Ad performance is the top priority for advertisers. Which is why video publishers are wringing more data and AI features into ...
Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as ...
YouTube's remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.
With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...
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