Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are ...

Marketers debate whether to build or buy tools; Meta is shutting down the VR version of Horizon Worlds; and influencer ...

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the first time.

In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth ...

AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Perion CEO Tal Jacobson is betting big on agents, outcomes and letting machines handle the messy parts of media buying.

Dive into AdExchanger's programmatic vs direct buying coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.