The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store ...

Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger ...

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the ...

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context, and ...

Growth is waiting in the moments during and immediately after purchase. The point of purchase is typically treated as a ...

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages ...

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.