BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

The partnership aligns with CEAT’s larger sports marketing strategy, further strengthening its connection with cricket while ...

From emotional storytelling to technology-led solutions, brands this week explored a wide range of themes to connect with ...

The 1992-batch IAS officer from the Bihar cadre succeeds Jaju, who has now been assigned as Secretary, Ministry of ...

Red Chief, the leather footwear brand under the RSPL Group, is soon stepping into the sportswear category and will use its ...

The ministry kept the panel and audit reset, but restored most ownership firewalls, suggesting broadcasters’ pushback shaped ...

The IPL has not just changed cricket viewing in India; it has also redefined sports advertising, giving brands a stage where campaigns can become as talked about as the matches themselves ...

Built for quick consumption, Tadka offers short, high-impact stories across genres, as JioHotstar looks to create a ...

Sethi reflects on her 12-year tenure at Dainik Bhaskar Group, highlighting contributions to marketing, branded content, ...

Two films use humour and role reversal to show men engaging with linen fabrics, with the campaign conceptualised by Sideways ...

Growth driven by India’s high single-digit volume increase and strong international performance, despite geopolitical ...

The total enterprise value of the businesses included in the joint venture and the Malaysia unit stands at 102.8 billion yen, ...