There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York ...

The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a ...

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer ...

The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s ...

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a ...

The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It ...

The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined ...

CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand ...

Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of ...

New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising ...

Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet ...

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the ...