Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir ...

Audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher, says Spotify's Per Sandell.

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars ...

Amazon announced the launch of Alexa+ Agentic Ads, which it claims will allow customers to make purchases “without ever ...

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to ...

Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in ...

Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations ...