Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its ...

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

The Trade Desk will share revenue with ID providers if they contribute unique data signals that aren’t already offered by the ...

Scripps CRO Brian Norris on why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

Anthropic shades OpenAI in Superbowl ad; UK gets stricter on ads about fatty and/or salty products on TV; The Washington Post ...

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns.

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes ...