The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation ...
A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...
The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...
Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...
The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...
Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their ...
The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global ...
Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...
The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...
Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
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