Per-token price for frontier models may go up or down, but the cost to solve complex problems is going to increase, writes ...

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media ...

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

Dive into AdExchanger's Training Data coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Mercor.io coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Horizon Media's Bob Lord says most agencies obsess over cost efficiency when AI brings the ability to become a growth partner ...

What happens when you let an AI agent handle back-to-school shopping – and realize you may have outsourced the fun parts, too ...

A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this ...