PepsiCo is “thinking differently” about how it approaches growth, according to its chief marketing officer for its global ...

The UK public has a higher level of concern about misinformation online than it does the prevalence of AI-generated content.

The footwear retailer saw its margins shrink as it relied on promotional activity to encourage a “discount-hungry” consumer ...

The footwear company saw revenue and profits tumble as it looks to change its marketing focus from “storytelling” to a ...

Marketing leaders should avoid taking a cookie cutter approach to hiring when eyeing up growth, says Tor Hunter-Taylor, ...

Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term ...

Clothing retailer credits defining what each of its brands stands for and balanced investment across “top, middle and bottom” ...

Although there has been much discussion about the way generative AI will change many aspects of how we work, the vast ...

After “unifiying” its brand across its different services last year, including retail, vets and grooming, Pets at Home is now ...

The NHS as we know it today only joined up under one brand identity in April 1999. Two of the project leads recall the ...

While many are in favour of collaboration and consensus over command and control when it comes to leadership, there are some ...

It’s been a difficult few years for brands in the telecoms industry, with increased competition, tighter margins and ...