Customer intelligence is moving beyond dashboards, engagement scores and campaign metrics to become a central driver of ...

Consumers are increasingly asking AI tools what to search, buy and explore, while brands are rethinking everything from discovery and customer journeys to lead conversion. At the ET MarTech Summit, ...

Swiggy is innovating its marketing strategies by harnessing the power of AI to reconnect with inactive users. They are ...

Brands are exploring customer engagement strategies beyond discounts, focusing on consumer motivations and purchase intent. Panelists at the ET MarTech+ Summit examined how understanding customer ...

As enterprise leadership increasingly expects marketing teams to contribute directly to business growth, the limitations of fragmented operating models are becoming more evident, highlighting the need ...

Explore the intriguing world of HYROX, a fitness event that pays homage to suffering while drawing significant investment ...

India's large IT firms are set for a subdued Q2 FY27 as Kotak predicts weak demand and AI-driven cost reductions. Mid-tier ...

Indian tax authorities have accused Haier, Godrej, and Blue Star of failing to detect falsified e-waste recycling claims, ...

Freyr Energy has launched a nationwide campaign, 'Solar Ho, Toh Freyr Ho!', with cricketer Rohit Sharma as its first brand ...

Explore how various brands creatively celebrated International Coffee Day with engaging campaigns, nostalgic nods, and witty ...

EaseMyTrip has partnered with Apple Pay to offer users a faster and more secure payment option for travel bookings in India. The integration aims to streamline the payment process and enhance user ...

Discover how the evolution from Customer Intelligence to Growth Intelligence can transform businesses, leveraging AI for ...