The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic ...

Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels ...

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural ...

The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new ...

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a ...

The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.