Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low ...

Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style ...

A combination of layoffs, lawsuits and AI operating costs set back Meta's Q2 earnings, despite increased revenue.

Sweetgreen tapped video advertising startup Atmosphere TV to run video ads in public spaces where people were likely watching ...

Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and the AI that ...

Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...

Dive into AdExchanger's World Cup campaign coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Sweetgreen wraps campaign coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Hightouch's new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square ...

Performance marketing has fundamentally changed how marketers define success. Better targeting, attribution and optimization ...

Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle ...

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin ...