A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.

Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide ...

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, ...

At the IAPP Global Summit and IAB Public Policy & Legal Summit, regulators shared they are paying more attention to data ...

Dive into AdExchanger's sports leagues coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace ...

I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies ...

Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data.

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns.

Dive into AdExchanger's Sonia Chung coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.