A popular pair of New Balance shoes lauded by its makers as featuring “enhanced comfort” is on sale right now for a super low price. Zappos is selling New Balance Classics 997R Shoes for only $45.

MLB All-Star Shohei Ohtani has teamed up with New Balance on trainers and slides in Los Angeles Dodgers colors.

DSW is offering 25% off select athletic styles for men, women and children’s shoes. Among them, the women’s New Balance Fresh Foam Arishi V4 is a top seller.

New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern feel.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own signature shoe?

Foot Locker is selling New Balance WRPD Runner Shoes for only $60. The list price of these “warped” sneakers is $150, so buyers are saving a whopping 60%.

New Balance occupies a similar space in the sneaker world, with a focus on quality materials and intentional craftsmanship. Both brands share an ethos and aesthetic that feels in lockstep.

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

Brooks Running just launched six new colorways of the popular shoes, three each for men and women. All styles are still in stock for $150, but some sizes are already selling out.

As Dan Shanoff wrote in Wednesday's edition of The Athletic's Money Line newsletter, New Balance has long been a cautious player in the NBA sneaker scene — known more for its legacy “dad shoes ...

New Balance is going all in on the moment, dubbing today “Flagg Day,” complete with a merch drop. This continues New Balance’s endorsement strategy of quality over quantity: Coco Gauff.