Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...

The case against Hims & Hers over alleged health-data sharing is just the latest reminder that trust must go beyond marketing ...

Liquid Death's chief media and digital commerce officer, Benoit Vatere, is tackling one of the gnarliest problems in CPG: incrementality.

Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients.

VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...

No other company in ad tech held that position, which is exactly why the LiveRamp acquisition has raised a question with no ...

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...

WBD missed investor expectations in Q2 but, unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings ...

The next internet will not be built by humans clicking buttons, but by agents acting on behalf of people, brands, publishers ...

AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this ...

For the Amazon marketing team in particular, generative creative is an important tool, Smithuysen said. The Cuisinart brand ...