Katsur, CEO of the IAB Tech Lab, also spoke at Prog AI. After his session on the evolution of advertising from ML to agentic ...
Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...
It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...
Snap is helping marketers optimize campaigns with its new attribution product which unifies Snap data and data from mobile ...
Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The ...
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