The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of ...
The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with ...
Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to ...
The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...
As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function ...
The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest ...
Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...
CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies ...
At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...
The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.
There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...
Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...
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