WARC report finds cultural insight, interactive experiences, creator partnerships and platform-native ideas among Cannes Creative Effectiveness Lions winners ...

The company’s model combines creative strategy, production, and performance marketing, using multiple creative variations that can be tested and optimised against various metrics ...

Deep Bajaj and founders from 10 other startups will pitch their businesses to former entrepreneurs for co-founder, EIR, and founders’ office roles ...

DTH platform revenue stood at Rs 1,060.71 crore, down just 1.5%, even as Doordarshan commercial revenue fell 31% and Akashvani revenue declined 14.5% ...

Fairground AI streamed AI-made films and advertisements around the clock, bringing a fully AI-focused FAST channel to Roku’s free television offering in the US market ...

Chandrasekaran’s reported resignation comes ahead of Tata Sons’ August 18 AGM, amid differences with Tata Trusts chairman Noel Tata ...

David Ellison was reportedly considering shifting Paramount operations to another US state if California did not enter settlement talks over the Warner Bros Discovery deal ...

From HUL and Britannia to Dabur, DMart and Wipro Consumer, a string of leadership changes is putting executives with marketing, brands, sales and consumer experience in the corner office as the route ...

Mumbai: Zee Entertainment Enterprises’ Rs 3,143-crore promoter fundraise remained in limbo on Wednesday after the Securities Appellate Tribunal reserved its interim order on the broadcaster’s ...

The watermarking system will apply across Claude products globally as Anthropic moves to meet EU transparency requirements for AI-generated content ...

A BestMediaInfo.com investigation finds a company called The Farming Box that markets its devices as “video mining” or “view mining” hardware ...

Katyal will lead Glu’s growth strategy, market expansion, and strategic partnerships as the company scales its presence in India’s AI commerce market ...