Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

Dove Men+Care is partnering with fitness app Strava to help relaunch its reformulated 2-in-1 Shampoo + Conditioner product ...

Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its ...