Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together.

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...

For smaller, independent CTV publishers, reseller crackdowns look less like a clean-up and more like yet another revenue ...

Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...

Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Dive into AdExchanger's Q4 2025 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Project Eidos coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Scott Boos coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever.