The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.

The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.

WPP’s Elevate28 plan will streamline the group’s agency portfolio into four operating units based in four regions. Those units are: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions ...

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

Meta grew advertising revenue 27% year over year to $59.4 billion in Q2 and emphasized that its bets on artificial intelligence continue to improve campaign performance. Total revenue was up 28% YoY ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

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François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...