AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about ...

Instead of optimizing for raw reach, social platform Spill is trying to build a business around trust, safety and tight-knit ...

But the aftermath of a viral moment can sometimes snuff out the success of a product. It’s like putting out a campfire with a ...

Ashley Casovan, managing director of the IAPP’s AI Governance Center, on how AI is reshaping who does governance work and how ...

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing ...

Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included ...

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more ...

The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, ...

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

Amazon is optimistic about agentic commerce; the costs of AI may soon outweigh profits; and AMC Global Media thinks old shows ...