Samsung, Comcast and Tubi rolled out innovations around measurement and AI — plus deals with Amazon — at the IAB’s annual ...

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...

The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB achieving record ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

As AI assistants like OpenAI’s ChatGPT, Google Gemini and Microsoft Copilot increasingly mediate the customer experience, brands must rebuild their mobile apps and websites to support their use, ...