Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

Dove Men+Care is partnering with fitness app Strava to help relaunch its reformulated 2-in-1 Shampoo + Conditioner product ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...