Explore how FMCG marketers are shifting their advertising budgets towards quick commerce platforms like Zepto, Blinkit, and ...

Explore the pitfalls of traditional market segmentation and discover insights from a recent study that reveals key ...

Find the latest marketing & advertising Insight, News & Articles from all top sources for the Indian Tech industry on ET BrandEquity.

Retailer AI assistants possess the capability to detect counterfeit 'Made in USA' labels on various products. However, these ...

Two-wheelers: Explore how TVS Motor is redefining growth in the two-wheeler market by focusing on product improvement, ...

Amazon announces a $20 billion boost in technology spending focused on AI and cloud computing after surpassing Q2 revenue ...

Puma's shares fell sharply after the company reported a narrower-than-expected operating loss but failed to upgrade its ...

Sainsbury's has announced the sale of its Argos general merchandise business for £120 million, marking a strategic shift to strengthen its grocery offerings as it exits non-food retail after 10 years.

Spider-Man: Brand New Day', featuring Tom Holland and Zendaya, has made history with a record-breaking opening in India, grossing over Rs 100 crore in just two days. Directed by Destin Daniel Cretton, ...

A recent study finds that over 80% of Australian teenagers continue to use social media despite a government ban for those ...

Discover how brands can navigate the evolving landscape of influencer marketing by building sustainable creator ecosystems ...

Today, as traditional advertising becomes more expensive and marketers face increasing pressure to prove returns, brands are ...