Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, ...

Legacy companies NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings ...

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate ...

DoorDash today, May 18, announced that Tim Castree has been appointed chief marketing officer, effective immediately, per a ...

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during ...

As AI assistants like OpenAI’s ChatGPT, Google Gemini and Microsoft Copilot increasingly mediate the customer experience, brands must rebuild their mobile apps and websites to support their use, ...

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

Miller Lite is tapping into excitement ahead of the upcoming FIFA World Cup with a social-driven campaign featuring a novelty match ball, according to information shared with Marketing Dive. Created ...

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support ...