A poster for BrewDog has been banned by the advertising watchdog for implying that alcohol can beat boredom, loneliness or frustration. The ad for the firm's Wingman beer, seen in May, was headlined: "BrewDog. Always Got Your Back."

BrewDog said it does not believe the ad claimed or implied that the beer had any therapeutic effects or that the ad suggested alcohol was essential or a priority in life.

A poster for Brewdog has been banned for implying that alcohol could overcome boredom, loneliness or disappointment in a ruling by the ASA

The brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.

Brewdog has withdrawn an advert after receiving backlash for its underlying messaging. The poster has been banned for suggesting alcohol can overcome loneliness, boredom and disappointment. Promotional material for the brewing firm’s Wingman beer, released in May, features the headline: “Brewdog. Always Got Your Back.”

BrewDog has again found itself in trouble with the advertising watchdog which has banned a poster promoting its Wingman beer for implying alcohol is a remedy for “boredom, loneliness or other problems”.

An advert for BrewDog has been banned for suggesting that alcohol can cure boredom and loneliness. On Wednesday, the Advertising Standards Authority (ASA) vetoed a poster promoting the beer brand’s Wingman Session IPA. A person had complained the ad implied that alcohol was a remedy for disappointment, suffering and isolation.