Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to ...

Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the tech ...

The marketer of sweet snacks will air two commercials during next year’s game following a successful 2026 debut for its ...

A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture ...

At Advertising Week New York, marketers from Target and JPMorgan Chase discussed balancing algorithmic content and analog ...

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday ...

Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the ...

A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly ...

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% ...

The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a ...

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for ...