Alphonso’s founders lobbed yet another lawsuit at LG Electronics, and the stakes are high. They're seeking up to $4.5 billion ...
AirOps' new Page360 platform helps brands update their content to better perform across traditional search, AI search and ...
Democracy dies in darkness, but also in newspaper layoffs; The Trade Desk loses its CFO (again); and start saving up for ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after ...
Advertising’s agentic future relies on capabilities that don't exist yet. AdCP may one day make buying easier, but it won't ...
Goodbye for real this time, TikTok ban; Hello to ForbesPredict; and who knows what’s up with Business Insider?
YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...
Netflix, Amazon Prime, Apple, et al. spend tens of millions to snag names like John Cena, Mark Wahlberg, Reese Witherspoon, ...
The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s ...
Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here.
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