In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

Samsung and Liquid I.V. are tapping into excitement around the next entry in Marvel and Sony Pictures’ Spider-Man franchise with a pair of campaigns that place an emphasis on product characteristics ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to ...

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic ...

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural ...

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new ...

The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...