Lewis Hamilton uses his racing skills to be one of F1’s most successful and prolific drivers. Recently one of Hamilton's ...

After a week of cryptic clues, Lewis Hamilton finally put the mystery to bed — and told fans to literally “follow the smoke.” ...

After taking on tequila, Lewis Hamilton's non-alcoholic Almave is launching its first mezcal, made from Espadín agave.

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

F1 followers wondered whether Hamilton might have been about to make a statement on his F1 future. The teaser came days ...

‘There’s a story in the smoke’, but it sure as hell was not the story that fans expected when Lewis Hamilton teased that ...

The rapidly expanding world of NA spirits just got a little bigger: Seven-time Formula One champion Lewis Hamilton launched his second collaboration with Casa Lumbre Spirits, an mezcal alternative ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

Lewis Hamilton has finally revealed the meaning behind his cryptic '08.08' teaser—confirming it's not about F1 retirement but his new smoky non-alcoholic spirit, Almave Humo.

Adaptive athlete Lance Fenderson refused to take the chequered flag on his racing career, set his sights on 14,000-ft ‘Race to the Clouds’ with Insta360 in tow ...