Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher behind Marketing Dive, is also invested in Ascential, of which WARC is a part. Informa has no influence over ...

TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without ...

After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to ...

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue ...

Todo o Nada” was created by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both ...

The brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 ...

Developed with Anomaly LA, the “Life Today” campaign sees the digital bank throw playful shade on competitors’ ...

76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers (Source: Sprout) Disclosure: Informa, which owns a controlling stake ...

The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little ...

Legacy companies NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings ...

A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by ...