In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

Samsung and Liquid I.V. are tapping into excitement around the next entry in Marvel and Sony Pictures’ Spider-Man franchise with a pair of campaigns that place an emphasis on product characteristics ...

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a ...

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural ...

Despite a wider set of tools available to the marketing industry, many still struggle to leverage insights to influence ...

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a ...

The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister ...