Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, ...

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game ...

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

If your brand is struggling to capture gains from AI, it may be your email marketing platform. Discover four aspects that ...

Wendy’s is getting a goth-themed makeover courtesy of “Wednesday” with a Netflix collaboration that includes a limited-time meal and app-based mobile game, according to a press release. The Meal of ...

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and ...

The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled ...

The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal ...

The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. In the last few years, major brands have worked to avoid ...

Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group ...

Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google ...