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Billy McFarland sold Fyre Festival brand on eBay for $245,000, post-prison. The infamous event's trademarks and social media accounts included in the sale.

Billy McFarland, who served nearly four years in prison for fraud, said in April that he would put the beleaguered brand that he founded up for sale.

It wasn’t tickets or a concert shirt, but the entire festival was up for bid on eBay.

A site that is known for selling collectibles and tchotchkes, Billy McFarland has done something pretty surprising. He sold the Fyre Festival on the online auction.

Billy McFarland sells Fyre Festival on eBay FILE PHOTO: Billy McFarland visits "Jesse Watters Primetime" at Fox News Studios on August 25, 2023 in New York City. McFarland sold his Fyre Festival ...

It wasn’t tickets or a concert shirt, but the entire festival was up for bid on eBay.

Billy McFarland sells Fyre Festival on eBay FILE PHOTO: Billy McFarland visits "Jesse Watters Primetime" at Fox News Studios on August 25, 2023 in New York City.

Billy McFarland sells Fyre Festival on eBay FILE PHOTO: Billy McFarland visits "Jesse Watters Primetime" at Fox News Studios on August 25, 2023 in New York City.

Billy McFarland sold the Fyre Festival brand for a shocking price for $245K. The disgraced businessman served four years in ...