The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand ...

Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’ Hot ...

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices ...

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

Harley-Davidson has launched a refreshed brand platform titled “Ride,” per a press release. The marketing reset comes as the motorcycle company prepares to roll out a new growth strategy in May.

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable ...