Madhusudan Frozen has engaged Madhuri Dixit as its brand ambassador to enhance its frozen foods category, promoting an easier ...

Snapdeal has joined forces with YouTube to launch a new creator-led commerce initiative, allowing influencers to tag products ...

Aspect Sports has signed Olympic bronze medallist Aman Sehrawat as its first brand ambassador. This multi-year partnership supports his journey towards the 2028 Olympic Games following his success at ...

Explore how major brands like Goldmedal, Air India, and OPPO India creatively engaged audiences for World Tourism Day 2023 ...

Discover the fascinating dynamics of India's gifting culture, where sweets and gifts circulate through multiple homes.

As competition intensifies in India's ice cream market, premium brands face the challenge of justifying their price in the era of accessible premium options. Explore how quick commerce and evolving ...

US consumer sentiment has fallen to a four-month low in September due to rising inflation fears, impacting household purchasing power. The Consumer Sentiment Index decreased significantly, revealing ...

Explore the intense power struggle within Tata Sons as Tata Trusts challenges chairman N. Chandrasekaran over control and ...

Amazon plans to invest $48 billion in India by 2030, with a focus on AI, cloud infrastructure, and e-commerce expansion. This ...

Converse, the Nike-owned sneaker brand, has paused all marketing efforts following backlash from a controversial advertisement that drew parallels to KKK imagery and lynching. The ad featured a person ...

China trade tensions, Chinese beauty product exports soar, driven by social media influences. Explore how the wig and nail industries are capitalizing on the demand in the US market.

Unilever: Rexona Argentina has launched 'GOAT Font', a unique typeface created from Lionel Messi's gameplay patterns, ...