The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let ...

CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z ...

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over ...

The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken ...

The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a ...

The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger ...

Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to ...

The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn ...

The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally ...

On average, U.S. consumers spend about two and a half hours per day on social media, with Gen Z topping five hours a day, per S&P Global Market Intelligence Kagan data. Walmart is looking to connect ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...