Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it ...

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a ...

AI search tests competitor-targeted ads; Publishers’ prediction widgets risk backlash despite engagement gains; Trump library ...

Dive into AdExchanger's David Hertog coverage for the latest updates, expert opinions, and analysis shaping the future of ...

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym ...

Dive into AdExchanger's Imani Thompson coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Resist Tech Monopolies coverage for the latest updates, expert opinions, and analysis shaping the ...

By studying a combination of past campaign results, CRM data and third-party data, Envive develops a clear understanding of a ...

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their ...

Dive into AdExchanger's halo effect coverage for the latest updates, expert opinions, and analysis shaping the future of ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

Platforms often use talent to corroborate upfront pitches. But YouTube also needs to prioritize its competitive ...