Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are ...

The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.

For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending ...

Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ...

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around ...

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

Netflix grew revenue 12% year over year to $12.9 billion in Q3, with growth driven primarily by subscriptions, pricing, advertising and a favorable impact from foreign exchange rates, according to an ...

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...