Dabur plans to increase advertising investments by 150–200 basis points, with digital already accounting for 43% of its media ...

Britannia says the dominance of Rs 5 and Rs 10 biscuit packs leaves less room for price-led disruption, even as Reliance ...

Businesses can now manage their information and see how often they are mentioned in ChatGPT, while eligible US companies can ...

The report comes as marketers' optimism declines for the third consecutive year. Just 46% expect business conditions to ...

Dabur is looking beyond advertising to revive Chyawanprash, focusing on younger consumers, new formats and consumption occasions as the legacy brand struggles to regain growth ...