No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

Dive into AdExchanger's Tom Burke coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.

Dive into AdExchanger's Phil Andraos coverage for the latest updates, expert opinions, and analysis shaping the future of ...