With a U.S. presidential election and Summer Olympics this year, it should be of little surprise that 2024 will be a record year for ad spend. But WARC’s outlook for the next two years is just as rosy ...

Gap is bringing together on-the-rise talent from the worlds of music and Hollywood for a fall campaign centered on its denim lineup, according to a press release shared with Marketing Dive. "Denim on ...

The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.

A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, alongside an evolution of performance apparel.

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.” ...

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical ...

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives ...

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to ...