Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed ...

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

Dove Men+Care is partnering with fitness app Strava to help relaunch its reformulated 2-in-1 Shampoo + Conditioner product ...

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...