Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...

Dive into AdExchanger's Zach Kornfeld coverage for the latest updates, expert opinions, and analysis shaping the future of ...