Dive into AdExchanger's Top Eleven coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Unity Audience Hub coverage for the latest updates, expert opinions, and analysis shaping the future ...

For the first time, Unity's audiences are available for ad targeting outside the Unity platform, with Index extending Unity’s ...

Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines.

Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Dive into AdExchanger's Doug Wyatt coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym ...

By studying a combination of past campaign results, CRM data and third-party data, Envive develops a clear understanding of a ...

Dive into AdExchanger's emerging markets coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.