WPP’s Elevate28 plan will streamline the group’s agency portfolio into four operating units based in four regions. Those units are: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions ...

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising ...

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its ...

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The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...