The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

Coca-Cola's relationship with NASCAR dates back to the 1970s, when it began sponsoring Hall of Famer Bobby Allison and various races. The soda brand has maintained naming rights to the World 600 race ...

CMOs are increasingly prioritizing short-term results over long-term brand initiatives in order to develop respect and influence in the C-suite, with just 28% of CMOs saying they have a “very high” ...

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic ...

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a ...

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl ...