NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...

Horizon Media's Bob Lord says most agencies obsess over cost efficiency when AI brings the ability to become a growth partner ...

What happens when you let an AI agent handle back-to-school shopping – and realize you may have outsourced the fun parts, too ...

Nielsen is rolling out a few upgrades to its Big Data + Panel video ad measurement currency that will go live by the end of ...

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

Google wins the bidding for Spirit Airlines' defunct user data, and surprise, it'll be used to train generative AI.

Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone.

Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy.

Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is ...

Why Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine.