As AI assistants like OpenAI’s ChatGPT, Google Gemini and Microsoft Copilot increasingly mediate the customer experience, brands must rebuild their mobile apps and websites to support their use, ...

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support ...

Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group ...

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4 ...

The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around ...

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...