Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around ...

A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

The partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet evolving needs around the buzzy tech. With its latest two announcements, ...

As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s ...

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

The top 10% of accounts on Zoom Webinars and Events run 37 webinars a month and average 9,104 registrations. Mid-tier ...

Checkout media has a useful characteristic during the holidays: its supply is connected to shopping activity. As more ...

The company is testing importing and creative insight features, as well as improved conversational guidance for its ...