The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing ...

The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and ...

Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both ...

Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and ...

Oreo has teamed with BTS for the K-pop group's first global snack partnership, according to a press release. The effort ...

The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ...

A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in ...

A range of new tools announced at Marketing Live follow the platform enacting a signifcant overhaul of the search experience ...

Taylor Swift’s star has never shined brighter. From her blockbuster Eras Tour to her recent NFL appearances, the pop star has become a beacon of economic success. Even brands not directly associated ...

After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and ...

The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue ...

Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, ...