Ads will be determined by the content of a user’s current conversation, as well as past chats and engagement with other ads, ...

OpenAI launched ads this week, turning ChatGPT into an ad platform – just days after rival Anthropic mocked the move in a ...

Three quarters in and MNTN CEO Mark Douglas isn’t changing his script: small businesses need performance-driven CTV they can ...

The first age of online personal shopping tools came via browser toolbars and other download services, such as Honey, that ...

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the ...

Albertsons’ Brian Monahan on conversational AI, incremental measurement, and building modern in-store networks.

TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling ...

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce ...

Amazon opened up its Prebid adapter for beta testing on January 21. Publishers are preparing to test, and we spoke with ...

Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing the clearing price.” ...

Roku has a simple equation for gen AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend.

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers ...