Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for ...

Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

Amid a tense political climate with ICE raids and police misconduct lawsuits, the Minnesota Star Tribune juggles brand safety ...

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week.

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, ...

Dive into AdExchanger's The Minnesota Star Tribune coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.