A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.
In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a ...
AI search tests competitor-targeted ads; Publishers’ prediction widgets risk backlash despite engagement gains; Trump library ...
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