Netflix, in a letter to shareholders, reported its best ad sales quarter to date in Q3 2025 and said it is on track to more than double its ad revenue in 2025. Its U.S. upfront commitments doubled ...

The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy ...

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical ...

Foot Locker on Friday launched a new brand platform that revolves around the retailer’s role in sneaker culture since its founding in 1974, per details shared with Marketing Dive. A two-minute hero ...

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace ...

Investing in high-quality and informative user-generated content is crucial, but not all platforms are created equal.

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s ...

The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments ...

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...

Ad tech company PubMatic unveiled a new platform, powered by generative artificial intelligence (AI), that gives advertisers more control and visibility into where and how their media dollars are ...

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...