The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.
Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of ...
Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media ...
LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and ...
Retail media infrastructure company Kevel announced a $52 million Series D, with plans to use some of that money to fund ...
ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look ...
If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom's Q3 earnings on ...
NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from ...
Netflix unveiled the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite.
ChatGPT launches a new iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making ...
Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking industry has not stopped trying to track users ...
Dive into AdExchanger's Owen Lewis coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results