Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to ...

From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers ...

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology ...

A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as ...

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will ...

The delivery platform has made value a central theme of its marketing efforts as it continues to struggle with market share.

While CMO tenures remain shorter than other positions in the C-suite, the length of tenure is relatively stable, and even when a move happens, it’s often up and not just out. Nearly two-thirds of ...

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million ...

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO ...