The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.
Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf ...
The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara ...
CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and ...
Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills ...
Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...
A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers ...
What is loyalty actually changing and what value is it creating that wouldn’t exist otherwise? Many programs create activity ...
With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds ...
The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its ...
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