AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling ...

While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO ...

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict ...

Estée Lauder on Monday (March 24) launched a global campaign, “Beauty Sleep Dupe,” that stars actress Kristen Bell, per details shared with Marketing Dive. The effort promotes the brand’s Advanced ...

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle ...

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer ...

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as ...

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...