In 2025, Shah Rukh Khan leads the rankings of India's top celebrities with a brand value of $177.9 million, as overall brand ...

Dish TV India has named Varun Jha as the Chief Business Officer for its connected entertainment platform, VZY, aiming to ...

Zee Entertainment Enterprises has acquired exclusive broadcast and digital rights for Italy's Serie A, Coppa Italia, and ...

New communication medium integrates brand storytelling, cinematic filmmaking and audience experience into a single format.

The Digital Marketing Award celebrates campaigns that combine performance marketing, AI, commerce, creator-led content, and ...

A new report reveals that Indian businesses are rapidly increasing AI investments and reporting significant returns, yet only ...

Procter & Gamble announces its acquisition of Thorne, a premium supplements maker, to expand its wellness business amidst consumer trends favoring self-care products. Discover the implications of this ...

B2B selling is moving away from linear funnels and volume-led outreach as buying journeys become more complex, committees ...

AI is changing search and how brands are discovered. What does it mean for an industry built on clicks, rankings, and traffic ...

Most challengers have entered India’s paint ­industry by undercutting incumbents. Birla Opus is aiming for a more ­ambitious goal. Chief marketing officer ­Inderpreet Singh says the ­industry’s ...

Nykaa, India's leading e-commerce platform for beauty and fashion products, reports a staggering rise in quarterly profits ...

Fssai: A regulatory clampdown on the term ‘energy drink’ is forcing brands to rethink their identity, positioning, and ...