AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

Retailers are looking for ways to make certain products feel premium in order to attract a higher-earning audience while also ...

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

Gamera raised $1.6 million to promote its service that combines data about a site's ad experience with data about how its ads ...

A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement ...

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

Former Texas privacy enforcer Tyler Bridegan breaks down how regulators decide which companies to target – and how to stay ...

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, ...

Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...