Nuuly, the clothing-rental brand under Urban Outfitters Inc., is shifting gears for its fall 2026 campaign with a microdrama that explores the ups and downs of modern dating — and includes nods to the ...
A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more ...
Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.
These high-growth brands also earn a significantly higher return on investment at $1.64 compared to $1.33 for their peers. In ...
The market is moving faster than any single agency partner can keep up with. Not because AORs got worse, but because AI is ...
The category has the highest density of advertising creative, with active advertisers on microdrama apps rising by 132% ...
The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on ...
That pressure is reshaping expectations for digital out-of-home. Advertisers want more than high-traffic locations and broad ...
The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to ...
A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order ...
The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.
The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and ...
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