Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by ...

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry ...

Rembrand is merging with Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page ...

Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best ...

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small ...

Four years and several lawsuits later,, CEO Joanna Drews is more than ready to get HyphaMetrics moving forward again.

On Tuesday, video ad platform Pixability launched its own agentic product, which will help marketers more quickly identify ...

SSPs don't want the TTD calling them "resellers"; Amazon DSP will be selling Netflix inventory; and pharma brands will be ...

Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ...