For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; ...

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it ...

Mula's AI content recommendations help On3 keep its engagement and RPS consistent amid traffic drop-offs and the growing ...

Hearst built a unified marketplace that pulls inventory from its TV stations, newspapers, and digital news sites into an offering for buyers.