The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to ...

From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding innovative ways to take market share from legacy ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

At ANA Masters of Marketing, CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a ...

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...