It was no secret that Xbox has been cooking up plans for an ads biz for quite some time, despite the fact that gamers are ...

Apple's new WebKit block list for ad tech and data brokers could expand to include a much broader slate of ad tech and ...

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the ...

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

An AI agent can stay inside its budget and still spend too much. And the evidence of campaign performance can still arrive ...

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...

But the company uncomfortably straddled the digital news economy. Its role as a comment board operator, placing widgets at ...

When AI agents can churn out the strategy deck in seconds, agencies need a better pitch than “we do everything.” ...

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology ...

Custom buying agents pair identity data from NBCU and FreeWheel with audience intelligence from Dentsu and Newton to ...

Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech ...