The Campbell Company sauce brand reimagines the concept of a limited-time offer by keying in on how many meals people have ...

The multichannel campaign is supported by “Typecast,” a social series delving into the unexpected viewing favorites of ...

The brand is the first in the travel category to use AI Sponsored Snaps, which allow advertisers to bring their own chatbots ...

The AI-generated audience simulations may make it more difficult for brands to reach new audiences, writes RYA co-founder ...

The beverage brand is also increasing its marketing efforts around the football season for efforts that build on its “Food ...

The WPP agency launched Echo in collaboration with Creative Artists Agency to meet marketers’ content needs while preserving ...

The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the ...

Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other ...

Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...

As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an ...

WendyQuest” challenges players to defeat various enemies like the Golden Archers, and arrives as the chain chases a ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with ...