YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

Gamera raised $1.6 million to promote its service that combines data about a site's ad experience with data about how its ads ...

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Netflix, Amazon Prime, Apple, et al. spend tens of millions to snag names like John Cena, Mark Wahlberg, Reese Witherspoon, ...

The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s ...

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here.

AdMonsters is officially joining AdExchanger, unifying content under one site on AdExchanger’s domain to further connect our ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.