Oreo, a Mondelēz International brand, is looking to leverage the global fan base of the K-pop group BTS to tap into culture ...
Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both ...
The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing ...
Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and ...
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue ...
A range of new tools announced at Marketing Live follow the platform enacting a signifcant overhaul of the search experience ...
After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to ...
A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by ...
Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, ...
The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to ...
After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and ...
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