The world’s two largest digital advertising platforms maintained a juggernaut pace in Q1, topping analyst expectations, but questions linger as to whether soaring investments in artificial ...

Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to ...

Claire’s today, April 30, announced a summer campaign themed around autonomous sensory meridian response, or ASMR. “A Girl SMR at Claire's” targets Gen Alpha and showcases a new brand mission of ...

From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

The delivery platform has made value a central theme of its marketing efforts as it continues to struggle with market share.

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as ...

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the ...

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form ...

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic ...