Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to ...
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term ...
The Steering Committee focuses on “big bets,” secures resources and holds the organization accountable for impact. The larger ...
SkinnyPop, a Hershey Company brand, launched a celebrity-driven rebrand today (Feb. 27) in an effort to capture more of the growing ready-to-eat popcorn market, according to information shared with ...
The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party ...
The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts ...
Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social ...
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...
The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.
CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...
Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a ...
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