Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, ...

Legacy companies NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings ...

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate ...

DoorDash today, May 18, announced that Tim Castree has been appointed chief marketing officer, effective immediately, per a ...

According to new research from the Outcomes Marketing Council, a collaborative forum of senior marketing and advertising ...

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during ...

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s ...

The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around ...

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...