The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments ...

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

The team behind a new global broker, Elev8, launched an unprecedented campaign in the sector: suffice it to say, its high point was nothing less than a trade executed in space. Below is the story of ...

Google has frequently emphasized how generative artificial intelligence is making search habits more winding and complex, transforming a channel that remains the core pillar of its business. A ...

Home Depot is bringing several new advertising capabilities to its retail media network, including what the home-improvement retailer bills as an industry-first integration with Reddit, according to a ...

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues ...

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.

All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run ...