This may have been one reason why, also in 1965, after more than two decades, AMC parted ways with Geyer advertising (then known as Geyer, Morey, Ballard, Inc.).

AMC will run ads in the "platinum spot"—immediately ahead of a movie's start—and says the pre-show material, which includes trailers and other promotions, can last up to 30 minutes.

"AMC has no plan to introduce commercial advertising close to the start of a movie’s commencement at its theatres in the United States, nor does AMC envision entering into such an arrangement ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

EXCLUSIVE: Following yesterday’s flurry of dramatic exchanges involving AMC, the National Association of Theatre Owners and Universal, Regal Entertainment owner Cineworld Group has now added its ...