OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...

TikTok comments can now include polls and videos; vertical video app Shortical introduces AI ads; and Meta's upcoming ...

A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

The company, which helps advertisers pick the right tech partners, is also launching an accelerator program to help tech ...

Dive into AdExchanger's Rajeev Nair coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's The Trade Desk Kokai coverage for the latest updates, expert opinions, and analysis shaping the ...

Recommendations always hit better when they come from someone you trust, rather than a stranger. Which is why creator marketing platform Hummingbirds puts community at the center of its strategy. “You ...

Google will not be required to break up its ad tech business, despite a federal court ruling that found the company operated a monopoly last April.

CTV’s growth will hinge on randomized experiments that prove premium video advertising delivers incremental business results.