Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.

Everyone's investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to ...

Plastering ads all over New York City subways is one effective way to get attention – including, apparently, from Walmart. On Tuesday, Walmart announced that it is buying Vibe.co, the French ...

Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, ...

Concord, an agentic media execution platform, announced $3 million in seed funding. But it's not going the fully agentic ...

Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations ...