François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking ...

Heineken is ramping up promotion for its mobile app The Boring Mode to discourage smartphone use at in-person social gatherings, per details shared with Marketing Dive. The app blocks other apps, ...

Carvana’s wide-ranging partnership with O’Neal hands the keys to the company to the NBA Hall of Famer and frequent brand ambassador. The campaign grew out of a February 2025 effort with brand partner ...

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

Students of all ages feature in the effort, which also includes a college ambassador program and purpose-driven partnerships ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ...

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop ...