The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending ...

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national ...

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the ...

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t ...

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and ...

New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, ...

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest ...

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without a ...

The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like ...

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print ...