Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...

Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other ...

As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an ...

A Halloween effort for the marketer’s Urban Decay brand was produced, developed and distributed with ReelShort, a leading ...

Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other imperatives.

To address ongoing category pressure, the Clorox cat litter brand worked with agency RECE to get a new campaign in market in about a month.

The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the ...

WendyQuest” challenges players to defeat various enemies like the Golden Archers, and arrives as the chain chases a ...

Most of what marketers are expected to spend on artificial intelligence visibility in 2027 is misdirected, writes GeoSurge co ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with ...

To address ongoing category pressure, the Clorox cat litter brand worked with agency RECE to get a new campaign in market in ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?