Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

Dove Men+Care is partnering with fitness app Strava to help relaunch its reformulated 2-in-1 Shampoo + Conditioner product ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced ...

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...