The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to ...

The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over ...

The animated feature, which comes out just weeks before the start of the holiday season, stars Bill Hader as The Cat in the ...

The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around ...

From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding innovative ways to take market share from legacy ...

The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation ...

At ANA Masters of Marketing, CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...