Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in creative that takes inspiration from “Attack of the 50 Foot ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and ...

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video ...

For CPG brands, revenue growth doesn’t always signal healthier bottom lines. Between rising input costs, complex omnichannel ...

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s ...

While sports remains a major category of overall TV viewing, how consumers are watching is changing, per “The New Ad ...

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its ...