When you tear down walls between Martech and Adtech, you get a clear view of each customer. Instead of guessing, you can see ...

In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to ...

A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice ...

Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.

The effort, created by longtime agency Wieden+Kennedy Portland, furthers the brand’s work to realign around sports and ...

As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and ...

The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including ...

While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could ...

Powered by Microsoft Azure OpenAI, Ask Ralph provides style inspiration by serving consumers shoppable versions of complete ...

Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be ...

Two independent media companies have joined forces to provide marketers an alternative to agency holding companies.

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...