Timed to upfronts, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV and releasing a ...

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday.

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...

Reward Apps faces data broker allegations; Apple bolsters its advertising business; Comments are all the rage in social media ...

Multicultural publishers struggle to scale their audience for RFPs. Some are turning to tools like AdGrid’s Audience ...

Dive into AdExchanger's Timothy Libert coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

TelevisaUnivision's streaming inventory is now available to buy through ad activation company fullthrottle.ai’s self-serve ...

Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response ...

Dive into AdExchanger's Keller Postman coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.