Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

Inspire Brands, which also owns Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, in May indicated ...

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

The partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet evolving needs around the buzzy tech. With its latest two announcements, ...