The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national ...

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t ...

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without a ...

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest ...

America’s 250th anniversary has been a once-in-a-generation moment, offering brands and creators a unique opportunity to ...

The BFCM Readiness Playbook from Audiense provides a practical framework for preparing brands to make faster, more confident ...

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content ...

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the ...

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...