A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...