TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...
The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku ...
If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of ...
CuriosityStream was nearly de-listed from the Nasdaq, but now its profits are soaring thanks to data deals with Google, ...
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...
In the modern streaming landscape, everything old is new again. Take NBCU, which is trying to bring back TV bundles and ...
Agentic AI just ran a campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a ...
Systems built for one purpose, governed by a narrow group of stakeholders, are being used in ways the people subject to them ...
New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, ...
New media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet.
Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...
Alphonso is weighing a traditional IPO, a joint venture with Comcast or a billion-dollar private equity deal with the Koch ...
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