Dive into AdExchanger's Tower 28 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Marketers want to discuss what’s real for agentic tools. Not the grand ambitions or the just-out-of-reach magical AI ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within ...

Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...