The publisher-focused DOJ v. Google ad tech antitrust trial is finished. And a judge will decide the fate of Google’s ...

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news ...

Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets ...

Then, Senior Editor James Hercher unpacks earnings of publicly traded DSPs and SSPs, during which multiple CEOs reported ...

As they pull back on content moderation, social media platforms are unsurprisingly becoming havens for antisemitism, hate ...

Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas.

Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak.

Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...

It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and ...