The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and ...

The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fostering a fan community, such ...

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that ...

The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines ...

A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order ...

The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.

The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream ...

An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve ...

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to ...

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...

Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media ...

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to ...