Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

Dove Men+Care is partnering with fitness app Strava to help relaunch its reformulated 2-in-1 Shampoo + Conditioner product ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...

Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...