Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

To that end, Meta is redesigning its Partnership Ads hub within Meta’s Ads Manager to make it easier to manage creator-made ...

The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ...

Dive into AdExchanger's Jimmie Stone coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data?

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...