Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...
When a model is trained on a brand's full converter base, it can better identify patterns that distinguish a casual browser from someone close to buying.
Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...
PayPal Ads' Mark Grether on what sets retail media networks apart, proving ROI and incrementality to CFOs, and the four ...
Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...
How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...
Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly ...
Optable's Vlad Stesin on Agentic Advertising, Workflow Automation, and What Comes Next | Cannes 2026 A year ago at Cannes, ...
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are ...
Xpln.ai launches of Ideal Attention Time, a metric that helps advertisers understand exactly how much attention their ...
Meta's AI creative products still need work; the role of humans in agentic media buying; and how Vizio TV owners can opt out of sharing data with Walmart.
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