The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should ...

Yahoo is not like other companies promoting AI buzz; Elite "clippers" turn longform content into short, shareable clips; The ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an integration between Samsung Ads and ...

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data?

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their ...

Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA ...

The biggest risk for marketing orgs this year isn't choosing the wrong AI – it's letting “AI perfectionism” delay their ...

Should businesses advertise on AI media platforms? It depends on how consumers in your category are already using AI and how ...