Discover how the shocking theft of 12 tons of limited-edition KitKat bars sparked a viral marketing trend with reactions from ...

In a fragmented media market, jewellery marketers are betting on billboards, transit media and spectacle to signal scale, ...

The global cruise industry is shifting its narrative to promote its role in social progress and economic growth, addressing ...

Discover how AI-generated dramas are transforming the entertainment landscape, blending human creativity with machine precision to create personalized stories for diverse audiences.

IPL 2026 saw a slight 3 percent dip in ad volumes for its initial 13 matches, impacted by rain and lower afternoon ad intensity. While overall volumes were stable, fewer advertisers and categories ...

Unilever has announced the acquisition of Grüns, a US-based nutritional supplements brand, as the company strengthens its focus on wellbeing and beauty products post food spin-off with McCormick. This ...

Constellation Brands, the maker of Corona beer, has reported a smaller-than-expected sales decline for Q4, driven by demand for its Mexican lager brands. Despite challenging market conditions, the ...

Discover the explosive growth of India's pet care market, where millennials and Gen Z drive demand for quality pet products and services, reflecting a shift in consumer spending habits and an ...

Olectra Greentech, a leader in electric bus manufacturing, rebrands to emphasize its shift towards integrated energy ...

A new Dentsu study challenges traditional views on video advertising effectiveness, emphasizing the importance of attention in achieving both short-term and long-term brand growth. Discover insights ...

Stefano Gabbana, co-founder of luxury brand Dolce & Gabbana, resigns as chairman but stays in creative role. Alfonso Dolce takes over as new chairman. Gabbana considers options for his significant ...

The Delhi High Court has referred a copyright infringement case involving the song from classic film Tridev to mediation, ...