While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO ...

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer ...

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO ...

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle ...

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

Estée Lauder on Monday (March 24) launched a global campaign, “Beauty Sleep Dupe,” that stars actress Kristen Bell, per details shared with Marketing Dive. The effort promotes the brand’s Advanced ...

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as ...

The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of ...

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...