Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

Google has to hand over some of its AI features to competitors; when LLMs will (or won't) be critical; and publishers are ...

Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The streaming service – on paper, at least ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...

PayPal Ads' Mark Grether on what sets retail media networks apart, proving ROI and incrementality to CFOs, and the four ...

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service ...