California protects an individual's right to sue when a company violates data privacy law. So privacy compliance means knowing what juries will tolerate.

As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or ...

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data ...

The ad industry added two new alternative IDs this week. Also, Sony and Microsoft filed patents that hint at new gaming ad ...

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.