The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

Gap has partnered with model and entrepreneur Hailey Bieber for “The Hailey Jean,” a limited-edition denim capsule collection and related campaign that are inspired by ‘90s nostalgia, particularly for ...

Last year, Emerald Nuts launched its first ad campaign in years that included a 30-second national TV ad filmed at a baseball stadium in Texas. A pair of Western-clad vocalists sang “Take Me Out to ...

The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking ...

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...