Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly ...

On Thursday, the IAB announced a new framework called the Redefining Media Types (RMT) Standard designed to help the industry ...

Optable's Vlad Stesin on Agentic Advertising, Workflow Automation, and What Comes Next | Cannes 2026 A year ago at Cannes, ...

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside ...

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

What does it take to sell “media quality” in the AI era? That’s what new IAS CEO Lidiane Jones has to figure out.

A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting ...

Powered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic ...

Nespresso's marketing VP, Jessica Padula, on tapping into communities, engaging on Reddit and using data to stay close to ...

Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on ...

Xpln.ai launches of Ideal Attention Time, a metric that helps advertisers understand exactly how much attention their ...

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging ...