McDonald’s began piloting a media network across 450 company-owned restaurants in the U.S. last month, the Golden Arches ...

The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts ...

CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon ...

With the FIFA World Cup scheduled for cities across the U.S., Canada and Mexico while the Winter Olympics in Milan quickly approaches, 2026 is shaping up to be a momentous year for sports marketers.

Artificial intelligence has cemented its place in the consumer shopping journey, with 80% of consumers reporting that they are somewhat or very comfortable relying on the technology to recommend ...

CMO George Felix dug into the casual dining chain’s past successes and pathway for future growth at Brinker International’s ...

At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find ...

The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a ...

Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than ...

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted ...

CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand ...