The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...
Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annual summit on ...
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. It’s a lower-cost, high-volume ...
TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, ...
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