Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and arrives following its debut as a public ...

The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the ...

Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture ...

Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed ...

An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.

Scale is the variable that breaks traditional models. Your marketing team feels this first: if go-to-market is generating ...

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a ...

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media ...

A grim reaper, flat Eartherism and references to the traumatic climbing experience that inspired “127 Hours:” Those aren’t typical hallmarks of outdoor apparel advertising, but they’ve helped Columbia ...

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending ...

The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a ...