HK Vitals launches its latest campaign featuring Yami Gautam to promote skincare from within, focusing on collagen as essential for healthy skin. The campaign, 'Skin ko chahiye Skin ka Protein', aims ...

Shoppers Stop has reported a narrower net loss for the first quarter, driven by significant growth in its beauty business and demand for premium products, despite rising costs. The company remains ...

A peek into how the Swedish brand with IKONIC 3.0, a multi-platform campaign spanning earned media, digital, and social channels, painted new lessons for retail marketing.

Alphabet surpasses Wall Street revenue expectations for Q2 2023, driven by a remarkable 82% growth in Google Cloud as enterprises increasingly invest in AI infrastructure. Learn more about Google's ...

At ET Brand World Summit 2026, marketing leaders discussed how AI is reshaping media planning and measurement. Panelists said traditional metrics like reach and impressions are giving way to attention ...

As global aging approaches a multi-decade peak, the commercialisation of companionship and a structural glut in inherited assets are rewriting the rules of consumer growth, says trendspotter and ...

ETBrandEquity.com brings latest fifa world cup 2026 news, views and updates from all top sources for the Indian Marketing & ...

Industry leaders discussed artificial intelligence's impact on creative origination at ET Brand World Summit 2026. AI is seen as a co-creator, enhancing human creativity rather than replacing it.

As India's direct-to-consumer sector matures, brands prioritize customer retention, operational efficiency, and long-term profitability amid rising customer acquisition costs. Insights from industry ...

Mehak Jaini has been appointed as the new head of marketing for McDonald's India (West and South). She brings almost two decades of extensive experience in brand strategy and marketing communications.

The University of Tennessee Research Foundation has filed a lawsuit against Anthropic in federal court for allegedly infringing its patents on neural network technology, following a recent $1.5 ...

Miraj Entertainment has announced the promotion of Sameer Munshi to Chief Operating Officer, enhancing its leadership in cinema exhibition and food & beverage operations.