Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the ...

Verizon Value President David “DK” Kim on the lingering stigma around prepaid wireless and taking a more nuanced approach to ...

Media fragmentation means marketers need better targeting strategies and data. AHS partnered with Audigent to improve its ...

If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery ...

Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t ...

Meet Termzy AI, a browser extension that uses DeepSeek’s LLM to analyze and summarize online contracts and surface the most ...

Behind the scenes, Amazon quietly relies on third parties to sell some inventory on owned-and-operated properties.

The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without accountability and ...

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...