A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.

Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s razors and shave products. The ...

For years, a company’s sustainability story had a clear home: inside a massive, 100+-page sustainability report. These ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined ...

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...