Programmatic access will begin rolling out across all global regions in Q3 this year, and will first be available through The ...

Viant's new product for publishers cuts out SSPs; Google and TTD won't renew their TAG accreditations; and OpenAI may lower ...

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched ...

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are ...

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday ...

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with ...

Ad performance is the top priority for advertisers. Which is why video publishers are wringing more data and AI features into ...

StatSocial launched Digital Twins, which allows brands to simulate audience research using AI-generated profiles built from ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and ...

With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...

Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated ...

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and ...