The best way for brands to truly connect with fans is to stop marketing at them, says Maurice Moe Endres of Serviceplan.

When some of the vloggers’ friends break into hysterics over McKellen’s use of “him” to describe the Brat singer and music superstar, McKellen switches to a gender-neutral pronoun option: “Them, them!

They might already have millions of fans online, but influencers like MrBeast and Addison Rae are still chasing traditional ...

We found Kendall Jenner, Hailey Bieber, Bella Hadid, Selena Gomez, and other celebs' exact totes, hobos, and shoulder bags on Amazon. Shop them all here.

Instead, successful brands are layering their message across multiple channels and diving into subcultures to win over ...

From FKA Twigs to Addison Rae, many of today's hottest pop stars are taking inspiration from Madonna's swirling 1998 ...

Role Model’s – aka Tucker Pillsbury – sophomore record, Kansas Anymore, was born from homesickness and heartbreak. A distinct ...

Galway-based artist Cat Turner has released her new single, Take It Out On Someone Else. We asked her the BIG questions . . .

Move over, brat summer and Barbie summer. The unofficial vibe for summer 2025 is Jet2 Holiday, one Her Campus writer explains.