The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support ...

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4 ...

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s ...

Wendy’s is getting a goth-themed makeover courtesy of “Wednesday” with a Netflix collaboration that includes a limited-time meal and app-based mobile game, according to a press release. The Meal of ...

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game ...

Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, ...

Marketers know better than anyone that how you present information is just as important as the information itself.

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...

Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group ...