If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more outcome-relevant opportunities.

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

Marketers debate whether to build or buy tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity.

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the ...

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. This AI startup is trying it.