Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

U.S. Soccer is just one piece of Volkswagen’s evolving approach to experiences and integrations. The company is collaborating ...

Inspire Brands, which also owns Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, in May indicated ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...