Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

American Eagle stock surged more than 20% Monday after President Trump praised Sydney Sweeney's controversial ad campaign ...

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot ...

“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there,” President Trump said. “It’s for American Eagle, ...

The controversy surrounding the apparel brand American Eagle and the Euphoria star Sydney Sweeney began on July 23, 2025. Sweeney, who starred in three brief advertisements for the brand, sparked a ...

With its celebration of Sydney Sweeney’s conventionally attractive appearance, American Eagle has reintroduced the ‘traditional’ feminine figure loudly and proudly.

What started as a buzzy campaign starring one of Hollywood’s most in-demand actresses quickly spiraled into a sprawling cultural debate.

Better known was Bud Light’s 2023 choice of Dylan Mulvaney, a “transgender woman” (i.e. a male got up as Audrey Hepburn — ...

Genes are universal, and so is controversy. The “Sydney Sweeney Has Great Jeans” American Eagle ad campaign, which played on ...

Right-wing commentators suggested there was widespread criticism of Ms. Sweeney over her new ad campaign. There wasn’t, at ...

The surge came after Trump took to his social media platform, Truth Social, to praise the retailer’s controversial ad ...

On July 23, American Eagle launched its new fall campaign with Sweeney as the face, titled “Sydney Sweeney Has Great Jeans.” ...