The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding innovative ways to take market share from legacy ...

At ANA Masters of Marketing, CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a ...

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around ...

While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously ...

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation ...

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...