As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

At Programmatic AI 2026, Jordan Cauly, founder of a publisher monetization consultancy, talked using AI in ad ops.

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Katsur, CEO of the IAB Tech Lab, also spoke at Prog AI. After his session on the evolution of advertising from ML to agentic ...

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Snap is helping marketers optimize campaigns with its new attribution product which unifies Snap data and data from mobile ...

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The ...

Research from Sonata Insights and MRI Simmons suggests 62% of US adults trust AI to provide reliable information, up from 50% ...

Between signal loss and aging data, most of the data companies have is spotty. But despite what you may have heard, agentic ...

It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and ...

Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without ...