Dive into AdExchanger's Ómar Thor Ómarsson coverage for the latest updates, expert opinions, and analysis shaping the future ...
LLMs now rely on YouTube as a top source for citations – and that includes sponson. Plus: How AI helps MFA publishers expand their playbooks.
While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth. Paramount Skydance reported 10% year-over-year ...
Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.
Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...
Dive into AdExchanger's The Futures Group coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
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