The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for ...

Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand.

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, ...

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. It’s a lower-cost, high-volume ...

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

Olyzon raises $10 million for TV AI; Transparency now matters more than neutrality; OpenAI expands ChatGPT ads to SMBs.

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms ...