The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic ...

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million ...

Estée Lauder on Monday (March 24) launched a global campaign, “Beauty Sleep Dupe,” that stars actress Kristen Bell, per details shared with Marketing Dive. The effort promotes the brand’s Advanced ...

AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling ...

While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO ...

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO ...

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer ...

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict ...

The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen ...

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as ...

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...