Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes ...

Former Green Bay Packers star Clay Matthews went viral for a new look that’s part of the sportsbook app’s “We’ve Had Some Work Done” campaign.

Allison Stransky joins the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big ...

The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream ...

Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet ...

For all of the hype and consternation that artificial intelligence has wrought, it’s important to remember that it is still very young.Still, the marketing industry is becoming more and more reliant ...

Chipotle is putting creator content at the center of its latest “Behind the Foil” campaign, aligning with an industry trend that has seen more marketing gravitate toward the social-first tactic.

Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty ...

Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.

However, more data does not automatically create more understanding. Marketers have become very good at collecting audience ...

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending ...