Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for ...

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...

Bloomberg produces hours of live content a day, and it’s shifting its contextual targeting focus beyond standard display ads ...

Dive into AdExchanger's televisaunivision upfront coverage for the latest updates, expert opinions, and analysis shaping the ...

AdExchanger regularly publishes curated columns from the marketing industry’s big thinkers, including strategists, technology experts, brands, media executives and agency leaders. We welcome ...

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative ...

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data ...

And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by ...

The DOJ is taking another crack at Google Search scam artists with a case against an Illinois-based home services company over alleged ad fraud.

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall ...

The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin ...