Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.

Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance ...

Scaled show-level optimization is not a standard product. In many cases, that functionality is still in the early stages of development.

It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism.

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability ...

When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...