Why Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine.
Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...
The parts of AI that touch real money should always sit on infrastructure that’s been doing this long enough to know how to ...
Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is ...
Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...
Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...
AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off ...
Can a verifier stay independent when it joins a measurement giant? Nielsen’s Karthik Rao makes the case for its DoubleVerify ...
Walmart is providing negative keyword exclusion for its search advertising. Plus: What's next for ad monetization in live sports streaming.
Liquid Death's chief media and digital commerce officer, Benoit Vatere, is tackling one of the gnarliest problems in CPG: incrementality.
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