To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

Dentsu announced a partnership with Index Exchange, an independent supply-side platform (SSP), and Chalice AI to bolster the agency’s NextGen initiative, a company-wide transformation meant to evolve ...

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.