The AB InBev brand’s “Summer of Team USA” push includes a new TV commercial, on-site activations and a merch partnership with Puma.

Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style ‘Peculiar Behavior’ campaign.

Ad Relevance uses AI to analyze billions of browsing, shopping and streaming signals and improved addressability.

The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.

Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways.

Ads that feature sizzling bacon cut to seemingly unrelated lip gloss and men’s razor commercials before finally revealing the bacon is still being smoked.

The QSR pivots from Ben Affleck and friends to a group of celebrities and content creators that span music, fashion and gaming.

The brand’s first such effort in nearly a decade calls out a variety of change-making causes even as other brands pull back on purpose-driven marketing.

The Association of National Advertisers (ANA) has announced a new entity, Aquila, that is being established to operationalize and execute a cross-media measurement (CMM) solution in the U.S., ...

Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

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