CTV upfront spend has surpassed linear TV this year, but the industry continues to value audiences using metrics built for a bygone era.
Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...
Amazon is building new AI features into its ads business, and humans are still the ones making the purchases – for now.
How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand sports coverage.
DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation. The deal is a logical one for a variety of reasons. The two fit into the same ...
Tatari's new optimization engine sits at the ad server level and uses machine learning to determine which TV ads to serve to which audiences.
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