Agentic AI just ran a campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a ...

Systems built for one purpose, governed by a narrow group of stakeholders, are being used in ways the people subject to them ...

Alphonso is weighing a traditional IPO, a joint venture with Comcast or a billion-dollar private equity deal with the Koch ...

OpenX CTO Joel Meyer, who was named Prebid's new chairman, previews the org's next phase and helping publishers navigate ...

Per-token price for frontier models may go up or down, but the cost to solve complex problems is going to increase, writes ...

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media ...

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting ...

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

Dive into AdExchanger's Training Data coverage for the latest updates, expert opinions, and analysis shaping the future of ...