A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst ...

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital ...

The car reveal is a staple of automotive ads and presentations, wherein draped fabric is pulled back to show off a new model ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing ...

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales ...

The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute ...

As consumers increasingly turn to AI, there has been a resurgence of interest in traditional values and living.

The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more ...

In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at ...