Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup ...
Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...
An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood ...
CloudX CEO Jim Payne – of MoPub and MAX fame – has a new startup that uses AI agents to take the pain (sorry, had to) out of ...
Triton Digital's new tool lets publishers see how their audience size compares to other podcasts at the show and episode ...
It's hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn't all it's ...
Higher ad rates for sports and news, along with Tubi’s growth, were offset by lower political advertising revenue and lower ...
CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.
At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the ...
Dive into AdExchanger's vibe coding coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Dive into AdExchanger's Washington Post layoffs coverage for the latest updates, expert opinions, and analysis shaping the ...
GDP vs. ROI One long-standing concern among investors is that ad-dependent businesses – even the largest ad platforms – are ...
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