Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

The “Total Overthink of The Head” campaign represents the paid component of efforts that seek to grow loyalty with younger audiences.

A partnership with the Untapped Growth media collective could offer a welcomed boost for independents amid ongoing holdco consolidation.

While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.

Premium video platforms deliver these types of impressions by leading in these 3 key metrics: Co-Viewing Attention Session length To measure these metrics, VAB partnered with TVision, which provided ...

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...

Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to ...

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...

The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of ...

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.