The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

Philadelphia Cream Cheese debuted a new platform, “Really Philly Good,” to position its brand as a kitchen staple, per details shared with Marketing Dive. Central to the platform is Phillyboy, a ...

The team behind a new global broker, Elev8, launched an unprecedented campaign in the sector: suffice it to say, its high point was nothing less than a trade executed in space. Below is the story of ...

Cinnamon Toast Crunch today launched its latest campaign, “Must Cinnadust,” per details shared with Marketing Dive. The effort finds the General Mills cereal brand taking the creative concept of its ...

Luna Bar, the snack bar owned by Mondelēz International, launched a creative campaign, “Easy to Love,” that features actor Jessica Alba as its inaugural brand ambassador, according to a press release.

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...