Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny ...

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has received.

Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the ...

Verizon Value President David “DK” Kim on the lingering stigma around prepaid wireless and taking a more nuanced approach to ...

If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery ...