Gap has partnered with model and entrepreneur Hailey Bieber for “The Hailey Jean,” a limited-edition denim capsule collection and related campaign that are inspired by ‘90s nostalgia, particularly for ...

Last year, Emerald Nuts launched its first ad campaign in years that included a 30-second national TV ad filmed at a baseball stadium in Texas. A pair of Western-clad vocalists sang “Take Me Out to ...

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment ...