Consumers today move across multiple screens, platforms and touchpoints before making a purchase, making the traditional ...

As customer acquisition costs continue to rise, brands must shift their focus from acquiring new customers to maximising the ...

Consumers are making purchase decisions based on context rather than fixed identities, making traditional segmentation ...

The rise of AI assistants is reshaping how consumers discover brands online. As large language models increasingly retrieve, ...

AI is making digital advertising more efficient, but it is also creating new risks for brands. As AI-generated content, ...

As media channels proliferate and campaign complexity rises, marketers are turning to AI not to automate decision-making, but to navigate an increasingly fragmented landscape with greater speed, ...

AI is reshaping marketing faster than traditional strategies can keep up, forcing brands to rethink how they measure success, ...

Global smartphone shipments hit a 13-year low in Q2 due to a memory chip shortage. Apple saw a 3% increase in shipments, ...

PepsiCo is struggling to maintain growth as American consumers shift towards healthier eating habits and weight-loss ...

Creator content is becoming the starting point of the consumer purchase journey, influencing both discovery and buying ...

Byju's clarifies that founder Byju Raveendran's appeal against a Singapore court contempt order is still pending, and recent ...

The combined value of India's top 100 brands has surged to $252.8 billion, with Tata Group securing the top position for the ...