For many CTV insiders, it’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger ...

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and ...

TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was ...

New privacy rules always spark a search for workarounds. Virginia’s ban on selling precise geolocation data will be no different.

The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old ...