Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and ...

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support ...

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

Gen Z is the most likely to shop physical stores this season, at a rate of 91%, according to new data from Mastercard.

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and ...

Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational ...

The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to ...