Horizon Media's Bob Lord says most agencies obsess over cost efficiency when AI brings the ability to become a growth partner ...

Nielsen is rolling out a few upgrades to its Big Data + Panel video ad measurement currency that will go live by the end of ...

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

Google wins the bidding for Spirit Airlines' defunct user data, and surprise, it'll be used to train generative AI.