Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without ...

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Influential CEO ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused ...

TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ...

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative ...

Campaign reports look different these days; does Meta deserve our attention?; and YouTube tries to prove its versatility.

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for ...