Homegrown names such as Laopu, Mao Geping and Songmont are winning over customers who are losing their taste for high-end ...

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

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Wondering how your ad performance measured up during Amazon's longest ever Prime Day? We'll delve into our proprietary research to tell you the story.

The battle between store brands and name brands has reached a turning point, with private labels winning over quality-conscious consumers.

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Tyler Stephens has left Fierce Government Relations after a decade with the firm to launch his own public affairs and ...

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Fields spent the spring winning over his new Jets teammates and establishing himself as a leader. It comes with the job description of being an NFL quarterback, and Fields knows it.

Whether it’s a beauty empire or a kitchen sponge, what these brands have in common isn’t just a good product; it’s a persona people actually want to engage with.