Elyce Arons, who grew up on a Kansas farm, co-founded the fashion empire named after the late Kate Spade. The longtime ...

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Elyce Arons, CEO of Frances Valentine, visits Halls in Kansas City on September 25. Attend her book signing and trunk show during the Fall Style Event.

Arons, the co-founder and CEO of Frances Valentine, which was also co-created with Spade before the designer died in at age 55 in June 2018, shared the top fashion advice she and Spade exchanged.

Frances Valentine, which has mostly focused on the direct-to-consumer channel, is up 40 percent this year, according to Arons. Frances Valentine’s e-commerce is ahead 284 percent this month-to-date.

When Spade died, Frances Valentine was still only selling handbags and shoes, "and I wanted to do something as a tribute to her that was special," said Arons.

Frances Valentine, which has mostly focused on the direct-to-consumer channel, is up 40 percent this year, according to Arons. Frances Valentine’s e-commerce is ahead 284 percent this month-to-date.

Elyce Arons is the cofounder of Kate Spade and cofounder and CEO of Frances Valentine. Arons began her career in publicity and marketing before starting the multi-billion-dollar bag company Kate ...

Elyce Arons and Kate Spade founded the fashion brands Kate Spade and Frances Valentine together. In addition to her work as an author, Arons still serves as CEO of Frances Valentine.

The two launched Frances Valentine (named after Spade’s daughter) in 2016 as a shoe and handbag line. “We were both doing everything,” Arons said. “It was a blast.