For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita ...

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

Restaurant brands have seen success with promotions that spotlight the preferred orders of celebrities, athletes and influencers as LTOs. Chipotle is aging down a tactic that has worked on Gen Z and ...

The “Fan Work Is Thirsty Work” platform, which debuted in 2024, has an expanded presence and this year includes a 74-stop ...

Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more ...

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that ...

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and ...

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...

Deals don't stall because the strategy is wrong. They stall because one person, quietly, is scared. Amy Crowther on why ...