People Inc. plans to downsize by focusing on its key properties. It makes sense considering its portfolio has lost two-thirds ...

The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and ...

Here are the most material gaps that the buy side experiences between CTV supply sent from the publisher and supply sent from ...

OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly ...

Agentic advertising is forging a wave of unexpected programmatic alliances, with The Trade Desk and Yahoo DSP getting in on ...

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the ...

Dive into AdExchanger's TikTok alcohol ads coverage for the latest updates, expert opinions, and analysis shaping the future ...

Paramount Skydance's planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by ...

Google Ads launched a host of AI measurement tools, including Map View to Data Manager, and updates to GeoX and Google ...

Manscaped CMO Marclo Kertész on the brand’s first Super Bowl ad and its shift from a focus on performance DTC to a broader ...

America’s 20 state-run health insurance exchanges use advertising trackers from platforms. Plus: The booze brands are coming ...

WPP is shifting to a pay-for-performance revenue model. But there are many barriers to clear before PFP becomes the industry ...