The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion ...

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around ...

The partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet evolving needs around the buzzy tech. With its latest two announcements, ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s ...