The report flags a growing MMM action gap as firms struggle to turn insights into ROI, citing silos, slow decisions, and ...

In his new role, Shindde said he is “looking forward to building, scaling and innovating in the ever-evolving music streaming ...

In his new role, Kalra will oversee brand positioning, consumer engagement and growth initiatives, and be part of APAC and ...

Set in a retail store, the film shows Malhotra searching for an ubtan face wash for tan concerns, before Khan steps in with a ...

According to "The USD 250 Billion Commerce Frontier", the surge is being fuelled by the rapid rise of Gen Z consumers, quick ...

He led revenue strategy, advertiser partnerships, branded content growth, and scalable monetisation across Republic’s English ...

The company has appointed Sajja Praveen Chowdary as Principal Officer, Chief Executive Officer and Whole-Time Director of ...

Crafted by Ogilvy, the campaign set in Falodi highlights prolonged sun exposure among women and notes sunscreen usage in ...

The association will roll out through an integrated campaign across print and visual media in April, featuring two TVCs ...

Prior to this, Dayal was associated with Quora as Senior Client Partner – APAC, a role she held for over two years, focusing ...

Blue Star’s strategy is a clear move away from IPL advertising and a stronger push towards television, especially news, and ...

The bank is conducting an RFI process, with the selected agency set to oversee brand expression, key campaigns and creative ...