Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data?

Dive into AdExchanger's Red Roof coverage for the latest updates, expert opinions, and analysis shaping the future of ...

The biggest risk for marketing orgs this year isn't choosing the wrong AI – it's letting “AI perfectionism” delay their ...

Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an integration between Samsung Ads and ...

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA ...

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their ...

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and ...

The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?

Dive into AdExchanger's Zack Gharib coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.