Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

Dove Men+Care is partnering with fitness app Strava to help relaunch its reformulated 2-in-1 Shampoo + Conditioner product ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...

Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.