PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
Big agencies wrestle with offsetting the rising cost of token consumption. And OpenAI has policies for brands to apply ad ...
New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.
On Monday, IAB published “Measuring Visibility in the AI Era,” a set of guidelines, recommendations and important data points ...
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