Explore how creator marketing will evolve for large consumer businesses by Diwali 2026, focusing on strategic roles of ...

Travel content creators in India are facing challenges from fake copyright strikes, automated account suspensions, and ransom ...

Discover how brands are navigating the unique challenges of engaging with Reddit's authentic user base, amidst the rise of AI ...

Amidst economic challenges and shifting consumer preferences, luxury brands are upping their game at Milan and Paris Fashion ...

British sportswear retailer JD Sports on Monday announced its expansion into Mexico through a long-term franchise partnership with fashion retailer Grupo Axo. Under the agreement, Axo will operate JD ...

Saudi startup Ceer has unveiled its first electric sedan and SUV models under the Exobot range, targeting a market launch within the next few years. Developed as a joint venture between Saudi Arabia's ...

Trehan IRIS has appointed Prasad Rane as chief business & marketing officer to head sales, marketing, and commercial strategy across its real estate portfolio. Rane, who previously served as chief ...

A shocking report reveals that South African ostriches are being plucked alive for their feathers, leading to severe animal cruelty in the luxury fashion industry. Investigations show major brands are ...

Donatella Versace has partnered with REVOLVE to create a new beauty and fashion brand aimed at younger consumers, highlighting her influence in fashion and pop culture as the luxury market evolves.

A new report by VDO.AI reveals that Connected TV (CTV) and Over-The-Top (OTT) platforms are the most trusted advertising environments for festive shoppers in India, highlighting a shift in consumer ...

As Connected TV (CTV) adoption skyrockets in India, the traditional one-hero TVC model faces disruption. Advertisers are now ...

Shekhar was previously head of digital marketing at Livguard (SAR Group), where he led the digital and commerce agenda across its four-brand portfolio.