The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are ...

The annual fee starts at $5,000 for companies that sell the personal data of 100,000 or fewer New Jersey consumers, and it ...

Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.

As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy ...

PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

Dive into AdExchanger's PayPal Ads ID coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or ...

The trial that proved Google operates an ad tech monopoly is over. And the court’s behavioral remedies for Google’s monopoly have been unsealed. If you need a refresher on the final remedies, we’ve ...

Jenny Wall is a veteran of the TV and CTV industry but tends to specialize in what she calls “disruptive” companies. She worked at HBO when cable was still new, at Netflix and Hulu when streaming TV ...