Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding ...
WendyQuest” challenges players to defeat various enemies like the Golden Archers, and arrives as the chain chases a ...
Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other ...
Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?
The nostalgic campaign arrives following a back-to-school campaign that CEO Michelle Gass said failed to generate the ...
Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...
The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with ...
As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an ...
The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the ...
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t ...
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