The actor and retired pro wrestler explains why his authentic connection to the brand has made a 10-year relationship ...

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

The social landscape is moving fast, but you don’t have to be left behind. Social discovery no longer follows a single formula, and aligning with the latest trends will help your brand generate better ...

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in ...

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior ...

Super Bowl 60 ads were 9% less likely to amuse people compared to 2025’s ads. However, ads invoking feelings of nostalgia ...

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants ...

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole ...