The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising ...

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

Content opportunities for corporate, distribution and store staff span newsletters, social media channels, branded content, ...