New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a ...

Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning ...

Target launched a new national brand campaign, “Inside Out,” that focuses on its customers and iconic red shopping bags, per details shared with Marketing Dive. The effort includes 30- and 15-second ...

Crime thrillers, telenovelas and “Survivor” get a humorous spin in spots supporting a creative platform the Mars brand ...

At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find ...

Gap has struck a multiyear partnership with Just Your Type through the boy band’s labels, Wexler Records and Republic Records, according to a press release. It is the first deal to come out of parent ...

CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon ...

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted ...

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted ...

Scale is the variable that breaks traditional models. Your marketing team feels this first: if go-to-market is generating ...