We've spent years debating third-party cookies, but AI settled the debate. First-party data isn’t just preferred; it’s ...

Dive into AdExchanger's Commerce Roundup coverage for the latest updates, expert opinions, and analysis shaping the future of ...

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns.

Lawmakers pay attention to what the electorate cares about, which includes data privacy. An issue that once made peoples’ eyes glaze over has now become a “kitchen table” topic, said Krista Griffith, ...

Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide ...

Scripps CRO Brian Norris on why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping ...

Dive into AdExchanger's Caryn Banchek coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its ...