Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its ...

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ...