Yum Brands and WPP officials discussed how they are operationalizing AI as the tech matures at the IAB’s annual Public Policy ...

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI ...

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty ...

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special ...

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...

A partnership with the Untapped Growth media collective could offer a welcomed boost for independents amid ongoing holdco consolidation.

Premium video platforms deliver these types of impressions by leading in these 3 key metrics: Co-Viewing Attention Session length To measure these metrics, VAB partnered with TVision, which provided ...

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

The “Total Overthink of The Head” campaign represents the paid component of efforts that seek to grow loyalty with younger audiences.

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.