Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater ...

As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s ...

The top 10% of accounts on Zoom Webinars and Events run 37 webinars a month and average 9,104 registrations. Mid-tier ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address ...

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday ...

The company is testing importing and creative insight features, as well as improved conversational guidance for its ...

At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with ...

The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and ...

Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell ...

A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly ...