PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
Big agencies wrestle with offsetting the rising cost of token consumption. And OpenAI has policies for brands to apply ad ...
New Jersey’s new data broker law was introduced on June 28. The governor signed it on June 30. Trade groups managed to push the registration deadline back to 2027, but the rest of it took effect ...
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