Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA ...

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their ...

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators.

Dive into AdExchanger's Newfronts 2026 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Should businesses advertise on AI media platforms? It depends on how consumers in your category are already using AI and how ...

Brave's ads chief Jean-Paul Schmetz on competition in the search and browser markets, the rise of AI search and the Google ...

Customers don't need perfection. But they do need to know that a brand will make it right when something goes wrong.

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about ...

The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the ...