The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its ...

New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...

Coach debuted a new always-on storytelling platform anchored around Gen Z, creators and culture-shaping celebrities called &Coach, according to a press release. The concept looks to break from fixed ...

When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...