its biggest ...

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Apple shares rallied Thursday ahead of the Silicon Valley giant’s crucial quarterly earnings report, headlining wider gains as the iPhone maker looks to reverse its stock market slump. An Apple ...

Apple isn’t yet ready to unveil its broader AI strategy — it’s saving that for its Worldwide Developer Conference in June — but the tech giant did make sure to mention AI technologies ...

Apple is hoping its latest iPad lineup will breathe new life into its sluggish tablet market. In a pre-recorded live streamed event from its Cupertino, California headquarters, the company ...