Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at ...

The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more ...

The state your agency chooses often reveals its core business priorities: raising capital, minimizing operational risk or ...

The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, ...

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next ...

According to new research from EMARKETER and Zeta, 40% of marketers say that these invisible walls between teams are their ...

By merging skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the ...

Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...