Viant's new product for publishers cuts out SSPs; Google and TTD won't renew their TAG accreditations; and OpenAI may lower ...

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched ...

In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes ...

Innovid's latest serves as the “brain” behind a company's orchestration layer. Optimum says it reduces manual work and cuts ...

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday ...

With deterministic data becoming less reliable, advertising's real value comes from being able to predict where audiences ...

Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and ...

IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater ...

Bending Spoons, an Italian digital media conglomerate that owns good-old web properties like AOL, Eventbrite, Vimeo and ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

You don’t usually hear someone talk about peptide serums and CAC in the same breath. But that’s a normal day for goop CMO ...