Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social ...

CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...

The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara ...

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like ...

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf ...

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills ...

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers ...

CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about ...