The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to ...

The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over ...

The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around ...

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding innovative ways to take market share from legacy ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...