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Joe Ng, CEO of fashion studio Shift, said Lululemon's pants may have inspired Costco's, but the design isn't as unique as a lawsuit claims.

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Lululemon sues Costco for selling dupes of its popular athleisure apparel. The lawsuit highlights the rise of fashion dupes, driven by social media.

In the latest example, Lululemon filed a lawsuit against Costco on Friday, accusing the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure apparel.

Lululemon has sued Costco, alleging the retailer sells low-cost athleisure apparel knockoffs that unlawfully infringe versions of its patents.

Lululemon filed a lawsuit against Costco on Friday, accusing the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure apparel.