General Motors has filed a trademark for Hyper Cruise for autonomous driving technology, implying a possible evolution of the Super Cruise hands-free system.

General Motors Company (NYSE:GM) is a legacy automaker and one of the oldest companies still operating. The firm purchased Cruise, a pioneer in autonomous vehicle technology, back in 2016.

GM is expanding its partnership with NVIDIA to integrate AI, simulation, and high-performance computing power into its vehicle development and manufacturing.

This confirms that GM will not license an autonomous driving system but aims to develop one in-house, using the know-how it gained with Cruise robotaxis and Ultra Cruise hands-free driving system.

March 18 (Reuters) - General Motors (GM.N), opens new tab will use artificial intelligence chips and software from Nvidia (NVDA.O), opens new tab to develop autonomous vehicle technology for its ...

A major crash involving three vehicles, including a marked Harris County Sheriff's patrol unit, caused big traffic delays Friday afternoon on Beltway 8 North at Hollister Road in northwest Harris ...