Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine.

Streaming ads for pharma brands are up by 88%. But nonstop ads for treatments of rare maladies suggests CTV ad targeting isn’t all that precise.

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better – not ...

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can work.