Chalice AI COO Ali Manning explains how the AI startup is helping brands use advertiser-specific bidding models to drive real ...

New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.

PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

Big agencies wrestle with offsetting the rising cost of token consumption. And OpenAI has policies for brands to apply ad ...

Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low ...

Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and the AI that ...

A combination of layoffs, lawsuits and AI operating costs set back Meta's Q2 earnings, despite increased revenue.

Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style ...

Selling a political candidate in a hyper-polarized, 24-hour news environment is no easy feat, says DSPolitical CEO Mark ...

Sweetgreen tapped video advertising startup Atmosphere TV to run video ads in public spaces where people were likely watching ...

As audiences grow, advertiser interest naturally follows.

Eyewear company Blacksheep claims Google replaced its site with a lookalike domain leading to an error page. Plus: Apple's ...