Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

CANNES, LIONS — When retail media first landed at Cannes Lions, it made for a bit of an odd fit — an unshowy, lower-funnel channel encroaching on the festival celebrating bold creative ideas. As the ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced ...

When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise ...

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts ...