TIME is using Kana’s AI agents to draft proposals and troubleshoot campaigns – but not to replace the relationships that ...
Fully autonomous media buying may be years away, but AI agents don’t need new pipes or standards to start evaluating ...
Letterboxd’s AI training potential might be worth buying; The Fox-Roku acquisition is now complete; and Google is altering ...
Digital Culture Group aims to stop potentially offensive ads before they ever go live by determining what will resonate with ...
AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player ...
Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.
The easy read is that a delivery app is buying another delivery app. Actually, DoorDash is buying a revenue mix it has never ...
WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.
People Inc.’s traffic from Google search is down 70% over the past two years, and by 26% in Q3. But its digital revenue is still growing, albeit slowly.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...
Gift shoppers wait until the last minute, but when they show up, they know exactly what they want, says Erica Randerson of ...