Inspire Brands, which also owns Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, in May indicated ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

The partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet evolving needs around the buzzy tech. With its latest two announcements, ...

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.