If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more outcome-relevant opportunities.
Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as ...
Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.
Marketers debate whether to build or buy tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity.
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