Joey McGuire and the Texas Tech football program are heading into this season with expectations as high as they’ve been in years. Not just to compete in the Big ...

Texas Tech football players are earmarked for $15.1 million of revenue sharing and are able to make outside NIL deals. Here's how they're handling it.

The Red Raiders will spend a little under $30 million on their football team this fall as Texas Tech and other schools deal ...

On paper, this year's Texas Tech football team is bigger, deeper and far more expensive, but does that mean the Red Raiders ...

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level ...

The Red Raiders have made a significant financial investment in Texas Tech's 2025 roster in an effort to deliver a championship to Lubbock.

Texas Tech has revamped their NIL approach, spent millions on facility upgrades, and leaned into support from powerful alum like Patrick Mahomes to change its goal set ...

The guy who spearheaded efforts to bankroll a Texas Tech football roster is also advocating for regulatory spending in ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer portal.

Guyton has become one of the most sought-after recruits in the 2027 class, as Rivals Industry Rankings place him as a five-star recruit and the No. 1 player in the nation.

Texas Tech’s aggressive NIL strategy has paid off again, helping fuel their climb in recruiting rankings and strengthen a roster already bolstered by a top-tier portal class this past off-season.

NiJaree Canady continues to expand her business portfolio after a successful year with the Texas Tech softball team. Venmo announced Tuesday that Canady is one of three athletes from the Big 12 ...