Outcomes Era is already fading, writes Joe Zappa. But the evidence suggests the opposite. The Outcomes Era is accelerating.

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

One of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than ...

Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.

Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.

Retail’s Big Show, the NRF’s annual flagship event in New York City earlier this week, is where you go for a sense of what’s ...

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, ...

The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its ...

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to ...

A Google divestiture is still in the cards; the IAB's new framework lays out exactly when to disclose use of AI; and ...

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and ...

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.