The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and ...

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s ...

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

Crumbl saw over 16,000 app downloads, 213% more than its original target, as a result of the cookie bakery chain’s first connected TV campaign, according to information shared with Marketing Dive. The ...

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its ...

The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.