Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...
Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no ...
Not to put too fine a point on it, but GSP can be a cesspool of brand-unsuitable inventory, the type that would make ...
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin ...
Rafa Flores helped build an "intelligent CDP." But also he also used his product development skills to address his own ...
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