Gila Wilensky discusses her new role overseeing Monks' media and data practice, and what it really means to be an "AI first" ...

Amazon touts recent Fire TV upgrades meant to help viewers find content more easily, including when they are watching the ...

There's a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to ...

For the first time, Omnicom can compare ad frequency and performance across streamers, which typically keep exposure data ...

In a move described as a “defining moment” for the company, Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of ...

Pixability's new MCP-enabled agent integrates Pixability’s proprietary YouTube intelligence and data into client platforms.

It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships ...

The Trade Desk is pushing Ventura OS, but the real story is what TTD’s ambitions reveal about conflicts of interest within ...

On Thursday, Penske Media Corp. announced it will be acquiring the remaining half of Vox Media’s assets, including The Verge ...

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...

Dive into AdExchanger's Freedom of the Press Foundation coverage for the latest updates, expert opinions, and analysis ...