MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...

California protects an individual's right to sue when a company violates data privacy law. So privacy compliance means knowing what juries will tolerate.

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or ...

In a world overrun with LLMs, SQREEM wants credit for not having one. On Wednesday, the behavioral intelligence company appointed Stephen Yap as its new CEO to help make that case. Yap joins from ...

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

Dive into AdExchanger's PayPal Ads ID coverage for the latest updates, expert opinions, and analysis shaping the future of ...

PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data ...

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.