Fujifilm lagged some of its competitors by months in passing costs onto consumers, but high-end photography enthusiasts could now end up paying almost $800 more for their favorite Fujifilm devices.

Fujifilm Holdings Corp. raised US prices for the majority of its digital cameras and lenses on Friday, in some cases by hundreds of dollars, as President Donald Trump’s tariffs continue to reverberate across the consumer tech industry.

The TikTok-famous X100VI is going up by $200 — and other cameras have it much worse.

Fujifilm Rumors had been swirling for weeks about a looming increase in Fujifilm prices in the US on August 1, and now those rumors are confirmed. Prices of Fujifilm cameras and lenses have increased,

Prices on Fujifilm camera bodies have increased by between 10 and 15 percent. Many Fujifilm bodies are made in Japan, with production of some models moving from China to Japan for US buyers following the tariff announcements.

Hope you weren’t banking on a particular price for your next camera, because Trump’s new-and-improved tariffs have other plans. My former colleague Chris Welch reports the majority of Fujifilm cameras now cost more,