No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

Scripps CRO Brian Norris on why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping ...

Anthropic shades OpenAI in Superbowl ad; UK gets stricter on ads about fatty and/or salty products on TV; The Washington Post ...

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns.

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes ...

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming ...

If you want to protect your margins, your data and your long-term strategy, here are five questions worth asking before you sign anything.

As Epic Games Co-Founder and CEO Tim Sweeney put it in a memo: “Market conditions today are the most extreme we’ve seen since those early days, with massive upheaval in the industry accompanied by ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

The biggest risk for marketing orgs this year isn't choosing the wrong AI – it's letting “AI perfectionism” delay their ...