Dive into AdExchanger's Phil Andraos coverage for the latest updates, expert opinions, and analysis shaping the future of ...
IAS partnered with Reuters to examine just how often blunt keyword blocking demonetized content that otherwise met IAS’s brand suitability standards.
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...
We've spent years debating third-party cookies, but AI settled the debate. First-party data isn’t just preferred; it’s ...
A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.
Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.
Dive into AdExchanger's Commerce Roundup coverage for the latest updates, expert opinions, and analysis shaping the future of ...
IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...
Lawmakers pay attention to what the electorate cares about, which includes data privacy. An issue that once made peoples’ eyes glaze over has now become a “kitchen table” topic, said Krista Griffith, ...
Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide ...
Scripps CRO Brian Norris on why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping ...
Move over, RTB, because there’s a new way of buying ads in town. On Thursday, Swivel, an AI sales and ad ops automation company, and CTV ad platform Olyzon announced a partnership, bringing buy-side ...