Monster Energy’s marketing and positioning has been somewhat of a marvel to witness ever since cans of the sugary substance hit the hands of consumers in 2002. During its ongoing 15-year battle with ...

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of advertisement targeting, is a relatively new but powerful marketing tactic. Thanks to ...

This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend and a whole lot of gamers across the board. Gen Z: Snapchat “Yes,” Ads ...

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected to reach over $1 trillion according to JPMorgan, and $800 billion according to ...

Video games bring entertainment to all, from grandpa playing video poker on his phone to a teenager on her Xbox. Sixty-seven percent of US households own a device that is used to play video games, ...

Why it matters: Gen Z, famed for its trust issues with everything from the media to government to big business, has a keen awareness of who is behind the data that they find when they type in a search ...

This week in social media news, Twitter announces new video and audio programming at year’s Digital Content NewFronts, Meta shares the ways brands are driving relevance by harnessing the codes of ...

Brand Awareness: Key To Driving More Social Media Purchases This year saw 71 percent of consumers spend more time on social media than they did in 2020. Of those Sprout Social surveyed, 34 percent ...

The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing leaders including Gina Igwe from DoorDash and Mark DiCristina from ...

China has been at the forefront of social commerce, with companies like Alibaba, WeChat and Taobao paving the way for a new era of online shopping. In contrast, brands in the U.S. are lagging behind ...

There arguably isn’t a hotter hip-hop group right now than platinum award-winning trio Migos. The Georgia-bred, chart-topping threesome of Quavo, Offset and Takeoff—owners of a bevy of bangers since ...

Sailor Moon, a global anime phenomenon launched in 1992 on TV Asahi in Japan, spawning early retail launches, ranging from themed cafes to public sexual health awareness campaigns and a permanent ...