From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally paying ...

Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

For years, MFA was a mostly web-based problem. Now, gen AI has supercharged the made-for-advertising model, and it’s infecting social media feeds.

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever ...

After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

Broadsign may actually be building an attractive acquisition target. And one of the major cross-platform Big Tech players ...

Spencer's departure is the latest in a spate of leadership changes at The Trade Desk. And it comes at a time of tension ...

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even ...

America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a ...