Wisconsin’s seeing more saunas pop up, but heat bathing has been part of Upper Midwest culture for over a century. It’s largely thanks to the Finnish immigrants who settled along Lake Superior.

David Stoffer’s Nightjar Sauna and Cold Plunge went from losing money in 2023 to generating $700,000 in sales last year, ...

The fitness recovery market is booming, with people buying tools like massage guns all the way to installing saunas in their ...

The Keweenaw Community Sparkplug Awards took place Thursday evening to a sold-out Memorial Union Building Ballroom audience.

Milwaukee’s Historic Third Ward might soon swap warehouse dust for steam and cold plunges. A team of developers is floating plans to turn a long-vacant brick warehouse into a Russian-style bathhouse, ...

It's an age old practice that's having a moment right now. But is there anything to the health claims? Scientists say sauna ...

A wellness-focused luxury condominium building is coming to River Oaks. When it opens in 2028, Ace & Ivy will offer a number of amenities designed for people who want to integrate health and exercise ...

Infrared exercise combines intense workout routines with infrared heat, usually in a sauna, to boost metabolism, flexibility and circulation.

When "Rooster" creator Bill Lawrence first approached longtime collaborator John C. McGinley about his HBO comedy show led by Steve Carell, he asked if he could steal McGinley's life -- or at least ...

You don’t need to spend a fortune to participate in one of travel’s hottest trends. Here are some suggestions, including seaweed soaks, robotic massages, sound baths and sauna circuits.

The annual event celebrates and highlights the accomplishments of community members who put in the extra effort.