Investing in high-quality and informative user-generated content is crucial, but not all platforms are created equal.

Mountain Dew is deepening its focus on enjoying time spend outdoors with its latest campaign, which sees the PepsiCo marketer looking to make the Mountain time zone its own. The effort also brings ...

Domino’s Pizza this month will give customers $5 off their next order for using its new digital ordering system, according to a press release. The effort is designed to encourage customers to share ...

Foot Locker on Friday launched a new brand platform that revolves around the retailer’s role in sneaker culture since its founding in 1974, per details shared with Marketing Dive. A two-minute hero ...

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.

The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace ...

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...

The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments ...

The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy ...

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...