Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global ...

The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and ...

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...