Dive into AdExchanger's programmatic vs direct buying coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the first time.

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

Smartly is acquiring INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking.

Why do individual web pages now require as much memory to run as an entire operating system did 30 years ago? Ad tech, baby.

Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?