The acquisition will bring together Nielsen’s audience measurement and media intelligence capabilities with DoubleVerify’s ...
The Indian adaptation of The 1% Club marks Star Plus’s return to non-fiction as JioStar looks to build a cross-platform ...
Marketers say digital offers targeting but not a uniform independent currency, leaving TV’s measurement gap harder to ignore ...
The result offers an early indication of how AI discoverability could emerge as a marketing metric alongside search, reach ...
Bose returned from Aditya Birla Sun Life Mutual Fund to lead marketing across Aditya Birla Capital’s NBFC lending portfolio ...
The regulator found deficiencies in vitamin levels in Fortune Fryola oil and licensing and labelling violations involving PIE ...
As agencies use AI for creative production, advertisers are seeking clarity on data use, copyright, liability, model training ...
The FMCG major challenged the food regulator’s ban on ‘100%’ claims, joining United Spirits and other liquor makers already ...
The Bengaluru-based platform’s technology will be integrated into Reliance Retail’s digital and omni-channel operations to ...
The government questioned Meta’s global team over Instagram recommendations, harmful content safeguards and intermediary ...
Conceptualised by Ogilvy and crafted by Maati Baani, the campaign reinterprets Tata Play’s long-running tagline through folk ...
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