The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. Net profit increased ...
Traffic-starved pubs are hopeful their audience data will fuel advertising’s automated future – if only they can wrest ...
New APIs are reshaping digital advertising, but a new study finds that IP address matching is missing the mark.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the ...
Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren't going under… ...
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