Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside ...

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.