Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace ...

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

Dive into AdExchanger's Tim Slater coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Tom El-Bez coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Machines can now flag anomalies, surface trends and spin insights in seconds. Yet, even with its speed, AI still can’t decode ...

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its ...

Scripps CRO Brian Norris on why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping ...

Anthropic shades OpenAI in Superbowl ad; UK gets stricter on ads about fatty and/or salty products on TV; The Washington Post ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...