PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads ...

OpenAI’s Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with trust taking priority over ...

In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has ...

Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more ...

Investors who wanted Skydance co-CEOs David Ellison and Ynon Kreiz to pull back the curtain on the combined entity’s finances ...

Fully autonomous media buying may be years away, but AI agents don’t need new pipes or standards to start evaluating ...

Letterboxd’s AI training potential might be worth buying; The Fox-Roku acquisition is now complete; and Google is altering ...

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...

The easy read is that a delivery app is buying another delivery app. Actually, DoorDash is buying a revenue mix it has never ...

Because Google has so thoroughly baked AI into its search experience, Google has determined that turning off AI for schools ...

Gift shoppers wait until the last minute, but when they show up, they know exactly what they want, says Erica Randerson of ...