Goodhart: Despite the proliferation of digital channels, voice remains critical for high-stakes customer interactions. Yet, fraud, unclear caller identity, lack of clarity, and flexibility have ...

On, the sportswear brand known for its innovative sneakers, missed quarterly sales expectations, highlighting challenges from consumer spending cuts and rising tariffs. The company prioritizes ...

Discover how MarTech is reshaping the marketing landscape for Indian brands, enhancing customer experiences, boosting ROI, ...

Godrej Consumer Products Limited has appointed Aasif Malbari as the new Managing Director and CEO, succeeding Sudhir Sitapati ...

At The Future of Enterprise Voice in India, hosted by ETBrandEquity in collaboration with Truecaller and Tata Tele Business ...

Discover how clothing brands like Levi's, Uniqlo, and Zara are appealing to Gen Z by offering repair workshops and ...

Meta has launched Muse Glimmer, a powerful AI model designed to operate locally on consumer devices, enabling developers to create AI applications without cloud dependency. It features advanced ...

Samsung Electronics is monitoring consumer adoption of AI to enhance user experiences and develop localized features, focusing on seamless integration and practical applications for everyday life.

TyresNmore has appointed The Minimalist as its integrated digital agency to strengthen its brand communication and customer engagement in the automotive sector across India. The partnership focuses on ...

BrandMusiq has appointed Vitasta Kaul as Chief Growth Advisor to spearhead growth strategies and market expansion, leveraging her extensive experience in brand development and marketing.

Explore how the surge in connected TV (CTV) adoption is creating challenges for audience measurement and advertising strategies. Discover the implications of increased streaming service subscriptions, ...

A recent Magnite study reveals that 71% of Indian streamers are set to sign up for new services, highlighting a fragmented streaming market and emphasizing the importance of cross-screen measurement ...