A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a ...

AI search tests competitor-targeted ads; Publishers’ prediction widgets risk backlash despite engagement gains; Trump library ...

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...

Dive into AdExchanger's David Hertog coverage for the latest updates, expert opinions, and analysis shaping the future of ...

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym ...

By studying a combination of past campaign results, CRM data and third-party data, Envive develops a clear understanding of a ...

Dive into AdExchanger's W3C Attribution coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Imani Thompson coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Resist Tech Monopolies coverage for the latest updates, expert opinions, and analysis shaping the ...

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their ...