Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from ...
The brand is a sponsor of the new “Legally Blonde” prequel show “Elle” and is running a co-marketing campaign inspired by ...
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...
The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara ...
Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf ...
Digital channels continue to rapidly overtake offline ones in terms of overall media spending, largely due to CMOs feeling ...
CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...
The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.
Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills ...
CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about ...
A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers ...
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and ...
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