Downloads for short drama, or microdrama, apps grew 95.5% year-over-year in H1 of 2026, reaching 1.45 billion downloads and beating out overall non-gaming app growth of 16.6% during the same period, ...

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like ...

Ford this weekend will return to Formula 1 for the first time in more than 20 years in partnership with Oracle Red Bull Racing, and the automaker will mark the occasion with an extension of its global ...

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that ...

CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital ...

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fostering a fan community, such ...

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting ...

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more ...

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to ...