AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this ...
The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...
The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad ...
WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game ...
Nielsen has entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2 ...