The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

Coach debuted a new always-on storytelling platform anchored around Gen Z, creators and culture-shaping celebrities called &Coach, according to a press release. The concept looks to break from fixed ...

CANNES, FRANCE — Cannes Lions this year didn’t herald the arrival of many new trends that turned heads, but rather iterated on some that already had a rising profile and have become more entrenched in ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise ...

New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its ...

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...