Pull-Ups on Monday (Dec. 16) announced a campaign that represents a marketing relaunch for the brand of training pants marketed by Kimberly-Clark. The effort stars two anthropomorphic characters — the ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts ...

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party ...

Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a ...

Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social ...

The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.

CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way ...

Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators ...

The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling ...

The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara ...