New Delhi: Kwality Wall’s (India) Limited (KWIL) has appointed Tahir Toloy Tanridagli, a member of its Board, as Managing ...
The FDA had alleged that the Vimal Elaichi campaign was surrogate advertising for Vimal Pan Masala, a product banned in ...
Digital marketing accounted for nearly 42% of Atomberg's FY26 ad spends, while a television campaign was followed by ...
Niva Bupa allocates 70% of media mix to digital, but trust remains key to conversion: Nimish Agrawal
Niva Bupa CMO Nimish Agrawal discusses its 70% digital media mix, Meta and CTV investments, influencer marketing, consumer ...
By ignoring brand memory, transaction experience and customer referrals, conventional CAC and CLV calculations risk ...
Reliance says aggressive couponing can accelerate online growth, but is taking a measured approach to customer acquisition ...
As gold prices remain high, jewellery brands are adapting their marketing through lighter designs, exchange offers and ...
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