Dive into AdExchanger's Wise Equity coverage for the latest updates, expert opinions, and analysis shaping the future of ...

The surveillance state targets state employee’s vehicles; Belgium targets Google’s ad tech business; and brands embrace being ...

AI agents evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting ...

Dive into AdExchanger's User Context Protocol coverage for the latest updates, expert opinions, and analysis shaping the ...

CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local ...

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

The explosion of FAST channel CTV programming has led to a worrisome glut of ad supply and concerns over a lack of impression ...

A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target ...

A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials.