Dive into AdExchanger's Josh Linforth coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Dive into AdExchanger's Tiffanie Boyd coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
It seems like every athlete has a podcast or docuseries these days. From Travis Kelce and the Mannings to LeBron James and Cam Newton, athletes have gone from being the subject of sports media to ...
McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools.
It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...
Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.
Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...
OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...
Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...
Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...
A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...
McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...