Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Allen Zhang, known in China as Zhang Xiaolong, stands as one of the most influential figures in modern technology, celebrated as the “father of WeChat.” ...

Singapore is on a mission to revitalise its capital markets. A high-level working group chaired by Minister for National ...

Nintendo has released an overview trailer for Kirby and the Forgotten Land – Nintendo Switch 2 Edition + Star-Crossed World.View the trailer [...] ...

In this new 3D platforming adventure, Kirby explores a mysterious world full of abandoned structures from a past civilization.

The first thing to note about Odell’s approach to Gwyneth is that she’s not in this for the salacious gossip. Yes, the ...

Nintendo has released a five-minute overview trailer for Kirby and the Forgotten Land – Nintendo Switch 2 Edition + Star-Crossed World.

Many casseroles that were popular decades ago have disappeared from dinner tables, but they deserve to become comfort food ...

In the UK at least personal relationship policies do not ban personal relationships altogether and are rather more practical.

While nimbleness, speed and cultural resonance play a central role, brands can create fresh ideas and use local idioms relevant to a particular geography. “Multiple executions are the norm, and ads ...

Instead, successful brands are layering their message across multiple channels and diving into subcultures to win over ...