Amidst economic challenges and shifting consumer preferences, luxury brands are upping their game at Milan and Paris Fashion Weeks to attract high-end shoppers. The impacts of the Middle East conflict ...

Explore how Connected TV (CTV) is transforming advertising strategies, emphasizing targeted content and longer engagement amidst evolving consumer trust in ad environments.

A new report by VDO.AI reveals that Connected TV (CTV) and Over-The-Top (OTT) platforms are the most trusted advertising environments for festive shoppers in India, highlighting a shift in consumer ...

Shekhar was previously head of digital marketing at Livguard (SAR Group), where he led the digital and commerce agenda across its four-brand portfolio.

Berger Paints India, the second-largest paintmaker, is strengthening its market presence against rivals like Birla and JSW. The company plans to enhance distribution, launch luxury paints, and invest ...

As Connected TV (CTV) adoption skyrockets in India, the traditional one-hero TVC model faces disruption. Advertisers are now tailoring creative content to specific audience segments, leading to more ...

A recent study by Axis Max Life reveals that 70% of urban Indians aspire to retire before the age of 60, showcasing a shift in retirement planning. However, many are not financially prepared, with ...

FMCG companies are choosing to keep prices steady despite rising commodity costs, prioritizing volume growth to meet consumer demand ahead of the festive season. Key executives highlight careful price ...

Explore the rise of humanoid robots with 7,000 units sold globally, driven by industrial and professional service needs. Discover what's next in robotics innovation and investment.

Australian Prime Minister Anthony Albanese seeks collaboration from tech giants like Apple to strengthen child online safety laws and implement tighter regulations on artificial intelligence following ...

Fans continue to support Ed Sheeran despite the controversy surrounding Macklemore's removal from the tour after his pro-Palestinian remarks. Sheeran addresses the issue in Philadelphia, stressing the ...

Zach Cregger's 'Resident Evil' brings in an impressive $60 million debut at the box office, the highest for the franchise, revitalizing the horror genre in theaters this weekend.