Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free ...

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. Not ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.

How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...

PayPal Ads' Mark Grether on what sets retail media networks apart, proving ROI and incrementality to CFOs, and the four ...