Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices ...

Created by indie agency Chemistry, “Your Burger Guy” will roll out across film, social, digital, audio and in-store channels.

Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a new generation ...

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

For years, a company’s sustainability story had a clear home: inside a massive, 100+-page sustainability report. These ...

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined ...

CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...