Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product ...

The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Hollywood shifts away from Cannes; SpaceX prepares to go public; and publishers aren't prioritizing pageviews anymore.

At Programmatic AI 2026, Jordan Cauly, founder of a publisher monetization consultancy, talked using AI in ad ops.

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

Katsur, CEO of the IAB Tech Lab, also spoke at Prog AI. After his session on the evolution of advertising from ML to agentic ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.