François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking ...

The Gecko’s guest spot on “Fudd Around and Find Out,” which runs over six minutes, may seem like a novelty at first glance, but is part of a concentrated push from Geico to branch further beyond ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being ...

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ...

Students of all ages feature in the effort, which also includes a college ambassador program and purpose-driven partnerships ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop ...