Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...

Inspire Brands, which also owns Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, in May indicated ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...