Snap is helping marketers optimize campaigns with its new attribution product which unifies Snap data and data from mobile ...

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The ...

Research from Sonata Insights and MRI Simmons suggests 62% of US adults trust AI to provide reliable information, up from 50% ...

Between signal loss and aging data, most of the data companies have is spotty. But despite what you may have heard, agentic ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Influential CEO ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise ...

Campaign reports look different these days; does Meta deserve our attention?; and YouTube tries to prove its versatility.