The following is a guest piece written by Laura Brett, a partner at Simpson Thacher & Bartlett LLP. Opinions are the author’s own. Advertised prices affect consumer purchases, so sales and discounts ...

A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ...

Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t ...

The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

For a brand name that hasn’t even been around a decade, Poppi can seem ubiquitous. The prebiotic soda showed up multiple times at New York Fashion Week in September, collaborated on a pop-up at Miami ...

Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO ...

New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.

The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth ...

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

Zoom surveyed 1,000 webinar attendees in 2026, alongside platform data and 2025 Forrester Event Trends research, to identify ...

The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking ...