AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts ...

More Better Ads For all the talk of “enshittification” on the web thanks to advertising, evidence suggests that increased ad ...

CTV spending is flattening, performance is plateauing and buyers are hesitant to push budgets further because they cannot see what they are buying.

Manscaped's CMO on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, ...

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...

You can’t buy your way to the top of a large-language model. But brands can still make an impact, says Innocean's Tracy ...

AudienceMix, a new curation startup, makes it more cost effective to mix different audience segments using only the data ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a ...

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and ...

For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for ...