MILWAUKEE--- A local Milwaukee law firm has signed one of Wisconsin's first high school Name, Image and Likeness (NIL) deals ...

One Baton Rouge business that has been active in the NIL space is Mercedes-Benz of Baton Rouge. The dealership has in recent ...

The issue of compensation for college athletes is a minefield that President Trump has decided to run straight through. In ...

If you thought Donald Trump’s boldest promise was ending the war in Ukraine “on Day One” of his presidency, wait until you ...

Cam Newton shares the hard truth about NIL, fame, and financial maturity in college sports. His warning? The money’s real, ...

LSU Tigers women’s basketball head coach Kim Mulkey offered her perspective on how she would navigate the current state of amateur basketball. Mulkey, who has been a coach since 1985 (assistant coach ...

At the U.S. track and field championships in Eugene, Oregon, Justin Northwest High School’s Cooper Lutkenhaus took more than ...

Love signed a deal with shoe brand New Balance, which entered the football cleats market in 2024. Love joins a roster of elite athletes New Balance already has deals with, including MLB MVP Shoehi ...

New head coach Phil Longo—former offensive coordinator at Mississippi, North Carolina and Wisconsin—returned to lead Sam Houston in 2025 after coaching the Bearkats’ offense for three seasons ...