Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

Nuuly, the clothing-rental brand under Urban Outfitters Inc., is shifting gears for its fall 2026 campaign with a microdrama that explores the ups and downs of modern dating — and includes nods to the ...

Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more ...

The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on ...

The category has the highest density of advertising creative, with active advertisers on microdrama apps rising by 132% ...

The market is moving faster than any single agency partner can keep up with. Not because AORs got worse, but because AI is ...

These high-growth brands also earn a significantly higher return on investment at $1.64 compared to $1.33 for their peers. In ...

That pressure is reshaping expectations for digital out-of-home. Advertisers want more than high-traffic locations and broad ...

The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.

The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream ...

A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order ...