Snap has settled a significant trial over the alleged harms of social media, following Meta's recent settlement. This move comes just before opening statements in a landmark case that impacts children ...

India's connected TV (CTV) audience has grown 25% in 15 months, rising from 135 million viewers in Q1 2025 to 169 million in Q2 2026, according to Kantar. The growth underlines the increasing ...

Walt Disney Co. is contemplating significant workforce reductions as part of a cost-saving overhaul to address challenges in the entertainment industry, including competition and the rise of AI.

Connected TV (CTV) is increasingly finding a place in media plans as more than an extension of linear television. While the medium has traditionally been used to build awareness through video ...

Marvell Technology announces the acquisition of Lumentum for $115 billion, marking a significant move in AI data center technology amidst increasing demand for optical components, positioning itself ...

London Fog Watches has partnered with actor Arjun Kapoor, who will take on the role of brand ambassador. As co-creative director, Kapoor will actively participate in product design and styling. This ...

Starbucks India partners with TBWA Lintas to enhance creative and digital communication, focusing on young consumers and ...

Zee Entertainment Enterprises has appointed Tushar Vohra as its Chief AI and Transformation Officer to spearhead its ...

Zee Live has announced the appointment of Neha Malhotra as Senior Vice President of Marketing, where she will oversee brand ...

Discover how Simon Mouyal, CMO of ServiceNow, emphasizes the critical role of customer-centric differentiation and AI in B2B marketing strategies to drive growth and pipeline generation.

CMOs must connect customer experience with leadership discussions. Trust in brands is deepened through tangible proof and customer engagement. Marketing effectiveness requires a shared scorecard of ...

Explore key management principles that drive strong branding. Learn to navigate customer needs, empower employees, and strategically evaluate ideas to enhance brand value.