Explore how consumers in small-town India navigate value through their purchases, from coffee to home loans, revealing deeper ...

Troy Ruhanen retires after more than 20 years at Omnicom Advertising, marking a significant leadership transition as Andrew ...

India's Serious Fraud Office suggests a detailed investigation into Xiaomi's business practices in India amid allegations of ...

Discover how Balaji Telefilms and YouTube's partnership signifies a major shift in brand marketing towards ownership of intellectual property (IP) rather than temporary campaigns.

Zara owner Inditex has reported a 6.8% increase in profits for the first half of the fiscal year 2025, with sales growth across all its brands, amidst a challenging global environment.

Explore how Audi India is adapting its marketing strategy to engage younger audiences through cultural connections, ...

Huawei has launched the new Mate XT2 foldable smartphone, featuring advanced technology and improved specifications, as it ...

Social media giants face USD 78 million fines if they fail to protect young users from harmful content, Australia's prime ...

Chalet Hotels Ltd plans to expand its portfolio to approximately 5,500 hotel keys by FY30, transitioning from a traditional ...

India is intensifying its food safety regulations, shutting down local eateries and implementing new warning labels on ...

In August, alternative-fuel passenger vehicles surpassed petrol-powered car sales in India for the first time, driven by ...

Great packaging builds brand assets, moving beyond initial shelf appeal. Consistency over time transforms simple designs into ...