Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

Google wins the bidding for Spirit Airlines' defunct user data, and surprise, it'll be used to train generative AI.

The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone.

Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy.

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

Why Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine.

Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

The parts of AI that touch real money should always sit on infrastructure that’s been doing this long enough to know how to ...

AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off ...

Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is ...

Can a verifier stay independent when it joins a measurement giant? Nielsen’s Karthik Rao makes the case for its DoubleVerify ...