For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly ...

The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how ...

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart ...

At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found ...

From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad ...

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway ...

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...