Tweaks to punctuation and phrasing are intended to feel more inclusive and empowering, a spirit captured in ads with Miley Cyrus.

The Campbell Company sauce brand reimagines the concept of a limited-time offer by keying in on how many meals people have ...

The brand is the first in the travel category to use AI Sponsored Snaps, which allow advertisers to bring their own chatbots ...

The multichannel campaign is supported by “Typecast,” a social series delving into the unexpected viewing favorites of ...

The AI-generated audience simulations may make it more difficult for brands to reach new audiences, writes RYA co-founder ...

The beverage brand is also increasing its marketing efforts around the football season for efforts that build on its “Food ...

The WPP agency launched Echo in collaboration with Creative Artists Agency to meet marketers’ content needs while preserving ...

Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding ...

Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...

Levi’s is embracing old-school animation techniques for a holiday campaign inspired by its past marketing, according to a ...

The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the ...