When it comes to managing fraud, there are four steps CTV publishers should take to remove bad actors from the supply chain.

Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more ...

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup ...

Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large ...

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...

Triton Digital's new tool lets publishers see how their audience size compares to other podcasts at the show and episode ...

Dive into AdExchanger's Will Flaherty coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Airpost, which just announced $4.1 million in seed funding, creates video ads for brands using a blend of AI and ...

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat ...

For smaller, independent CTV publishers, reseller crackdowns look less like a clean-up and more like yet another revenue ...