The market is moving faster than any single agency partner can keep up with. Not because AORs got worse, but because AI is ...

These high-growth brands also earn a significantly higher return on investment at $1.64 compared to $1.33 for their peers. In ...

That pressure is reshaping expectations for digital out-of-home. Advertisers want more than high-traffic locations and broad ...

Home Depot is bringing several new advertising capabilities to its retail media network, including what the home-improvement retailer bills as an industry-first integration with Reddit, according to a ...

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to ...

A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order ...

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and ...

The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.

The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.

Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media ...

The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fostering a fan community, such ...