The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.

Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are ...

Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.

For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending ...

Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ...

Netflix grew revenue 12% year over year to $12.9 billion in Q3, with growth driven primarily by subscriptions, pricing, advertising and a favorable impact from foreign exchange rates, according to an ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...