WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.

Retail media's future depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.

Dive into AdExchanger's Starter Story coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Publishers enter 2026 prioritizing stability over scale as traffic drops, AI reshapes ad ops and curation becomes essential.

In pursuit of ad revenue, Dow Jones bets on direct relationships, first‑party audiences, and using data to enrich ad campaigns.

A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.