For its social-first approach, the brand will work with creators at partner colleges to produce content around events like ...

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that ...

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and ...

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital ...

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

Downloads for short drama, or microdrama, apps grew 95.5% year-over-year in H1 of 2026, reaching 1.45 billion downloads and beating out overall non-gaming app growth of 16.6% during the same period, ...

The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ...

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to ...

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting ...

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more ...