Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...

Will Walmart’s acquisition of Vibe.co create an AOL-esque walled garden – or a CTV platform advertisers actually want to use?

Viant reported $104.3 million in Q2 revenue this week, up from $77.9 million a year ago, outpacing the market by a third. Wall Street’s reaction? A shrug. Viant’s shares have been roughly flat since ...