Home Depot is bringing several new advertising capabilities to its retail media network, including what the home-improvement retailer bills as an industry-first integration with Reddit, according to a ...

Despite rising costs on everything from gas to groceries, U.S. consumers are still prioritizing travel this summer. While some consumers are traveling closer to home or choosing less expensive ...

The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Meta grew advertising revenue 27% year over year to $59.4 billion in Q2 and emphasized that its bets on artificial intelligence continue to improve campaign performance. Total revenue was up 28% YoY ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...