Dive into AdExchanger's Tiffanie Boyd coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools.

It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to ...

Jana Meron and Scott Messer talk through the sell side’s biggest challenges and what Google avoiding an ad tech breakup means ...

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

Dive into AdExchanger's Hannah Schatz coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.