Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything ...
Nielsen announced a new ad performance capability to help buyers predict sales lift and incremental revenue for Nielsen One ...
Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience ...
Dappier's new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal ...
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. (Not great.) ...
Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
What advertiser wouldn’t want in on a high-demand, high-intent opportunity? The catch, of course, is having enough scale to make it worth the spend. Although buyers are eager to invest in ChatGPT, ...
AdExchanger and Equativ are partnering to power live content, executive conversations and multi-channel distribution from ...
Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines ...
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