The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media ...
There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York ...
New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising ...
The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a ...
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer ...
The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It ...
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet ...
Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and ...
The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a ...
Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.
The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s ...
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