Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Former Superman actor Dean Cain signs up as an ICE agent. Cain vows to support president Trump's anti-immigration agenda. The ...

Singapore is on a mission to revitalise its capital markets. A high-level working group chaired by Minister for National ...

Nintendo has released an overview trailer for Kirby and the Forgotten Land – Nintendo Switch 2 Edition + Star-Crossed World.View the trailer [...] ...

In this new 3D platforming adventure, Kirby explores a mysterious world full of abandoned structures from a past civilization.

The first thing to note about Odell’s approach to Gwyneth is that she’s not in this for the salacious gossip. Yes, the ...

Nintendo has released a five-minute overview trailer for Kirby and the Forgotten Land – Nintendo Switch 2 Edition + Star-Crossed World.

Many casseroles that were popular decades ago have disappeared from dinner tables, but they deserve to become comfort food ...

In the UK at least personal relationship policies do not ban personal relationships altogether and are rather more practical.