The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around ...

There is little question about the importance of social media to the marketing playbook. Not only does it allow brands to ...

Kraft Heinz is capitalizing on the 250th anniversary of the U.S. with its largest portfolio campaign to date, according to a press release shared with Marketing Dive. “The United Tastes of America” is ...

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...

The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff ...

David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under ...

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

Foot Locker on Tuesday unveiled a year-round basketball brand platform titled “Hoops Lives Here,” per details shared with Marketing Dive. The retailer wants to reinforce its standing in basketball and ...