The WPP agency launched Echo in collaboration with Creative Artists Agency to meet marketers’ content needs while preserving ...

The beverage brand is also increasing its marketing efforts around the football season for efforts that build on its “Food ...

Courvoisier, a Campari Group brand, is embracing house party culture for its first global campaign in nearly two decades, according to a press release. “Pass The Courvoisier” will run across ...

Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with ...

Levi’s is embracing old-school animation techniques for a holiday campaign inspired by its past marketing, according to a ...

The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding ...

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an ...

WendyQuest” challenges players to defeat various enemies like the Golden Archers, and arrives as the chain chases a ...