The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has ...

While matcha green tea has been around for centuries, it has rapidly grown in popularity in recent years and it has several ...

Many drinks such as matcha tea, matcha smoothies and matcha latte are good and green, but the term matcha is not legally protected in terms of food law in many countries, Germany's North ...

To trace matcha to its source, CNN Seasons host Hikari Mori travels to Uji, Japan’s most prestigious tea-growing region. Here, centuries-old techniques and meticulous cultivation produce ceremonial ...

Ito En Ltd. shares surged after the company posted double-digit profit growth in the first quarter, driven by a jump in ...

TOKYO (AP) — Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of matcha into a porcelain bowl. She froths up the special powdered ...

Global matcha prices are surging due to poor weather in Japan, rising global demand, labor shortages and steep U.S. tariffs on imports from Japan and China.

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Rebecca Corbett, University of Southern California (THE CONVERSATION) “Matcha mania” ...