PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

Big agencies wrestle with offsetting the rising cost of token consumption. And OpenAI has policies for brands to apply ad ...

New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.

Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low ...

A combination of layoffs, lawsuits and AI operating costs set back Meta's Q2 earnings, despite increased revenue.

Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style ...

Hightouch's new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square ...

Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle ...

Selling a political candidate in a hyper-polarized, 24-hour news environment is no easy feat, says DSPolitical CEO Mark ...

Amazon’s advertising businesses earned a total of $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025 and good for a 26% ...

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin ...

Sweetgreen tapped video advertising startup Atmosphere TV to run video ads in public spaces where people were likely watching ...