With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...

A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order ...

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to ...

Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported. Previously, the tech giant was relying on third-party vendors to sell ads within its News ...

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to ...

Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media ...

The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ...

Deals and discounts are common tactics to draw in shoppers during the back-to-school season. But how about a promise that prices won’t rise within the next few weeks? That’s the premise of JCPenney’s ...

The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives ...

The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to ...