Bluetile accounted for Rs 250 crore of the quarterly expenditure, while Nazara's centralised marketing operation produced ...

Sportskeeda is using content partnerships to offset weaker advertising monetisation, while Nazara's ad-tech revenue declined ...

WPP Media appoints Madhavi Mishra as VP, Client Investments, Marketplace and Partnerships, India. She has previously worked ...

Anthropic's IPO filing reveals higher media spending on product launches and plans to invest further in brand-building, even ...

Brand growth advisor Shivaji Dasgupta explores how brands can tap into the nostalgia economy beyond festive shopping through ...