The company just crushed Wall Street's earnings expectations, fueled by AI-driven efficiency gains in its thriving ad business.

As Meta Platforms shifts focus and rides a bullish trend, investors should formulate a strategy for all likely outcomes. 24/7 Wall St. is here to help.

Meta reported $47.52 billion in revenue for the second quarter of 2025, reflecting a 22% year-over-year increase. This growth remained consistent across both reported and constant currency metrics, reinforcing the platform’s global momentum. The rise in revenue coincided with a 9% increase in average ad pricing, indicating strong demand.