If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom's Q3 earnings on ...

Retail media infrastructure company Kevel announced a $52 million Series D, with plans to use some of that money to fund ...

ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look ...

NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from ...

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and ...

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less ...

Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and ...

Dive into AdExchanger's Owen Lewis coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's openAI ad enhancements coverage for the latest updates, expert opinions, and analysis shaping the ...

Netflix unveiled the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite.

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics ...

Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking industry has not stopped trying to track users ...