ETBrandEquity.com brings latest fifa world cup 2026 news, views and updates from all top sources for the Indian Marketing & ...

Mehak Jaini has been appointed as the new head of marketing for McDonald's India (West and South). She brings almost two decades of extensive experience in brand strategy and marketing communications.

The University of Tennessee Research Foundation has filed a lawsuit against Anthropic in federal court for allegedly infringing its patents on neural network technology, following a recent $1.5 ...

Today's homebuyers aren't just investing in square footage; they're investing in a way of life. As functional differentiation narrows, storytelling is helping real estate brands forge emotional ...

Mobavenue AI Tech Limited unveils its new brand identity and the cutting-edge Mobavenue Neural Engine, designed to revolutionize advertising decision-making with AI technology. Discover how this ...

Industry leaders discussed artificial intelligence's impact on creative origination at ET Brand World Summit 2026. AI is seen as a co-creator, enhancing human creativity rather than replacing it.

As India's direct-to-consumer sector matures, brands prioritize customer retention, operational efficiency, and long-term profitability amid rising customer acquisition costs. Insights from industry ...

Miraj Entertainment has announced the promotion of Sameer Munshi to Chief Operating Officer, enhancing its leadership in cinema exhibition and food & beverage operations.

Nestle India has experienced a remarkable 48% increase in quarterly profit, reaching 9.75 billion rupees, fueled by strong sales of its iconic products like Maggi, KitKat, and Nescafe. Find out more ...

Bandhan Bank has appointed Dentsu Creative Isobar as its creative agency to enhance brand positioning and consumer engagement in India, focusing on culturally relevant narratives and digital banking.

Aisle, the dating platform owned by Info Edge, has promoted Chandni Gaglani to lead its business strategy and growth initiatives, focusing on AI innovation and user engagement.

Zee Entertainment's last-minute acquisition of FIFA 2022 broadcasting rights led to innovative strategies aimed at engaging Indian football fans through a mass appeal campaign, countering technical ...