Dive into AdExchanger's Training Data coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...

A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this ...

How long does it take you to decide what to watch after you turn your TV on? According to Nielsen’s 2023 State of Play report ...

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...

What happens when you let an AI agent handle back-to-school shopping – and realize you may have outsourced the fun parts, too ...

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

Nielsen is rolling out a few upgrades to its Big Data + Panel video ad measurement currency that will go live by the end of ...

Horizon Media's Bob Lord says most agencies obsess over cost efficiency when AI brings the ability to become a growth partner ...

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

Google wins the bidding for Spirit Airlines' defunct user data, and surprise, it'll be used to train generative AI.

The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone.