Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and ...

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending ...

UPDATE: AUG. 4, 2026: Walmart today announced the completion of its acquisition of Vibe.co. “Vibe has built an exceptional platform that makes streaming TV advertising simple and accessible for ...

The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like ...

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the ...

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national ...

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest ...

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, ...

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like ...