The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a ...

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer ...

There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York ...

The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a ...

The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s ...

New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising ...

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending ...

The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined ...

The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It ...

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.