L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel ...

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural ...

The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect ...

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to ...

Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl ...

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new ...

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...