Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...

Triton Digital's new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.

Higher ad rates for sports and news, along with Tubi’s growth, were offset by lower political advertising revenue and lower ...

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. Since the company reported total revenue ...

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

GDP vs. ROI One long-standing concern among investors is that ad-dependent businesses – even the largest ad platforms – are ...

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so.

The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together.

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...