Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer ...

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal ...

Submit your comic caption idea by 5 p.m. ET on Mon., March 9, 2026 for the chance to win a free ticket to Programmatic AI in ...

Dive into AdExchanger's Versant Media coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Mark Lazarus coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

On Tuesday, Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was ...

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI.

The surveillance state targets state employee’s vehicles; Belgium targets Google’s ad tech business; and brands embrace being ...

AI agents evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting ...

The explosion of FAST channel CTV programming has led to a worrisome glut of ad supply and concerns over a lack of impression ...

Dive into AdExchanger's Mattia Salvi coverage for the latest updates, expert opinions, and analysis shaping the future of ...