How will prediction markets affect the Big Game?; The agentic arms race is taking off; professional content still rules the ...
Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more ...
Investors who wanted Skydance co-CEOs David Ellison and Ynon Kreiz to pull back the curtain on the combined entity’s finances ...
In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has ...
PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads ...
OpenAI’s Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with trust taking priority over ...
No major retail media player has taken as circumspect an approach to advertising revenue as Shopify. As the payment processor ...
Fully autonomous media buying may be years away, but AI agents don’t need new pipes or standards to start evaluating ...
It’s been a hot year for mergers and acquisitions in ad tech and media. But the M&A trend might be due for a cooldown. The thinking goes that Republican administrations – particularly the Trump admin ...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...
Letterboxd’s AI training potential might be worth buying; The Fox-Roku acquisition is now complete; and Google is altering ...
Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. But for a month now, Criteo’s market cap has hovered ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results