Pull-Ups on Monday (Dec. 16) announced a campaign that represents a marketing relaunch for the brand of training pants marketed by Kimberly-Clark. The effort stars two anthropomorphic characters — the ...

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party ...

Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social ...

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts ...

The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.

CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...

Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.

Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators ...

The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying ...

Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a ...

The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling ...

Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.