The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

JCPenney seems to be, too. So the retailer pulled together a beautiful wedding in Venice, California, for a cool $10,000 -- and not a single water taxi, helicopter or sinister security team in sight.

After shutting down several stores in May, JCPenney is planning to close a warehouse and lay off nearly 300 workers this year. Here's the latest.

JCPenney is set to close a Texas warehouse and lay off nearly 300 employees this year. JCPenney announced in May it will permanently close its Alliance Supply Chain facility in Haslet, Texas ...

Amid national store closures, JCPenney revealed plans to lay off almost 300 Texas employees as it shutters its Haslet logistics center.

The JCPenney store at the Beaver Valley Mall is slated to close.The mall announced that a store closing sale is underway.In 2020, that store began the process of closing before it was ultimately ...

Retailer JCPenney is laying off 296 workers at a warehouse it is closing just north of Fort Worth, according to a filing with state officials.

JCPenney’s location at the Beaver Valley Mall in Monaca will officially close in the fall, officials confirm.

A JCPenney spokesperson confirmed that the store at The Shops At Northfield in Denver will close to the public on May 25, which will be the only store closure in the state.

JCPenney is closing locations in 7 states, including California, Idaho, and Colorado “There’s a thing called Amazon.” ...