Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...

Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding ...

The nostalgic campaign arrives following a back-to-school campaign that CEO Michelle Gass said failed to generate the ...

The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.

CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with ...

Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

For most of my career, marketing and sales have run on a single assumption: a person is paying attention. We wrote for human ...

The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music ...

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.