The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.” ...

UPDATE: May 10, 2024: Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV. The company’s ad “missed the mark,” said Tor Myhren, Apple's vice president of marketing ...

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to ...

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical ...

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...

In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three ...

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s ...

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives ...

The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy ...

CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.