OpenAI launched ads this week, turning ChatGPT into an ad platform – just days after rival Anthropic mocked the move in a ...

Ads will be determined by the content of a user’s current conversation, as well as past chats and engagement with other ads, ...

Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing the clearing price.” ...

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests. Criteo has an optimistic pitch for future growth, but ...

Roku has a simple equation for gen AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend.

If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark ...

For brands, this opens a new lever beyond impressions. But publishers' first-party data and on-site inventory could become ...

Albertsons’ Brian Monahan on conversational AI, incremental measurement, and building modern in-store networks.

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the ...

Dive into AdExchanger's Ray Ostor coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Amazon opened up its Prebid adapter for beta testing on January 21. Publishers are preparing to test, and we spoke with ...

TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling ...