BRITS are losing their minds after a TikTok-famous drink loved by A-listers and influencers finally hit shelves in the UK.

The functional beverage market is witnessing an exponential rise. Sodas with a bit of fibre, gut-friendly drinks are getting ...

Generous Brands, a portfolio company of Beverly Hills-based Butterfly Equity, plans to acquire the Health-Ade brand from ...

The launch of Pepsi Prebiotic Cola follows hot on the heels of the group’s $1.95bn acquisition of Poppi earlier this year.

The most popular sodas in America are no surprise to most soft drink fans. Coke is, by far, the most popular soda with 19.2% ...

We got to try Pepsi's upcoming Prebiotic Cola ahead of it release, and spoiler alert: both flavors of this prebiotic soda are ...

Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and ...

Pepsi Prebiotic Cola boasts Pepsi flavor with added functional benefits. We compared it to other PepsiCo brand Poppi to see ...

You've likely seen shelves of "healthy" sodas popping up at your local grocery store, but are they actually good for us?

If there's anything I've learned from the trajectory of better-for-you sodas, it's that fans are always open to something new ...

A dirty soda is a drink made up of a base soda, usually a popular brand such as Coca-Cola, Dr Pepper, or Sprite, and then ...

Pepsi's functional turn is in line with wider soft drinks trends, but the functional cola risks alienating brand loyaltists ...