CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital ...

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the ...

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting ...

For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita ...

The company will use an automated system to target display options, and brands will no longer be able to decide which apps ...

Restaurant brands have seen success with promotions that spotlight the preferred orders of celebrities, athletes and influencers as LTOs. Chipotle is aging down a tactic that has worked on Gen Z and ...

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like ...

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that ...

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...