Ads will be determined by the content of a user’s current conversation, as well as past chats and engagement with other ads, ...
OpenAI launched ads this week, turning ChatGPT into an ad platform – just days after rival Anthropic mocked the move in a ...
If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark ...
Dive into AdExchanger's Ray Ostor coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Dive into AdExchanger's prompt targeting coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing the clearing price.” ...
The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests. Criteo has an optimistic pitch for future growth, but ...
Roku has a simple equation for gen AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend.
AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e. profit) went from $600 million in Q4 2024 to $1.1 billion in the ...
Dive into AdExchanger's QuickFrame AI coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Dive into AdExchanger's real time measurement coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
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