Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media ...

The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ...

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to ...

Cava continues to outperform fast-casual competitors including Chipotle and Sweetgreen, reporting on Tuesday a 9% increase in same-restaurant sales and 5.3% growth in guest traffic during Q2 2026.

Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer.

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to ...

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical ...

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives ...

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

A global integrated campaign developed by WPP Open X and led by Grey spans a pair of brand films, out-of-home ads and digital ...

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...