Three quarters in and MNTN CEO Mark Douglas isn’t changing his script: small businesses need performance-driven CTV they can ...

Ads will be determined by the content of a user’s current conversation, as well as past chats and engagement with other ads, ...

OpenAI launched ads this week, turning ChatGPT into an ad platform – just days after rival Anthropic mocked the move in a ...

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the ...

Amazon opened up its Prebid adapter for beta testing on January 21. Publishers are preparing to test, and we spoke with ...

TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling ...

Albertsons’ Brian Monahan on conversational AI, incremental measurement, and building modern in-store networks.

Dive into AdExchanger's Ray Ostor coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing the clearing price.” ...

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce ...

For brands, this opens a new lever beyond impressions. But publishers' first-party data and on-site inventory could become less valuable for targeting.

Dive into AdExchanger's prompt targeting coverage for the latest updates, expert opinions, and analysis shaping the future of ...