The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, ...

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl ...