If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what ...

CTV upfront spend has surpassed linear TV this year, but the industry continues to value audiences using metrics built for a bygone era.

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...

Amazon is building new AI features into its ads business, and humans are still the ones making the purchases – for now.

How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand sports coverage.

What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year ...

DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation. The deal is a logical one for a variety of reasons. The two fit into the same ...

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the ...

SEO vendors say Google is deliberately poisoning and polluting search responses when an agentic rival scrapes a page.

Tatari's new optimization engine sits at the ad server level and uses machine learning to determine which TV ads to serve to which audiences.

The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.

Podcasters can open their inventory to programmatic demand to complement their direct-sold host-read ads and monetize their ...