Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

Inspire Brands, which also owns Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, in May indicated ...

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...