Over half of consumers report that they prefer creator-informed artificial intelligence recommendations, according to recent IAB findings.

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted ...

Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing ...

Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of ...

A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing ...

Celsius Holdings, the parent company of energy drinks Celsius, Alani Nu and Rockstar Energy, had a record year in 2025, delivering full-year revenue of $2.5 billion and representing growth of more ...

A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior ...

Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture ...

Scale is the variable that breaks traditional models. Your marketing team feels this first: if go-to-market is generating ...

Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and arrives following its debut as a public ...

Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty ...

The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined ...