A Halloween effort for the marketer’s Urban Decay brand was produced, developed and distributed with ReelShort, a leading ...

Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding ...

The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the ...

Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...

Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other ...

WendyQuest” challenges players to defeat various enemies like the Golden Archers, and arrives as the chain chases a ...

As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with ...

The Edgewell brand worked with BBH USA on an out-of-home campaign it hoped would cause some consumers to do a double take.

Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t ...

Most of what marketers are expected to spend on artificial intelligence visibility in 2027 is misdirected, writes GeoSurge co ...