Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics ...

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH ...

For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending ...

Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are ...

Zoom surveyed 1,000 webinar attendees in 2026, alongside platform data and 2025 Forrester Event Trends research, to identify ...

The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.

Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around ...

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ...