Home Depot is bringing several new advertising capabilities to its retail media network, including what the home-improvement retailer bills as an industry-first integration with Reddit, according to a ...

Despite rising costs on everything from gas to groceries, U.S. consumers are still prioritizing travel this summer. While some consumers are traveling closer to home or choosing less expensive ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Meta grew advertising revenue 27% year over year to $59.4 billion in Q2 and emphasized that its bets on artificial intelligence continue to improve campaign performance. Total revenue was up 28% YoY ...

Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment ...

The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...