Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block ...

Dive into AdExchanger's Monetix Ads coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature ...

ChatGPT launches a new iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making ...

Traditional TV buying has always required campaigns to work in broad strokes. But political campaigns' audience-first ...

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics ...

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less ...

In a head-to-head comparison of several MMM approaches, we found that the same business data could produce meaningfully ...

Dive into AdExchanger's Steve Williamson coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can ...

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...

Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those ...