The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater ...

As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s ...

Checkout media has a useful characteristic during the holidays: its supply is connected to shopping activity. As more ...

The top 10% of accounts on Zoom Webinars and Events run 37 webinars a month and average 9,104 registrations. Mid-tier ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address ...

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and ...

The company is testing importing and creative insight features, as well as improved conversational guidance for its ...

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday ...

At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with ...