Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ...

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove ...

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original ...

Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused ...

Campaign reports look different these days; does Meta deserve our attention?; and YouTube tries to prove its versatility.

The focus on performance remained, of course, but the three companies we covered – Warner Bros. Discovery, Netflix and ...