Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf ...
CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...
The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.
The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara ...
Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be ...
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...
CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about ...
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and ...
Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills ...
Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social ...
Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...
A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers ...
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