AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes.

Better plans a $69M stock offering, a sale of its UK bank and $25M in cost cuts after Q1 2026 funded loan volume reached ...

Errol Samuelson tells HousingWire how Zillow is adapting to the new ways consumers are finding homes in the AI age.

Mortgage applications fell 0.8% as the 30-year fixed rate dipped to 6.51%, with refis down 3% and purchases up 1%.

The combined brokerage ranks among the larger real estate operations in Arizona based on agent count and geographic reach.

RenoFi hires Brandon Silvia as national production leader to scale renovation lending and recruit originators nationwide.

Rocktop Technologies launched Rocktop Digital, a unit led by Brett Benson to build tokenization and digital rails for ...

UWM offers a 50-bps purchase incentive for locked loans from April 8-14, with a 700 FICO score minimum and key product ...

National housing market trends are holding steady, but local markets are splitting as price cuts rise and transactions become ...

Washington DFI filed charges against Newrez, seeking a $4,175,000 fine after 125-plus complaints and alleged violations from ...

Reverse mortgage broker lender agreements aim to deter churning by limiting retail contacts and surfacing payoff signals.