It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought InstacartT ...

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...

What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year ...

Amazon is building new AI features into its ads business, and humans are still the ones making the purchases – for now.

If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what ...

Tatari's new optimization engine sits at the ad server level and uses machine learning to determine which TV ads to serve to ...

The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.

How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand sports coverage.

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the ...

SEO vendors say Google is deliberately poisoning and polluting search responses when an agentic rival scrapes a page.

CTV upfront spend has surpassed linear TV this year, but the industry continues to value audiences using metrics built for a bygone era.