The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

Luna Bar, the snack bar owned by Mondelēz International, launched a creative campaign, “Easy to Love,” that features actor Jessica Alba as its inaugural brand ambassador, according to a press release.

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

Google has frequently emphasized how generative artificial intelligence is making search habits more winding and complex, transforming a channel that remains the core pillar of its business. A ...

Home Depot is bringing several new advertising capabilities to its retail media network, including what the home-improvement retailer bills as an industry-first integration with Reddit, according to a ...

The J.C. Penney Company on Thursday said it would invest more than $1 billion to improve areas like customer experience and operations, the latest turnaround bid by the embattled department store ...

KFC is putting the Colonel to work as a dancing rebel with a new song and ad campaign that support the brand’s Value Feast menu lineup, including new Box Feasts meals that come in $7, $9 and $11 ...

The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...