Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.

The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying ...

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts ...

Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social ...

Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.

The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling ...

The CMOs at Major League Soccer and the National Women's Soccer League explain how they’re marketing around the tournament.

Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.

Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a ...

Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators ...

In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...