UPDATE: AUG. 4, 2026: Walmart today announced the completion of its acquisition of Vibe.co. “Vibe has built an exceptional platform that makes streaming TV advertising simple and accessible for ...

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending ...

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and ...

The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like ...

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the ...

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print ...

As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve ...

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t ...

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest ...

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national ...

New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, ...