Explore how South Indian breakfast items like idlis and dosas have become mainstream across India, and the opportunities for ...

Zee Entertainment's last-minute acquisition of FIFA 2022 broadcasting rights led to innovative strategies aimed at engaging ...

Mondelez: Explore Martin Renaud's insights on modern marketing challenges, the importance of product storytelling, and the ...

Ather Energy's stock fell by 3% despite raising Rs 1,300 crore through a successful Qualified Institutional Placement, aimed ...

Explore how celebrities like Rana Daggubati, Shah Rukh Khan, and Ranveer Singh are directly influencing the spirits industry ...

Explore the ongoing battle between AI platforms and publishers over copyright concerns, traffic decline, and the quest for ...

Explore how Snapchat is redefining digital advertising by prioritizing meaningful conversations over passive content ...

Brands now compete with all content for consumer attention. Micro-dramas offer entertaining stories which engage audiences ...

Marketers must embrace culture-graphics for better digital consumer understanding. Language, communities, and daily behaviors ...

Tira, the beauty platform by Reliance Retail, has introduced the exclusive range of Dr. Melaxin in India. Known for its South Korean roots, this dermo-cosmetic brand emphasizes scientifically-backed ...

Zee Entertainment appoints Krishnendu Chakraborty as the new business head - APAC for Zee5, focusing on expanding its digital ...

Procol has appointed Shaivya Gupta as its new chief marketing officer. Gupta will lead global marketing and brand strategy ...