General Mills partners with Ja’Marr Chase, Justin Jefferson and Amon-Ra St. Brown for the second year of Cereal Training Camp, bringing energy from the end zone to the breakfast aisle.

General Mills Is Releasing 5 New Cereals After releasing the limited-edition Griddy Toast Crunch, aka special boxes of Jefferson’s favorite cereal Cinnamon Toast Crunch, the wide receiver is mixing ...

The collaboration between General Mills and HORMEL® BLACK LABEL® to create Cinnamon Toast Crunch Bacon Flavored Cereal could influence future revenue and earnings forecasts by appealing to a ...

Hormel Foods Corp. and General Mills Inc. are revising their cereal-bacon mash-up partnership of last year, but they're reversing it — the bacon flavor is going on the cereal.

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving football stars. This season’ s wide receiver lineup brings the swagger, the ...

MINNEAPOLIS — General Mills, Inc. has introduced a new cereal offering in partnership with Hormel Black Label: Cinnamon Toast Crunch bacon flavored cereal.

Mott’s, a brand under General Mills, has expanded its product line with the introduction of soft baked apple filled bars, aiming to capture a share of the growing on-the-go snack market.

This new cereal mix will have everyone celebrating when it hits the table. Last year, General Mills launched a limited-time cereal in partnership with the Kelce brothers.

General Mills Employee Reported ‘Offensive’ Messaging Around Black History, Company Allegedly Retaliated There was nothing fun about the Tulsa Race Massacre, labeled as one of the single worst ...