The following is a guest piece written by Laura Brett, a partner at Simpson Thacher & Bartlett LLP. Opinions are the author’s own. Advertised prices affect consumer purchases, so sales and discounts ...

Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t ...

For a brand name that hasn’t even been around a decade, Poppi can seem ubiquitous. The prebiotic soda showed up multiple times at New York Fashion Week in September, collaborated on a pop-up at Miami ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.

Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO ...

The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI ...

New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are ...

The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth ...

The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.