The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts ...

Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to ...

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party ...

CANNES, FRANCE — Cannes Lions this year didn’t herald the arrival of many new trends that turned heads, but rather iterated on some that already had a rising profile and have become more entrenched in ...