The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating ...

Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators ...

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party ...

Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a ...

The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...

Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf ...

The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara ...

Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...