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Liquid Death, the six-year-old brand best known for selling water in large beer cans emblazoned with dripping skulls, is moving into the energy drinks aisle. The hook?

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Known for its death-metal-inflected marketing, the company hopes to break into the bustling energy category with a less hardcore approach to caffeine.

Liquid Death says its caffeine is "naturally sourced from coffee beans" and that its energy drink line will have no sugar, sucralose, aspartame or erythritol.

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