No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

Scripps CRO Brian Norris on why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping ...

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

The Trade Desk will share revenue with ID providers if they contribute unique data signals that aren’t already offered by the ...

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...