Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million ...

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic ...

The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen ...

AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling ...

Estée Lauder on Monday (March 24) launched a global campaign, “Beauty Sleep Dupe,” that stars actress Kristen Bell, per details shared with Marketing Dive. The effort promotes the brand’s Advanced ...

While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO ...

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict ...

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer ...

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO ...