As festive advertising gets noisier, marketers are increasingly turning to premium entertainment ecosystems like Bigg Boss to ...

As automation reaches production, reporting and adaptations, advertisers and agencies are confronting who keeps the savings ...

The federation sought liberty to file afresh after the High Court ruled that commercial benefit could not justify retaining ...

The beverage major is addressing a gap in its Rs 11-40 pack portfolio and managing higher aluminium costs even as it increases investments in brands, affordability and premiumisation ...

The integration allows users to search for products from multiple brands through conversational queries on ChatGPT ...

With over 20 years of experience, she has held leadership roles across consumer businesses in fashion, e-commerce and FMCG, ...

Ministers discussed the state’s progress in infrastructure, industry, education, employment, agriculture and urban ...

The partnership will combine Kily’s agentic commerce technology with WPP Media’s planning and marketing platforms ...

From butter and popcorn to bike taxis and home repairs, brands are adapting Christopher Nolan’s film for category-specific ...

Mehta will also serve as Director of Branding and Communication, overseeing the university’s institutional communications and ...

Dark bathrooms used to feel like a risky choice. Not any more. Black bathroom tiles and grey bathroom tiles have moved into ...

Nair joined Dentsu India as Vice President in October 2023 and has been associated with the company for nearly three years ...