Economic uncertainty, global unrest and shifting cultural trends and attitudes are weighing on the luxury sector and putting pressure on brands, according to a new report from Bain & Company and ...

CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way ...

The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara ...

The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, ...

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like ...

Google announced a new partnership with Walmart, which will provide advertisers with insight into how their Google campaigns ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills ...

Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from ...