Britannia says the dominance of Rs 5 and Rs 10 biscuit packs leaves less room for price-led disruption, even as Reliance ...

Dabur plans to increase advertising investments by 150–200 basis points, with digital already accounting for 43% of its media ...

Businesses can now manage their information and see how often they are mentioned in ChatGPT, while eligible US companies can ...

Customs seeks 150% duty on bulk Scotch instead of the 75% rate under the India-UK trade agreement, leaving dozens of containers held at Indian ports ...

Shivam Arora will lead brand, growth and performance marketing at Jeevansathi. He previously held marketing roles at Haleon, Dabur and L'Oréal ...

Sixteen years of shifting consumer habits and industry disruption sharpen the focus on Nagpal’s strategic decisions, their commercial outcomes and the challenges awaiting his successor ...

As AI moves from business operations to consumer purchases, a new question is emerging for brands: what happens when the customer no longer needs to visit the store?

The feature uses AI to summarise consumer discussions, highlight positive and negative feedback, and compare products, starting with around 10,000 products in the US ...