Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to ...

Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

Jana Meron and Scott Messer talk through the sell side’s biggest challenges and what Google avoiding an ad tech breakup means ...

Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad ...

Dive into AdExchanger's Tim Hart coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

The lawsuit covers the period prior to Grindr’s 2020 acquisition by investment group San Vicente Acquisition LLC. It claimed ...

Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand ...