Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology ...

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as ...

A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...

The delivery platform has made value a central theme of its marketing efforts as it continues to struggle with market share.

The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will ...

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic ...

AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling ...

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO ...

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million ...

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer ...

While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...