The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable ...

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes ...

The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received ...

The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the ...

The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and ...

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices ...

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a new generation ...