Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...

Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...

The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new ...

George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye ...

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness ...

The brand is working with influencers and creators to promote the return of its Best Deal Ever promotion.

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV ...