Meta faces backlash from its Oversight Board for inadequate deepfake safeguards, prompting the removal of AI-generated videos ...

Tewolde Gebremariam, the incoming CEO of Air India, is exploring the possibility of merging budget carrier Air India Express ...

The acclaimed Marathi film 'Gondhal', directed by Santosh Davakhar, has been chosen as India's official submission for the ...

Bombay HC Digital advertising company Blink Digital India has approached the Bombay High Court over the disabling of its ...

Walt Disney has appointed Karandeep Anand as its first Chief Technology Officer as the media landscape evolves with AI and industry consolidation. Anand, previously CEO of Character.AI, will bring ...

The FCC has authorized foreign investment in Paramount's acquisition of Warner Bros Discovery, allowing up to 20% equity but banning voting rights to ensure company control remains domestic and secure ...

Indian beauty shoppers have more global brands within reach than ever before. Yet they are increasingly turning to homegrown labels. Price is part of the equation, but it is not the whole story.

A new study by Omnicom Advertising and Snapchat uncovers how humor influences brand perception among India's Next Generation, highlighting the importance of cultural relevance in marketing to Gen Z ...

Explore how 'Family Full House with Rohit Sharma' is setting new standards in entertainment with brand integrations while ...

As consumers in India become more discerning, Titan's new automatic watches and in-house movement brand, Vetra, aims to cater to a growing interest in horological engineering. Discover the shift in ...

Marketing often struggles to accurately evaluate emerging channels with outdated metrics. The essence of influencer marketing is rooted in cultivating trust and consideration among audiences. Branded ...

Samsonite South Asia appoints Anushree Tainwala as Chief Business Officer & Executive Director, overseeing growth strategies across India and the Middle East.