The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big ...

At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save.

Zefr's new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP ...

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ...

Wall Street investors know that, in the advertising business, Q1 is generally the poorest-performing period of the year. And ...

Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to ...

Marketers want to discuss what’s real for agentic tools. Not the grand ambitions or the just-out-of-reach magical AI ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within ...

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade ...

Dive into AdExchanger's Tower 28 coverage for the latest updates, expert opinions, and analysis shaping the future of ...