Publicis Groupe bested expectations in Q3 and again raised its full-year guidance, extending a winning streak that has consistently defied an otherwise rocky ad market. Organic revenue increased 5.7% ...

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like ...

CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital ...

London agency Lucky Generals teamed with Jamiroquai frontman Jay Kay to expand on the award-winning video for “Virtual ...

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting ...

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the ...

For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita ...

The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement ...

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that ...

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...