With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

CANNES, LIONS — When retail media first landed at Cannes Lions, it made for a bit of an odd fit — an unshowy, lower-funnel channel encroaching on the festival celebrating bold creative ideas. As the ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

Walmart last week announced plans to acquire Vibe.co, a connected TV ad platform designed with small- and mid-sized businesses and mid-market brands in mind. The deal, reportedly for $1.2 billion in ...