The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent ...

The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform ...

Mirror Mix” features seven rising artists and will be promoted through a partnership with song lyrics platform Genius around ...

Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.

WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.

Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing ...

The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the ...

CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon ...

The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts ...

New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a ...

Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning ...

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted ...