Before the Toast” shows off the brand’s line of sparkling juices and is part of a larger social-forward campaign which ...

The company offered insight into its marketing model after announcing plans to reorganize around a “global strategy, local execution” principle.

The multichannel campaign is supported by “Typecast,” a social series delving into the unexpected viewing favorites of ...

The Campbell Company sauce brand reimagines the concept of a limited-time offer by keying in on how many meals people have ...

The WPP agency launched Echo in collaboration with Creative Artists Agency to meet marketers’ content needs while preserving ...

The beverage brand is also increasing its marketing efforts around the football season for efforts that build on its “Food ...

The brand is the first in the travel category to use AI Sponsored Snaps, which allow advertisers to bring their own chatbots ...

The AI-generated audience simulations may make it more difficult for brands to reach new audiences, writes RYA co-founder ...

Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...

Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding ...

Tweaks to punctuation and phrasing are intended to feel more inclusive and empowering, a spirit captured in ads with Miley Cyrus.