Explore how major brands like Goldmedal, Air India, and OPPO India creatively engaged audiences for World Tourism Day 2023 ...

Discover the fascinating dynamics of India's gifting culture, where sweets and gifts circulate through multiple homes.

As competition intensifies in India's ice cream market, premium brands face the challenge of justifying their price in the era of accessible premium options. Explore how quick commerce and evolving ...

Amazon plans to invest $48 billion in India by 2030, with a focus on AI, cloud infrastructure, and e-commerce expansion. This ...

US consumer sentiment has fallen to a four-month low in September due to rising inflation fears, impacting household purchasing power. The Consumer Sentiment Index decreased significantly, revealing ...

Converse, the Nike-owned sneaker brand, has paused all marketing efforts following backlash from a controversial advertisement that drew parallels to KKK imagery and lynching. The ad featured a person ...

Unilever: Rexona Argentina has launched 'GOAT Font', a unique typeface created from Lionel Messi's gameplay patterns, ...

The India DigiPlus Awards 2026 highlighted excellence in digital marketing with top honors awarded to Wavemaker, The House of Abhinandan Lodha, and Infidigit, showcasing trends in AI, social-first ...

The Securities and Exchange Board of India (Sebi) has revamped its accredited investors framework, widening eligibility ...

A study reveals Gen Z in India prioritizes quality and transparency in shopping, with a significant reliance on AI for ...

Amazon is set to invest $3 billion in India's quick commerce sector, aiming to establish a substantial presence amid growing ...

India's smartphone market experiences longer ownership cycles as consumers become more selective and value-conscious amid ...