Conceptualised by 22feet, the campaign uses the Ugadi vs Yugadi debate, with a humorous exchange between Telugu and Kannada ...

TAM AdEx-based study shows measured growth across media, with sports boosting TV, programmatic dominating digital, and print ...

Kishan will appear in upcoming campaigns and brand initiatives, while fans can also expect behind-the-scenes cricket content ...

Research across six Indian cities shows children aged 7–15 find it difficult to separate advertising from entertainment in a ...

The partnership covers co-production and distribution of microdramas across genres, with Story TV also set to adapt Hello ...

The company said it will revisit its listing once global markets stabilise, with the IPO seen as one of the most closely ...

Green defended The Trade Desk’s transparency credentials while questioning ad holding companies’ principal-based buying and ...

The campaign positions pet wellbeing as a shared responsibility, highlighting nutrition awareness and everyday care among pet ...

Players can refine their strategies to evaluate patterns of strength and weakness in each one. A strategy can always be continuously improved to be more effective ...

With the acquisition, Bajaj Electricals takes direct ownership of the brand in these markets, replacing the earlier licensing structure ...

The partnership begins with campaign centred on AIRism apparel, featuring Bumrah in off-field settings across digital, retail ...

Agentic AI tools are streamlining campaign setup and optimisation, prompting agencies to rethink roles as planners move ...