McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

E arlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a surge in demand greater than the fast food giant could h ...

Chef Marcus Samuelsson brought his culinary skills and Ethiopian background to the Brooklyn event to take the beloved Snack Wrap® to new, tasty heights.

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

The return of Snack Wraps at McDonald's has been a big win for the fast-food giant. Here's a look at the numbers.

Popeyes is offering customers a free Popeyes Chicken Wrap from July 10 to 13 with a small purchase at participating restaurants in the United States. The promotion comes amid the return of the ...

McDonald's has added many new items to the menu over the summer including the return of the Snack Wrap and Spicy McMuffins to ...

Wellness coach Jessica Molina shares back-to-school snack tips. Molina emphasized the importance of involving kids in making ...

The wrap is back on the menu a few days early, McDonald's wrote on an Instagram comment. "Also I got my boss to bring it back earlier for you. snack wrap is available 07.10," the comment said.

The Snack Wrap's lower price point could lure back inflation-weary customers, who have been eating fewer fast-food meals in recent months. The wraps' smaller size and tortilla casing also appeal ...

The Snack Wrap — a tortilla full of chicken, lettuce, shredded cheese and sauce — was introduced by McDonald's almost two decades ago to make it easier to eat its chicken on the go. But it was ...