A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers ...

The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the ...

Collaborations with creators across the globe and a 24/7 social content hub support the CPG’s largest sports partnership activation to date. “Our ambition is for our brands to show up in spaces where ...

The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, ...

Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both ...

The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and ...

The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing ...

Oreo, a Mondelēz International brand, is looking to leverage the global fan base of the K-pop group BTS to tap into culture ...

Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and ...

Creativity showed signs of emerging from a dark period during 2024’s first half as marketers shook off the hangover from a pair of years that pummeled budgets. A resurgence in brand building could be ...