LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance publishers.

When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...

Google tests a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability ...

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...