The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should ...

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

Dive into AdExchanger's CTV identity resolution coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about ...