Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise ...

Coach debuted a new always-on storytelling platform anchored around Gen Z, creators and culture-shaping celebrities called &Coach, according to a press release. The concept looks to break from fixed ...

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

Albertsons’ retail media division announced Tuesday the integration of sponsored product placement into the grocery company’s artificial intelligence-powered conversational search tool.

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced ...