Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from ...

The brand is a sponsor of the new “Legally Blonde” prequel show “Elle” and is running a co-marketing campaign inspired by ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara ...

Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf ...

Digital channels continue to rapidly overtake offline ones in terms of overall media spending, largely due to CMOs feeling ...

Economic uncertainty, global unrest and shifting cultural trends and attitudes are weighing on the luxury sector and putting pressure on brands, according to a new report from Bain & Company and ...

CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...

The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about ...

Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social ...