A new study by Omnicom Advertising and Snapchat uncovers how humor influences brand perception among India's Next Generation, highlighting the importance of cultural relevance in marketing to Gen Z ...

Explore how 'Family Full House with Rohit Sharma' is setting new standards in entertainment with brand integrations while ...

Samsonite South Asia appoints Anushree Tainwala as Chief Business Officer & Executive Director, overseeing growth strategies across India and the Middle East.

Taboola announces its acquisition of Dianomi, aiming to strengthen its premium ad network targeted at finance and business sectors. This merger will leverage Taboola's performance advertising platform ...

Indian beauty shoppers have more global brands within reach than ever before. Yet they are increasingly turning to homegrown labels. Price is part of the equation, but it is not the whole story.

India's advertising market is projected to reach INR 2 lakh crore in 2026, with digital media now dominating at 60 per cent ...

Apple is launching its payment service, Apple Pay, in India next month with Axis Bank's credit cards, expanding its presence in one of the largest digital payment markets.

As consumers in India become more discerning, Titan's new automatic watches and in-house movement brand, Vetra, aims to cater to a growing interest in horological engineering. Discover the shift in ...

TVS Motor Company is optimistic about the upcoming festive season despite high baseline sales from last year. The firm ...

JioStar announces seven top sponsors for India Ke Top 1%, a revolutionary quiz show that emphasizes logic and everyday ...

Marketing often struggles to accurately evaluate emerging channels with outdated metrics. The essence of influencer marketing is rooted in cultivating trust and consideration among audiences. Branded ...

Zee Entertainment Enterprises has received shareholder approval for the re-appointment of five key directors at its 44th AGM, ...