Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over ...

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for ...

The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements ...

Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics ...

The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and ...

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with ...

John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the ...

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% ...

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends instead handing new hires ...

The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows ...

Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning ...

The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent ...