Xiaomeng Lu, director of geotechnology at Eurasia Group, told CNBC that the latest scrutiny Temu and Shein are experiencing in the EU is reminiscent of that in the U.S.

Both Shein and Temu have also sparked scrutiny for their ties to China, though neither is headquartered there. Temu’s headquarters are located in Boston, though the company is owned by the ...

As Trump’s latest trade war and tariff policies roll out, low-cost Asian retailers Temu and Shein can find ways to succeed amid targeting, retail experts say.