So far, it seems like companies that have prioritized unifying and managing their own ad tech stack are having the most ...

Disney's Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.

We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

Confusion in CTV isn’t a natural byproduct of a maturing market; it’s an outcome of how distributors protect their pricing ...

The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media ...

In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to a 5% YOY decline ...

Skai’s Jeff Cohen on why leading retailers and brands are already rethinking their strategies for the AI era, even though ...

Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report ...

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather targeting and ...

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic ...

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to ...