The multichannel campaign is supported by “Typecast,” a social series delving into the unexpected viewing favorites of ...

The brand is the first in the travel category to use AI Sponsored Snaps, which allow advertisers to bring their own chatbots ...

The Campbell Company sauce brand reimagines the concept of a limited-time offer by keying in on how many meals people have ...

The AI-generated audience simulations may make it more difficult for brands to reach new audiences, writes RYA co-founder ...

The WPP agency launched Echo in collaboration with Creative Artists Agency to meet marketers’ content needs while preserving ...

The beverage brand is also increasing its marketing efforts around the football season for efforts that build on its “Food ...

Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding ...

WendyQuest” challenges players to defeat various enemies like the Golden Archers, and arrives as the chain chases a ...

Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...

A Halloween effort for the marketer’s Urban Decay brand was produced, developed and distributed with ReelShort, a leading ...

Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with ...