If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Influential CEO ...

Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise ...

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative ...

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for ...

The DOJ is taking another crack at Google Search scam artists with a case against an Illinois-based home services company ...

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data ...