A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer ...

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a ...

There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York ...

The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a ...

The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s ...

New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising ...

In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without a ...

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending ...

Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet ...

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national ...

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print ...