A pair of new ad products unveiled around the gathering are meant to shore up the livestreaming service’s ability to meet ...

The WPP agency launched Echo in collaboration with Creative Artists Agency to meet marketers’ content needs while preserving ...

Saint Nick takes revenge on a dad who sneaks a bite of his Oreos in the brand’s first new seasonal work in five years.

The Campbell Company sauce brand reimagines the concept of a limited-time offer by keying in on how many meals people have ...

Before the Toast” shows off the brand’s line of sparkling juices and is part of a larger social-forward campaign which ...

The company offered insight into its marketing model after announcing plans to reorganize around a “global strategy, local execution” principle.

The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the ...

The beverage brand is also increasing its marketing efforts around the football season for efforts that build on its “Food ...

CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring ...

As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an ...

The multichannel campaign is supported by “Typecast,” a social series delving into the unexpected viewing favorites of ...

A campaign that culminated with the midterm elections sought to engage Americans around a distaste for politics while ...