As fans await Wicked: For Good, General Mills dropped new cereal, cookies and treats. Fans crave this popular themed food.

General Mills brings Glinda glam and Elphaba edge to breakfast and baking with new Wicked: For Good-inspired products.

General Mills Brings the Magic of Universal Pictures’ Wicked: For Good to Kitchens with Glinda and Elphaba-Inspired Cookies, Cereal, Cupcakes and Cake Pops ...

General Mills launches new Cereal Training Camp campaign for the upcoming football season. Justin Jefferson, Ja'Marr Chase, and Amon-Ra St. Brown star on limited-edition cereal boxes.

General Mills is bringing back is Cereal Training Camp for a second year with a new roster of football stars. This year, the company is teaming up with Justin Jefferson, Ja’Marr Chase and Amon ...

Last year, General Mills launched a limited-time cereal in partnership with the Kelce brothers. The two NFL superstars shared how that magically delicious food was a game day ritual.

General Mills partners with Ja’Marr Chase, Justin Jefferson and Amon-Ra St. Brown for the second year of Cereal Training Camp, bringing energy from the end zone to the breakfast aisle.

Kellogg and General Mills — another major U.S. cereal maker — have since pledged to phase out artificial dyes. Add to that, consumers are expanding their idea of what breakfast can be.

MINNEAPOLIS — General Mills, Inc. has introduced a new cereal offering in partnership with Hormel Black Label: Cinnamon Toast Crunch bacon flavored cereal.