Hightouch's new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square ...

Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle ...

Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no ...

Somewhere between what the ad industry says and what the market rewards is often where the truth lives. Here are three ...

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin ...

Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...

Not to put too fine a point on it, but GSP can be a cesspool of brand-unsuitable inventory, the type that would make ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

Rafa Flores helped build an "intelligent CDP." But also he also used his product development skills to address his own ...

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google ...

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...

For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...