The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined ...

CEO Larry Bodner calls the DTC company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, ...

For years, a company’s sustainability story had a clear home: inside a massive, 100+-page sustainability report. These ...

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart ...