I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original ...

Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused ...

Campaign reports look different these days; does Meta deserve our attention?; and YouTube tries to prove its versatility.

The focus on performance remained, of course, but the three companies we covered – Warner Bros. Discovery, Netflix and ...

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative ...

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for ...

Bloomberg produces hours of live content a day, and it’s shifting its contextual targeting focus beyond standard display ads ...

AdExchanger regularly publishes curated columns from the marketing industry’s big thinkers, including strategists, technology experts, brands, media executives and agency leaders. We welcome ...

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data ...

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ...

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...