Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl ...

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.