Downloads for short drama, or microdrama, apps grew 95.5% year-over-year in H1 of 2026, reaching 1.45 billion downloads and beating out overall non-gaming app growth of 16.6% during the same period, ...

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like ...

CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital ...

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting ...

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the ...

For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita ...

London agency Lucky Generals teamed with Jamiroquai frontman Jay Kay to expand on the award-winning video for “Virtual ...

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more ...

Ford this weekend will return to Formula 1 for the first time in more than 20 years in partnership with Oracle Red Bull Racing, and the automaker will mark the occasion with an extension of its global ...

The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement ...

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that ...