Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator ...

The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth ...

The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking ...

The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music ...

The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand ...

Dollar Shave Club has spent the last few years returning to its marketing roots and reasserting its irreverent brand voice. Those efforts continue with the Oct. 20 launch of “Perfectly Good Is Perfect ...

Starbucks will pilot a custom Creator Network in TikTok’s Content Suite that it helped create, in an effort to expand employee-driven marketing, according to information shared with Marketing Dive.

For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending ...

The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH ...

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

Zoom surveyed 1,000 webinar attendees in 2026, alongside platform data and 2025 Forrester Event Trends research, to identify ...