This may have been one reason why, also in 1965, after more than two decades, AMC parted ways with Geyer advertising (then known as Geyer, Morey, Ballard, Inc.).

AMC Theatres announce shocking change that people aren’t thrilled about: ‘That’s already excessive’ By Fabiana Buontempo Published June 8, 2025, 1:24 p.m. ET ...

AMC will run ads in the "platinum spot"—immediately ahead of a movie's start—and says the pre-show material, which includes trailers and other promotions, can last up to 30 minutes.

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

"AMC has no plan to introduce commercial advertising close to the start of a movie’s commencement at its theatres in the United States, nor does AMC envision entering into such an arrangement ...

AMC, the movie theater chain, reversed course six years after it rejected a proposal to show more ads before movies, fearing a negative reaction from customers. Philip Cheung for The New York Times ...

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

Because AMC close to six years ago said it wouldn’t partake in National CineMedia’s new ad spots. At the time, AMC believed more ads would make moviegoers mad. Well, AMC has changed course.

AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019.

The deal is a win-win for both AMC and NCM, as it serves as an opportunity for each company to earn back some of the revenue they lost during the pandemic, when all theatres were shut down.