Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl ...

Chipotle is tying rewards to in-game performance through a new activation with the golf video game “PGA Tour 2K25,” based on the golf tour organizer of the same name, per details shared with Marketing ...

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...

The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the ...

Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed ...