This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...
Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...
Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 ...
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...
PE's strategy of acquiring ecommerce-focused publishers is seeing diminishing returns amid search changes that ding affiliate ...
As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...
Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
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