The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.

The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.

Urban Outfitters is celebrating game-day excitement and college culture in its first connected TV commercial, according to a press release and additional details shared by the brand. “All Together Now ...

With a U.S. presidential election and Summer Olympics this year, it should be of little surprise that 2024 will be a record year for ad spend. But WARC’s outlook for the next two years is just as rosy ...

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to ...

The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical ...

The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives ...