Over half of Americans view the designated driver as the “hero” of the night, according to Heineken’s research. The brand is looking to reward those consumers while also further normalizing the ...

WPP’s Elevate28 plan will streamline the group’s agency portfolio into four operating units based in four regions. Those units are: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising ...

Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...